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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 201
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11 Steps For Crisis Management

Prohibition

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. Now everything is PR, communications, and management.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships. But even as we learn to incorporate AI technology into our work, we need to stay mindful of the ethical considerations involved. Connect with him on LinkedIn.

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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 162
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McKinsey’s Cautionary Tale for Communicators

PRSay

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

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The Capitol Riots: A Crisis Communication Retrospect

PRSay

Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. Jarring events can be traumatic for employees to process and cope with, and it is natural for many to look to leadership for clarity.