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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Storytelling is a hot trend as communicators look to break through the noise of a cluttered digital landscape. Just as reporters will trash long-winded, off-topic and boring pitches and press releases, consumers and other stakeholders can quickly click away from storytelling efforts that are more stuffy corporate-speak than a compelling narrative. Read PR pro Dorthy Crenshaw’s tips for sidestepping common storytelling pitfalls here.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Why it matters: Along with responding swiftly in the face of a crisis, make sure your messages focus on the people affected by both the crisis and your actions.

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Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Communicators who want to talk about the economy must help break down the numbers, and that starts by looking at where job growth has come from in recent years. Here are today’s top stories: Instagram preempts privacy questions on new messaging feature.

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more. Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy. CRISIS DAILY NEWSLETTER.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Twitter scrambles to protect privacy, and YouTube cracks down on fake news. In a blog post, Twitter wrote : Protecting the privacy and safety of the people who use Twitter is our number one priority and we remain focused on stopping abuse of Twitter’s API as quickly as possible. However, these concerns apply to all communicators, not just those who work for online platforms and tech companies.

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote pic.twitter.com/ZNapWHn3Nc. Communicators should watch for updates and continue to hone their social media video content, regardless of the platform used.

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United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Protect your privacy in between meetings with a webcam cover.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? Following backlash over data sharing and privacy concerns, Zoom has been scrambling to fix its default settings to regain consumer trust and stop “Zoombombing” incidents. CRISIS LEADERSHIP BOARD.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Hello, communicators: Today is #BlackOutDay2020, an economic protest for racial justice and equality that encourages people to not spend any money today—or, if you must, to spend it with Black-owned organizations. The social media app said it’s exiting the market in Hong Kong following concerns over data sharing and privacy in relation to China’s new national security law. CRISIS LEADERSHIP BOARD.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. privacy laws, including California’s Privacy Act.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Jonathan Kranz, Kranz Communications.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Why it matters: You might think an idea is outstanding, but you still should vet potential pitfalls and ramifications with your communications team. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. One way of thinking about your COVID-19 response is to follow the mnemonic “TACOS” which stands for “Transparent,” “Authoritative,” “Consistent,” “Over-communicative” and “Social.”.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. However, consumers’ growing privacy concerns probably contributed to the market decline. She acknowledges that “privacy is top of mind” both for consumers and her executive team. I think the tech world needs to own this better communicate privacy standards to build trust,” she said. “I

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

The New York Times reported: “Mattel is really catching up with the times and realizing that more than 50 percent of children are from backgrounds other than white families,” said Rebecca Hains, a professor of media and communication at Salem State University in Massachusetts and author of “The Princess Problem: Guiding Our Girls through the Princess-Obsessed Years.”. For individual communicators, the slate of corporate restructurings can also serve as a reminder to check your skill set.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected. For example, if user growth numbers stagnate or decline because of privacy or cybersecurity concerns, you might want to remove the platform from your list of online presences.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

In an age of constant security breaches and data privacy concerns, most consumers recognize this. At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The report said spreading user data (including location, political views, sexual orientation and more) violates privacy laws in Europe as well as in states such as California. International communications network Consultancy32 said a smile could help break the ice: Depends on whether they look familiar. Also: Pepsi teases free soda in Super Bowl score gambit, Burger King offers Bronx residents free burgers, Bose and Mozilla face layoffs, and more. Good morning, PR pros.

Virgin Media, T-Mobile and more disclose data breaches; YouTube demonetizes ‘coronavirus’; and Tito’s Vodka corrects a COVID-19 fallacy

PR Daily

Also: Free-doughnut Fridays for Dunkin’ loyalists, Google to index by mobile-friendly websites, most communicators don’t quite get SEO, and more. Data privacy and protection are extremely important to Princess Cruises and the company regrets this incident. As part of its ongoing operations, the company is reviewing security & privacy policies and procedures and implementing changes when needed to enhance information security.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”. It also highlights the importance of focusing on your customers and community, whether in your brand images or throughout your storytelling efforts. CRISIS LEADERSHIP BOARD.

