PR Daily

SEPTEMBER 9, 2019

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Have you ever stared at a blank screen wondering what to write or how to approach something? Writing under those circumstances is exponentially harder.

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PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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PR Daily

JULY 28, 2020

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways. As Natalie Proulx shares in The New York Times , “Writing can also be deeply therapeutic. Do these writing prompts spark any creative ideas for a new series or campaign?

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PR Daily

JULY 14, 2020

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

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PR Daily

JULY 9, 2019

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

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PR Daily

SEPTEMBER 22, 2020

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

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PR Daily

SEPTEMBER 10, 2020

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

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PR Daily

SEPTEMBER 21, 2020

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

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PR Daily

JULY 5, 2020

I recently moderated a virtual panel, “Earning the Legal Media’s Attention in Times of Crisis,” where I was joined by Bob Ambrogi, LawSites blogger and LawNext podcast host, and Zach Warren, editor-in-chief of Legaltech News.

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PR Daily

JULY 9, 2020

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator.

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PR Daily

SEPTEMBER 1, 2020

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. That’s not a bad sentiment to scribble on the whiteboard as you size up your communications challenges for the rest of 2020.

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PR Daily

SEPTEMBER 28, 2020

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. CRISIS LEADERSHIP NETWORK.

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PR Daily

JULY 24, 2020

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful. Free resources to get you started: Government Communication Service offers different approaches to segmenting your audience , which is a key step in understanding your audience.

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PR Daily

AUGUST 3, 2020

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1. That leaves your communicators and leadership to clean up a trail of misinformation.”. Lead with what your organization is doing in response to the crisis,” Johnston says. Let a sense of service guide your communications, especially on social media.

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PR Daily

SEPTEMBER 24, 2020

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

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PR Daily

APRIL 15, 2020

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. For example, you might serve one particular market segment which is booming in the wake of the coronavirus crisis.

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PR Daily

AUGUST 6, 2020

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingWhen it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No.

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PR Daily

AUGUST 25, 2020

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

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PR Daily

APRIL 17, 2020

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. Cosette Jarrett is a communications manager for Vivint Solar.

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PR Daily

APRIL 1, 2020

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators?

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PR Daily

AUGUST 10, 2020

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world. PR does have the ability to read and capture the mood and respond faster than other channels of communication, so in many ways, this is PR’s moment to shine.

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PR Daily

AUGUST 24, 2020

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

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PR Daily

APRIL 6, 2020

The current crisis will forever change many industries, including our own. The demand for internal and external communications has arguably never been higher. This data will help you and your peers better prepare for how this crisis has changed our industry.

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PR Daily

JUNE 24, 2020

As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. What to say instead: Using “old rule,” “inherited” or “precedent” are options that might convey what you’re trying to communicate. Toni Harrison is CEO of Etched Communication, A Ten35 Co., Here are some options you can use in their place.

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PR Daily

APRIL 15, 2020

When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. So while we are being bombarded with breaking news every minute, who are the champion communicators who have demonstrated they are effective messengers?

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PR Daily

MARCH 24, 2020

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. When it comes to effective communication, entrepreneurs can glean quite a bit of knowledge from the remarkable women that paved the way in American history: “There is no greater agony than bearing an untold story inside you.” – Maya Angelou. Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company.

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PR Daily

SEPTEMBER 17, 2020

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

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PR Daily

SEPTEMBER 15, 2020

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. CRISIS LEADERSHIP NETWORK.

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PR Daily

AUGUST 31, 2020

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

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PR Daily

JUNE 23, 2020

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

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PR Daily

APRIL 15, 2020

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment?

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PR Daily

SEPTEMBER 14, 2020

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Communicators, how do you help set expectations for your efforts? CRISIS LEADERSHIP NETWORK.

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PR Daily

MARCH 23, 2020

As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Buzzwords aren’t the only language faux pas that have been making the rounds during the COVID-19 crisis. Here are some tips for removing buzzwords from your writing: Read your writing out loud.

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PR Daily

SEPTEMBER 16, 2020

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? CRISIS LEADERSHIP NETWORK.

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PR Daily

MAY 27, 2020

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ].

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PR Daily

JUNE 17, 2020

RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. Communications professionals pitching the previous conventional wisdom and offering arguments such as “both sides” along with the resultant false equivalencies, will find themselves marginalized. Robert Wynne is the author of “Straight Talk About Public Relations” and the owner of Wynne Communications based in Redondo Beach, California.

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PR Daily

JUNE 1, 2020

Branding Crisis Communications Executive Communication Leadership Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

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PR Daily

JANUARY 29, 2020

The needs and challenges of PR pros are always changing—so we’re taking a survey to learn more about how PR Daily can best serve the communications industry. To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more.

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PR Daily

SEPTEMBER 3, 2020

Hello, communicators: The 77 th edition of La Biennale di Venezia, or the Venice Film Festival, premiered on Wednesday—the first in-person event for the film industry in six months. During this time of uncertainty, employee communications should be more human and transparent than ever before.

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PR Daily

MAY 13, 2020

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. This crisis really demonstrates how critically important communicators are to an organization,” says McCorkindale, who spoke to us in April from her home in Seattle. FREE REPORT: COVID-19's Impact on Communications ].

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