Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 79

Reputation Employee Case Study Survey 79

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

David PR Group

MAY 7, 2015

She needed to keep her kid’s name shielded from this crisis, so the student would not be associated with it in any way – pro, con, or indifferent. We are in a whole new world of public relations crisis management because the Internet is now king. Online reputation management vaults to the front of the line.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. LISTENING REVEALS YOUR REPUTAION.

Reputation 60

Reputation Employee Case Study Survey 60

Melissa Agnes

AUGUST 1, 2014

As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Crisis Management Resources'

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

ImPRessions - Crenshaw Communications

MARCH 19, 2019

With some exceptions, public relations is best used to build visibility and shape reputation over time. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function. It’s not a quick fix.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Prohibition

JANUARY 24, 2022

Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

AUGUST 8, 2019

A crisis is a negative incident that threatens long-term material impact on a brand’s stakeholders, the environment, the economy, the business’s operations, reputation and/or its bottom line.

Case Study 234

Case Study Study Crisis Management Crisis 234

Reputation Us

JUNE 23, 2019

So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” We’re rethinking corporate crisis. We say “ Crisis Management is 99% preparation; 1% execution.” We’re glad you asked.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prohibition

JULY 7, 2023

PR plays a crucial role in shaping the image and reputation of food businesses, helping them stand out in a crowded market. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Melissa Agnes

JUNE 12, 2014

For those of you interested in tuning in (or saving it to watch at a later date) this episode of The Crisis Show discusses: The role of the “social executive” as a crisis preparedness strategy. The challenges that students and professors face when it comes to social media and managing their online reputations.

Crisis 186

Crisis Crisis Management Crisis Communications Interviews 186

Prohibition

AUGUST 29, 2023

When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Flatiron Communications

FEBRUARY 16, 2015

I was surprised by just how little public attention was given to office supplies chain Staples after President Obama “shamed” its management during a recent interview with Buzzfeed’s Ben Smith. Can positive media exposure be useful in these environment, let alone for reputation management?

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Melissa Agnes

DECEMBER 11, 2014

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Melissa Agnes

DECEMBER 11, 2014

But the reality is that issues and crises are very different in nature and need to be managed in different ways. The difference in nature can be illustrated by this analogy: Issue management is steering the ship out of troubled waters. Crisis management is trying to save the ship after it has struck and iceberg.

Crisis 133

Crisis Crisis Management Chemicals Television 133

Victorious PR

JUNE 8, 2023

To establish trust and credibility, working with a reputable crypto PR agency becomes imperative. Crisis Management and Reputation Protection In the volatile crypto industry, unforeseen challenges and crises can arise at any time. This is where the expertise of a blockchain PR agency shine.

Education 52

Education Community Agency Crisis 52

Mark My Words

AUGUST 1, 2022

The Guardian The “Wagatha Christie” trial saw the profiles of Rebekah Vardy and Coleen Rooney rocket, with both able to capitalise going forward – although in very different ways and for markedly different reasons, reputation experts have claimed. A sympathetic TV interview could be a start. I’m a Celebrity … Get me out of here!

Reputation 60

Reputation Crisis Management Retail Interviews 60

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

PRSay

MAY 26, 2023

Now, if those thousands of media calls had all wanted [to interview the] CEO or the chief operating officer, we weren’t going to be able to accommodate that volume.” Given the complexities of the crisis, “we were as timely and accurate as we could be,” she said. We were timely and responsive in getting back to the media.

Airlines 60

Airlines Crisis Communications Employee 60

Reputation Us

NOVEMBER 28, 2022

Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. His actions, more than his intriguing behavior, raise both eyebrows and publicity. Bankruptcy is a reality.

Twitter 78

Twitter Banking Financial Employee 78

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today? What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Trends 0

Cision

JULY 12, 2016

In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. Have you ever had to deal with a major brand crisis? So how can you ensure you reach them? How did you handle it?

Television 120

Television Crisis Crisis Management Fashion 120

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. Money, money, money: Saracens salary cap crisis.

Crisis 71

Crisis Government Social Media Reputation 71

Presspage

MAY 6, 2017

Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training. Crisis preparations following the Wildfire Prior to the wildfire, only one member of the CSUSM staff, the Public Information Officer, had undergone crisis training.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

ImPRessions - Crenshaw Communications

APRIL 10, 2017

What’s more, comments by United spokesperson Charles Hobart in a New York Times interview seem to blame the passenger for refusing to leave after being asked repeatedly and – as Hobart takes pains to emphasize – politely. “We It’s hard to put a price tag on reputation.

Airlines 159

Airlines Hotels Reputation Crisis 159

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. Money, money, money: Saracens salary cap crisis.

Crisis 62

Crisis Government Social Media Reputation 62

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

JULY 10, 2019

The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. 7) Reputational damage for the coffee giants: Starbucks’ complex history with racism. 8) A high-flying crisis: Boeing 737 Max aircraft crash.

Fashion 75

Fashion Telecommunications Crisis Training 75

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” We’re in a crisis and we need your help,” Anthony Huey, president of Reputation Management LLC in Sarasota, Fla.,

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Critical Mention

FEBRUARY 27, 2020

One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine.

Journalism 78

Journalism Social Media Radio Fashion 78

Prohibition

JULY 9, 2018

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Arrange for interviews or public speaking events and construct press releases. Organise and coordinate PR activities.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Reputation Us

AUGUST 15, 2016

He reminded credit unions that the spokesperson does not always have to grant interviews to the press during a crisis but can deliver statements via email or phone instead. He suggested Twitter as a great tool for providing updates to members about the situation while Facebook is best for reputation management.

Crisis 60

Crisis Interviews Reputation Facebook 60