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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

Threads’ tight integration with Instagram can leverage visual storytelling, making it ideal for conveying complex ideas in a visually appealing manner. Thus, PR professionals should be on the lookout for new tools for rapid-response communications.

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Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Seeing the video footage.more. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand.

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The 20 Responsibilities of PR and What They Entail

Onclusive

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos.

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How Carnival Cruise Lines Built a Resilient Brand After Crisis

Cision

Want more insights on how your brand can combat a crisis? Read the crisis communications white paper! Crisis preparation starts long before an incident. in crisis communications: Research, Action, Communication and Evaluation. The takeaways? Be prepared. Implement R.A.C.E. Recognize defining moments.

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Crush Crises Before They Spread: A Q&A With Peter LaMotte

Cision

Below Peter answers many of the questions he couldn’t get to, teaching us how to deal with crisis communication in a social world. Q: Any advice on how to best monitor and react for online engagement of media during a crisis? Q: When possible, should a company or brand reveal their own problem to minimize crisis?

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Here are some ways they can help: Building destination awareness: PR professionals can work to increase the visibility and recognition of a travel destination through media coverage, influencer partnerships, and strategic storytelling. This can include articles, how to start travel blog posts, videos, and social media campaigns.

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