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3 ‘firefighting’ lessons for public affairs pros

PR Daily

Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference. Public affairs pros need to prepare the same way.”. “It’s

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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What inclusive language looks like for modern speechwriters

PR Daily

Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4.

7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ].

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A shortcut to story structure: ‘And, but, therefore’ offers a speechwriting roadmap

PR Daily

When it comes to speechwriting, storytelling structure is everything. The one thing every good speech has got to have is story structure,” says Douglass Hatcher , founder of Communicate4impact and a former vice president of executive communications for Mastercard.

5 PR takeaways from Inauguration Day

PR Daily

Here are the lessons that stood out from the many public speeches of the solemn occasion held every four years to mark the beginning of a new presidential term. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ].

3 comms lessons from GameStop’s wild ride

PR Daily

The public is getting a crash course on stock market strategy this week. RELATED: Join us for our Speechwriters & Public Affairs Virtual Conference ]. Either public discussion of public stocks is legal, or it isn't.

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The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan.

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From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

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Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

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Turning a negative perception issue into an opportunity

PR Daily

How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games. 8 for our Crisis Communications Virtual Conference ].

How PR pros see 2021 as a year of opportunity for DE&I

PR Daily

For communicators looking to push for change on inclusion and equity, here’s why the experts argue that attention must be turned inward. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis.

10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. There will be a public relations backlash to the #MeToo movement.

Crucial messaging advice to consider ahead of an unprecedented holiday season

PR Daily

What are the risk factors, and how can communicators help plan for the unexpected? 8 for our Crisis Communications Virtual Conference ]. The resurgent crisis has many organizations considering how to encourage employees to forgo the usual holiday festivities. “We’re

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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An inside look at AARP’s rapid response team

PR Daily

It’s a great unknown that we’re all dealing with,” said Reshma Mehta, director of grassroots advocacy at AARP, at Ragan’s Speechwriting and Public Affairs Virtual Conference on March 25. “It’s

Crisis lessons from MLB and the Astros

PR Daily

Here’s what one communications pro says went awry. Jan Gusich, communications founder and senior strategist at akhia , says the league ignored two basic principles of crisis management: “accepting accountability and delivering a meaningful apology.”.

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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. TAP , the digital publication produced by a team at Denver Water, did. “I As a public utility, Denver Water did not need more customers.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort. When a global human crisis happens, it is up to everyone to work together to help support the community. CRISIS DAILY NEWSLETTER.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Hello, communicators: The Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks have joined forces with Microsoft to create the Equity League, which the organizations call “a new impact investment division of venture capital fund TitletownTech”: . CRISIS LEADERSHIP NETWORK.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Why it matters: You might think an idea is outstanding, but you still should vet potential pitfalls and ramifications with your communications team. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy.

6 lessons from a never-delivered Apollo 11 disaster statement

PR Daily

How prepared are you for a fatal crisis? Still, Safire’s undelivered eulogy holds lessons for communicators today. When preparing your crisis playbook, are you readying to communicate—both internally and externally—in case of tragedies that involve loss of life? NASA public affairs people prepared. Put together various crisis scenarios and related press releases, some of which deal with tragedies, adds Gil Rudawsky, vice president of GroundFloor Media.

Why you should address the coronavirus with employees

PR Daily

The global health concern is driving lots of conversations online, and employers and communications teams should have a plan to address their colleagues’ worries. for our Speechwriting & Public Affairs Conference ].

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Marketing and communications manager—Palladium (New York). Internal communications manager—NetApp (California). Corporate communications director—Entercomm, parent company of Radio.com (New York). Public affairs director—WeWork (Texas). Corporate communications associate—General Mills (Minnesota).

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

for our Speechwriting & Public Affairs Conference ]. Consider that as you map out your corporate social responsibility strategies for the year and update your crisis response plans.

5 PR lessons from CES 2020

PR Daily

Tech fans readily embraced the more than 4,400 organizations exhibiting and speaking, but communicators might easily dismiss the show as outside their wheelhouse. Here are five lessons for any communicator to consider: 1. for our Speechwriting & Public Affairs Conference ].

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. for our Speechwriting & Public Affairs Conference ].

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

for our Speechwriting & Public Affairs Conference ]. Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of experience under their belt. It’s time to attend a summit designed specifically for communication and PR leaders. SVPs, EVPs, VPs, and directors of: Public relations. External communications. Public affairs. Corporate communications. Digital communications.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues. Related reading: 4 crisis management keys. Timing is everything: When to issue your crisis response.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

Good morning, PR pros: Today is National Grammar Day, and communicators and organizations alike are joining the conversation on Twitter. What’s the career path of a social media communicator? EXECUTIVE COMMUNICATIONS.

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How every communicator can deliver authentic, powerful messaging that resonates

PR Daily

The main factor that determines whether communication fails or succeeds often boils down to trust. Riselli and other panelists then shared their top tips for speechwriters and communicators: Strive to keep execs in their comfort zone, but push them to share more personal stories.

5 powerful ways to beat empty rhetoric in speeches

PR Daily

President Biden’s inaugural speech was one of the best speeches I’ve seen him give over the years,” says Mike Souder, a speechwriter and former deputy communications director for the U.S. Part of the public wants him to be angry about what has happened,” she says.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

for our Speechwriting & Public Affairs Conference ]. Uber is making a big bet in Las Vegas on public transportation as it rolls out features that will enable people to buy tickets for the public bus system through the app.

Announcing PR Daily’s 2020 Nonprofit PR Awards finalists

PR Daily

Children’s Health 2019 Beyond ABC Campaign Builds Critical Dialogue to Addresses Mental Health Crisis, Children’s Health. Crisis Communications Campaign. Public Affairs, Washington University in St. Public Affairs, Washington University in St.

How to use virtual reality for public relations

Stuart Bruce

I want to strip away the hype digital gurus and social media evangelists always attach to emerging technology and focus on what it actually means for professional public relations. Virtual reality isn’t going to have an immediate impact on professional public relations practice as user numbers will be so small initially. One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story.

FedEx takes aim at Amazon, thought leadership shows promise for B2B, and Coca-Cola defends its new brand position

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. Coca-Cola found to target teens despite obesity crisis. Also: The top YouTube channel for 2019, how leaders can make the most of video, how much PR pros traveled in 2019, and more.

Twitter, Google and Walmart address COVID-19, MSNBC anchor resigns on air, and Recording Academy fires chief

PR Daily

We are disappointed that bad actors are attempting to artificially raise prices on basic need products during a global health crisis and, in line with our long-standing policy, have recently blocked or removed tens of thousands of offers. What’s the career path of a social media communicator?

30 jobs in the PR and marketing world

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. See what else we have in our weekly professional pickings: Director of communications, employee experience and community engagement—Transamerica (Colorado). Global senior internal communications manager—International Rescue Committee (New York). Communications specialist—Textron Systems (Maryland). Public relations manager—Amazon (California).