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How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. Yet they seldom describe the mechanisms that brand managers can use to benchmark and track reputation.

How podcasts offer new audiences during the pandemic

PR Daily

The pandemic has changed every aspect of the way we communicate—narrowing and expanding channels as the weeks and months in quarantine slog on. The well-crafted podcast does something that many other forms of communication cannot: It builds trust and rapport between storyteller and audience.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management. Boeing’s reputation dinged by internal emails.

When is it OK for your brand to weigh in on breaking news?

PR Daily

At worst, you will create a tone-deaf campaign that damages your brand reputation and hurts readers. Content Marketing Crisis Communications External Communications Marketing Media Relations Social Media Storytelling Visual & Video Communications Writing & Editing

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? A brand that people recognize can also appear authoritative in their communication, but those numbers change when we’re talking about brands no one has heard of.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The electric car company may have closed its press shop, but the communications function remains vital. 22 for our Change Communications Virtual Workshop ]. PR pros must do more than write press releases.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

6 quotes from women leaders for difficult times

PR Daily

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. When it comes to effective communication, entrepreneurs can glean quite a bit of knowledge from the remarkable women that paved the way in American history: “There is no greater agony than bearing an untold story inside you.” – Maya Angelou. Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company.

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Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. CRISIS COMMUNICATIONS. federal aid during the COVID-19 crisis.

The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. This crisis really demonstrates how critically important communicators are to an organization,” says McCorkindale, who spoke to us in April from her home in Seattle. FREE REPORT: COVID-19's Impact on Communications ].

Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. Luckily, modern technology means that communication and interaction can be easily facilitated online. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. It’s likely your company already has a mission statement, but how are you communicating that mission? Once you are communicating your mission, what is the response?

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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Cadbury’s ‘Unity’ bar nets divided opinions, McDonald’s launches anti-harassment training, and Uber grapples with tarnished reputation

PR Daily

She writes that there is a “larger trend of big and small brands being called out on social media—especially Instagram—for not considering diversity in its picks of influencers, especially on the ‘influencer trips’ that take groups of individuals on vacations to hawk their wares on a far-flung beach or to pose around a campsite wearing their clothes.”. Diverse representation is a major issue for communicators trying to develop brand messaging.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. Perhaps these examples will provide your leaders with what they need to inform their decision-making as well as ways to authenticate communications that inspire calm, trust and confidence.

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‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. Following through on your commitments can bolster your brand image and reputation. CRISIS LEADERSHIP NETWORK.

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How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. It’s a balancing act that highlights the essential value of the communications role and could forever change business operations in many industries. Mark Hendrickson, director of strategic communications and PR for Moffitt Cancer Center.

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How your comms can mitigate disinformation

PR Daily

Yet, each serves to undermine trust, erode communication channels, and significantly disrupt our democracy, communities, economy and places of work. A long, complex list of behavioral, political, economic, communication and media issues impact the formation and proliferation of disinformation. Understanding the value of the organization’s intangible assets, like reputation, trust, and brand, will impact mitigation.

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How to adapt your crisis response for COVID-19 and beyond

PR Daily

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities. The definition of a crisis is a time of intense difficulty or trouble. If we accept the challenge, then the crisis will pass. Family comes first and it is this crisis that needs to be addressed deliberately and expeditiously by family leaders. Over-communicative.

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD. Doing so can help you maintain a positive reputation.

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5 champion communicators in the COVID-19 era

PR Daily

When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. With rapidly changing developments and policy updates, it seems like every broadcast news chyron is “breaking,” any organization you’ve ever interacted with has sent an email on how they are managing this crisis, and everyone is constantly inundating you on social media with helpful (and sometimes not so helpful) tips to stay safe.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

Hello, communicators: Airbnb is offering a few lucky consumers the chance to stay in the “Fresh Prince of Bel-Air’s” mansion, hosted by Will Smith: hey…who turned on the lights? CRISIS LEADERSHIP NETWORK.

Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace

PR Daily

Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more. Hello, communicators: Presidential candidate Joe Biden announced on Tuesday that Sen. CRISIS LEADERSHIP BOARD.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Hello, communicators: . Doing so can help stakeholders adjust to changes and increase both trust and your brand reputation. The shift in spending follows consumers’ changing behaviors during COVID-19, which many analysts say will remain long after the crisis (such as more e-commerce).

A slew of PR pros share what they do for a living

PR Daily

For example, the 2019 JOTW Communications Survey asked 223 PR and communications pros to clarify what, exactly, they do to earn their paycheck, and the responses varied wildly. Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I write and distribute press releases and get executives in front of the media.”. “I

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

Hello, communicators: New York Fashion Week is greenlit for Sept. Why it’s important: As the COVID-19 crisis continues to have a devastating effect on organizations’ bottom lines, many will have to make tough decisions and announce layoffs as well as other restructuring strategies.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. Good morning, PR pros: If you’re struggling to communicate your crisis response to the COVID-19 pandemic, 3BL Media is offering the use of its newswire service for free. How are you addressing COVID-19 crisis communications within your organization and with your employees? EXECUTIVE COMMUNICATION.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis?

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hello, communicators: . Rather, it’s a crucial element of your organization’s reputation and will continue to play a prominent role in both employee retention as well as consumer brand sentiment. CRISIS LEADERSHIP BOARD.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. How are you highlighting this innovation in your communications? If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. CRISIS LEADERSHIP BOARD.

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

How prepared are you for a fatal crisis? Still, Safire’s undelivered eulogy holds lessons for communicators today. When preparing your crisis playbook, are you readying to communicate—both internally and externally—in case of tragedies that involve loss of life? Put together various crisis scenarios and related press releases, some of which deal with tragedies, adds Gil Rudawsky, vice president of GroundFloor Media.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content

PR Daily

Hello, communicators: On Thursday, Matthew McConaughey interviewed Dr. Anthony Fauci on Instagram Live, where he asked Fauci to clarify common COVID-19 truths and myths: View this post on Instagram. CRISIS LEADERSHIP BOARD.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . Doing so helps to protect their livelihoods as well as your organization’s reputation. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. CRISIS LEADERSHIP BOARD.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? For communicators, this can represent opportunities to share your business knowledge and get a seat at the strategic table.

Power up your crisis plan before an emergency hits

PR Daily

A free webinar from Signal AI offers essential tips for writing or revising your crisis plan. Can you spare an hour to save your organization’s reputation? Somewhere out there is a crisis with your organization’s name on it. True, a looming reputational iceberg in path of your ship of state isn’t a matter any communicator likes to dwell on. In this free session, you will learn: Proven tips for crisis communications planning and strategy.

Crisis 101

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

This means marketers and communicators will have new ways to engage consumers on their channels. Communicators must consider how they can use these ad formats to develop connections with their audience as organic reach continues to dwindle on the platform. Why it matters: When employees feel mistreated, they will go outside your organization to make a fuss and your internal problem can become a PR crisis.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort. When a global human crisis happens, it is up to everyone to work together to help support the community. Why it’s important: You might have raised your eyebrows and cracked a joke at this headline, but Pornhub checked all the boxes for an effective crisis response. CRISIS DAILY NEWSLETTER. Internal communications.

How to adapt your PR strategy for the COVID-19 outbreak

PR Daily

With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. As daily lives are uprooted, media coverage has changed from writing about the outbreak itself to what this means for virtually every facet of life.