5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Social channels are an excellent way to inform customers about product updates.

Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

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A PR Guide to Strategic Silence

ImPRessions - Crenshaw Communications

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. Crisis-management best practice calls for an immediate response where a brand or personal reputation is on the line.

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan. Nothing says, “I care more about money than customer service” than that.

PR Golden Turkey Awards

Flack's Revenge

Here, I thought I’d take the opposite approach – cite atypical PR missteps by brands that generally enjoy good reputations. The company botched one of the first rules of crisis response: avoid the drip, drip, drip of piecemeal information.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? 1- Review your customer service policies and trainings.

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Improve your crisis PR management with a triage approach

PR Daily

Social media monitoring can alert brands of customer service problems and potential reputation-damaging issues. Just remember that not every problem or negative exchange is a crisis. Ironically, that can draw more attention to the initial issue and inadvertently increase reputational damage. A poor review or disparaging social media post does not qualify as a crisis, at least not usually or initially. Once you gain information, the crisis eases.

Crisis 127

Follow these 8 steps to prepare for a crisis

PR Daily

Preserving your reputation is vital. Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster.

Crisis 159

Handling Social Media Complainers

Rock the Status Quo

It also supports why a one-size-fits-all approach to customer service is rarely a good idea. . Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation. Trolls.

3 Things to Know About Social Listening (That No One Tells You)

Cision

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Event detection, issue and crisis management. Influencer detection and customer relationship management.

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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

In fact, as we saw with the Sony crisis in December, these risks and threats are only bound to grow – as are today’s crisis management challenges. So why not lead into 2015 on a crisis-intelligent note? What does success look like in a crisis simulation?

Crisis 158

The Public Apology: Make the Most Out of “I’m Sorry”

Media Bullseye

PR professionals who work for brands or celebrities have the task of maintaining the reputation of popular people or companies that exist under the scrutiny of the public eye. I want to apologize for violating the trust our customers have invested in Wells Fargo.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. FREE GUIDE: Keep your cool in a crisis with these 13 tips.].

How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Don’t think your crisis plan has blind spots?

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Don’t think your crisis plan has blind spots?

Crisis 130

5 ways brand managers can avoid a social media crisis

PR Daily

However, brand managers can navigate the sometimes-rocky seas of online interaction and avoid social media crises of their own by following these suggestions: [ RELATED: Make sure your company''s crisis plan is all it can be by joining our crisis communications webcast. ].

How 5 tarnished brands made major comebacks

PR Daily

In the aftermath of its recent E.coli problems, Chipotle is counting on its loyal fans and the public at large to forgive and forget when it comes to the brand’s damaged reputation. Rather than standing still, the organization took action to show that its goal was to put customers first.

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Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” ” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

The future of social media community management is in-house. So where does that leave PR agencies who focus entirely on the day-to-day management of Facebook pages and Twitter profiles? Service Offerings.

Announcing PR Daily’s 2017 Media Relations Awards finalists

PR Daily

We’re honoring the most impressive videos, press events, thought leadership campaigns, crisis management case studies and more. Crisis or Reputation Management. Customer Service Crisis Response, Blue Cross and Blue Shield of North Carolina.

Behind the Headlines With Brandon Puttbrese

Cision

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What role does social media play in reputation and crisis management today?