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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Real-time risk management | Jump to text.

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Managing an Online Reputation – A practical book for dealing with a social media crisis

Norton's Notes

This is my review of a book called Managing Online Reputation: How to Protect Your Company on Social Media which is a book is written by Charlie Powell and produced by Palgrave Pocket Consultants. Charlie Pownall used to be the regional managing director at Burston Marstellar amongst many other roles. How is the book structured?

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. If they’re trusted, then you’re trusted.

Marketing 239
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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

Perhaps convincing employers that ongoing post-crisis support, including counselling and respite leave, could be tied to such statistics so the cost of losing experienced staff members post-crisis is understood. Second, I’d like to consider more the notion of superhero status in crisis management.

Crisis 63
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The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. A few years ago, I helped write Share This Too which became the CIPR’s social media handbook and the area I covered was social media crises.