PR Daily

SEPTEMBER 9, 2019

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Have you ever stared at a blank screen wondering what to write or how to approach something? Writing under those circumstances is exponentially harder.

Crisis Communications 123

Crisis Communications Crisis Communications Data 123

PR Daily

OCTOBER 30, 2020

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 149

Survey Storytelling Brand Branding 149

PR Daily

JULY 28, 2020

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Write for yourself, too. At the very least, take time to write for your own pleasure.

Writing 170

Writing Energy Creativity Journalism 170

PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Storytelling 156

Storytelling Video Small Business Measurement 156

PR Daily

JULY 14, 2020

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

Storytelling 118

Storytelling Government Training B2B 118

PR Daily

JULY 9, 2019

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Storytelling 123

Storytelling Data Pitching Trends 123

PR Daily

DECEMBER 17, 2020

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

Crisis 125

Crisis Reputation Data Software 125

PR Daily

DECEMBER 7, 2020

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

Internal 163

Internal International Analytics Employee 163

PR Daily

DECEMBER 16, 2020

RELATED: Showcase your crisis comms work ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

Trends 163

Trends Analytics Google Data 163

PR Daily

DECEMBER 15, 2020

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

Healthcare 171

Healthcare Policies Energy Internal 171

PR Daily

DECEMBER 30, 2020

5 common grammatical errors in modern writing. Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

Journalism 103

Journalism Trends Consumer Twitter 103

PR Daily

NOVEMBER 30, 2020

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

Corporate 145

Corporate Communications Case Study Public Affairs 145

PR Daily

NOVEMBER 11, 2020

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Write cards or even letters and drop them in the mail. Sue Horner is president of Get It Write.

Creativity 158

Creativity SEO Local Instagram 158

PR Daily

DECEMBER 2, 2020

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

Consumer 144

Consumer Brand Branding Crisis Management 144

PR Daily

SEPTEMBER 22, 2020

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Meeting 171

Meeting Small Business Creativity System 171

PR Daily

DECEMBER 9, 2020

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.

Reputation 138

Reputation Brand Branding Privacy 138

PR Daily

NOVEMBER 6, 2020

Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. No matter how it all unfolds in the weeks ahead, you’ve still got news to share.

Pitching 130

Pitching Local Media Consumer 130

PR Daily

JULY 24, 2020

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

Communications 168

Communications Guidelines Survey Employee 168

PR Daily

OCTOBER 1, 2020

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

Transportation 160

Transportation Sports Survey Crisis Communications 160

PR Daily

AUGUST 3, 2020

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

Transportation 167

Transportation Travel Policies Resources 167

PR Daily

DECEMBER 9, 2020

RELATED: Showcase your crisis comms work ]. Communicators might feel like they have their hands full these days, given COVID-19, the related economic downturn and continuing issues around problems like cybersecurity. Do you know what skeletons are luring in your organizations’ closets?

Reputation 130

Reputation Brand Branding Consumer 130

PR Daily

DECEMBER 16, 2020

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Technology 121

Technology Communications Engineering Viral 121

PR Daily

AUGUST 6, 2020

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

Social Media 171

Social Media Brand Branding Media 171

PR Daily

JANUARY 6, 2021

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

Customer Service 160

Customer Service Nonprofit Radio Guidelines 160

PR Daily

JANUARY 6, 2021

Hello, communicators: It’s a big day for U.S. The Washington Post reported : “Now you don’t get f—– nothing cause you’re a stupid m———- who can’t read and write and speak the f—— English language,” the man said in a Dec.

Retail 100

Retail Airlines Customer Service Survey 100

PR Daily

JANUARY 4, 2021

But what can we learn and apply to our digital marketing and communications strategies in 2021? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Use this time to reimagine your communications and be more creative and innovative in your approach.

Marketing 171

Marketing B2B B2C Energy 171

PR Daily

SEPTEMBER 28, 2020

Content Marketing Crisis Communications External Communications Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

Brand 155

Brand Branding Analysis Web 155

PR Daily

OCTOBER 28, 2020

Writing to be heard rather than read requires a unique skillset. She shared practical tips and fascinating tidbits gleaned from her sterling career with Ragan at a recent virtual Communication Leadership Council retreat. Writing for different mediums.

Construction 136

Construction Exercises Newspapers Energy 136

PR Daily

AUGUST 10, 2020

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

Energy 160

Energy Strategy Pitching Crisis Communications 160

PR Daily

NOVEMBER 30, 2020

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

Retail 125

Retail Employee Mobile Consumer 125

PR Daily

SEPTEMBER 10, 2020

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

Brand 145

Brand Branding Exercises Internal 145

PR Daily

JANUARY 4, 2021

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

Communications 128

Communications Construction Employee Training 128

PR Daily

JANUARY 4, 2021

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Google 93

Google Employee Survey Policies 93

PR Daily

DECEMBER 17, 2020

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK. Write well.

Instagram 104

Instagram Employee Policies Film 104

PR Daily

NOVEMBER 2, 2020

Kim Clark is an affiliate consultant with Ragan Consulting Group and specializes in diversity, equity, and inclusion communications, transforming work culture, and internal communications. Join her Conscious Communicators LinkedIn group here.

Handbook 121

Handbook Guidelines Policies Energy 121

PR Daily

SEPTEMBER 1, 2020

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. That’s not a bad sentiment to scribble on the whiteboard as you size up your communications challenges for the rest of 2020.

Communications 137

Communications Enterprise Public Affairs Sports 137

PR Daily

NOVEMBER 20, 2020

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

YouTube 117

YouTube Telecommunications Marketing Pinterest 117

PR Daily

NOVEMBER 20, 2020

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Sky writing.

Journalism 164

Journalism Company Brand Branding 164

PR Daily

DECEMBER 9, 2020

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

Google 101

Google Crisis Viral Pinterest 101

PR Daily

DECEMBER 3, 2020

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

Airlines 104

Airlines Transportation Travel Survey 104