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The Importance of Ethics and Authenticity in a PR Career

5W PR

In the world of public relations, ethics, and authenticity stand as cornerstones that not only define the profession but also dictate its long-term success and impact. To achieve these goals effectively and responsibly, adhering to ethical principles and embodying authenticity are paramount.

Ethics 88
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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important crisis ready strategy. In my experience as a crisis management professional, I’ve seen firsthand the consequences of neglecting both a brand and its team’s online reputation management.

Brand 234
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Top 7 Communication Resources

Critical Mention

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. PRSSA Webinars.

Resources 136
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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

Simpson’s agent’s explanation is even more astounding: “John Simpson is brand new to social media and still learning the ropes” But not so new, he doesn’t think he can advise companies on crisis management and corporate communications. ” So that’s cleared that up.

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Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

Know your standards: AP News Values and other codes of ethics. Keep learning: Guidelines change. Download Maximize the Reach of Your Message with a Strategic, Multichannel Plan and learn how to match medium(s) to the message when planning strategic news, product announcements, crisis management and other communications for your brand.

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PR: Less Elitist Than Ever

Maxim Behar

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. There have been codes of ethics all around the globe for a while now — perhaps for the past twenty or thirty years.

Ethics 64
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7 PR Blogs You Should Be Following

Critical Mention

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. PRNEWS Blog.