5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen. Have you ever stared at a blank screen wondering what to write or how to approach something? Writing under those circumstances is exponentially harder.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Write for yourself, too. At the very least, take time to write for your own pleasure.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

2021 trends CMOs are watching

PR Daily

RELATED: Showcase your crisis comms work ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

5 common grammatical errors in modern writing. Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

RELATED: Join us for our Google and SEO for Communicators Virtual Bootcamp ]. Write cards or even letters and drop them in the mail. Sue Horner is president of Get It Write.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.

8 trust indicators to look for in the media you pitch

PR Daily

Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. No matter how it all unfolds in the weeks ahead, you’ve still got news to share.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

How podcasts offer new audiences during the pandemic

PR Daily

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. Communicators might feel like they have their hands full these days, given COVID-19, the related economic downturn and continuing issues around problems like cybersecurity. Do you know what skeletons are luring in your organizations’ closets?

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

3 tactics for building brand authority on social media

PR Daily

A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of. COVID-19 Crisis Communications PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores

PR Daily

Hello, communicators: It’s a big day for U.S. The Washington Post reported : “Now you don’t get f—– nothing cause you’re a stupid m———- who can’t read and write and speak the f—— English language,” the man said in a Dec.

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21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Use this time to reimagine your communications and be more creative and innovative in your approach.

When is it OK for your brand to weigh in on breaking news?

PR Daily

Content Marketing Crisis Communications External Communications Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

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Selecting the right words for your specific audience

PR Daily

Writing to be heard rather than read requires a unique skillset. She shared practical tips and fascinating tidbits gleaned from her sterling career with Ragan at a recent virtual Communication Leadership Council retreat. Writing for different mediums.

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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Back to school for brands: Get “in shape” with a message triangle

PR Daily

But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know. Kathleen Reynolds is a vice president with G&S Business Communications.

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3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK. Write well.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Kim Clark is an affiliate consultant with Ragan Consulting Group and specializes in diversity, equity, and inclusion communications, transforming work culture, and internal communications. Join her Conscious Communicators LinkedIn group here.

10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. That’s not a bad sentiment to scribble on the whiteboard as you size up your communications challenges for the rest of 2020.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Sky writing.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

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U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.