Popeyes’ chicken sandwich gooses profits, Google’s HR exec steps aside, and Tyson lays off 500

PR Daily

These numbers are especially useful for communicators working with global teams and clients, and it can serve as a reminder to anticipate and provide flexibility with meetings and other workforce activities. Why you should care: Layoffs can afford communicators an exercise in how to (or how not to) announce bad news, but the spate of job cuts across organizations and industries highlights another lesson: Don’t rest on your laurels—or current skill set.

How and why you should be measuring reputation in 2020

PR Daily

A recent global study found that 62% of consumers want companies to take a stand on pressing issues such as fair employment practices, immigration, data privacy and climate change. Or, you can just read what your customers say and write down what it means. Setting goals for this score motivates you to adjust your communications and marketing to strategies that are working. Crisis Communications Executive Communication Measurement PR Industry Research Storytelling

Pier 1 prepares for bankruptcy, Red Cross dangles a Super Bowl score, and email works for millennials and Gen Z

PR Daily

Also: YouTube rolls out its policies to protect children viewers, Oscar Mayer offers a delicious job opportunity, purpose-led communications become a focus, and more. Good morning, PR pros: Communicators fresh out of college can relish a new job opportunity that involves travel and, to be frank, lots of hot dog-related puns: Oscar Mayer has 12 “hotdogger” positions open. How much do purpose-led communications (sustainability, D&I, CSR, etc.)

Thomas Cook collapse strands 600K, Walmart drops e-cigarettes, and holiday shoppers to use voice recognition

PR Daily

Why it matters: When crafting your crisis response, be empathetic, humble and tactful. Though sticking to your key messages is crucial during a crisis, closing down without notice and stranding hundreds of thousands of travelers around the world is not a time to remind people that you have “put customers first” and are were “one of the best-loved brands in travel.”. Related reading: 5 common missteps in crisis communication. PR crisis?

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Hello, communicators: Publicis Groupe quickly distanced itself from its head of futures and insight, Tom Goodwin, after the former executive tweeted a controversial take on the COVID-19 pandemic. CRISIS LEADERSHIP BOARD.

Meredith’s Jill Davison: ‘No better time for us to have an impact’

PR Daily

The PR and communications veteran shares insights from her career with the audience at Ragan’s Future of Communications Conference. s chief communicator. I think it is extremely positive for PR people,” she told the audience for Ragan Communications’ Future of Communications Conference in Chicago. It starts, she says, with bringing in all the stakeholders, from employees and managers to HR reps and communications staff: “We put together an FAQ.

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

Also: Coalition issues a privacy framework, TikTok faces lawsuit over data collection, tips for mining great stories within your organization, and more. Good morning, PR pros: A coalition of trade organizations and companies called Privacy for America has announced a “comprehensive new framework” proposal for privacy legislation across the United States. — Privacy for America (@privacy4america) December 3, 2019.

Brand managers gird for Calif. privacy act, Blizzard backtracks after criticism, and women-led organizations earn more

PR Daily

Good morning, PR pros: The California Consumer Privacy Act will take effect Jan. Communicators will have to become more savvy about data collection in light of privacy concerns and restrictions to provide consumers with valuable content and offerings. RELATED: Join us for our Leadership and Executive Communications Conference ]. That initial response just piled onto Fisher Investments’ PR crisis.

11 keys for health care PR success amid COVID-19

PR Daily

Just as frontline medical workers feel overwhelmed, communications professionals at health care organizations and their agencies feel the greater workload and increased pressure. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

J&J offers to settle in Ohio, consumers question leaders’ ethics, and how TikTok fills a specific niche

PR Daily

Good morning, PR pros: In a bellwether case in the opioid crisis, Johnson & Johnson has reached a potential deal with Cuyahoga and Summit counties in Ohio. Why it matters: It might be sound legal strategy to deny wrongdoing while offering a multimillion-dollar settlement, but it shouldn’t be confused with good crisis management. How should communicators talk about opioid treatment? It writes: TikTok isn’t about you or what you’re doing.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. In reply, Procter & Gamble’s chief brand officer, Marc Pritchard, said advertisers must “blend” marketing messages and ads “with filmmaking, journalism, technology, music, comedy and just storytelling.”. Related reading: 5 common missteps in crisis communication. PR crisis?

Oracle and Walmart tout TikTok partnership, Nikola founder and chairman resigns, and brands silent after Ruth Bader Ginsburg’s death

PR Daily

Hello, communicators: Supreme Court Justice Ruth Bader Ginsburg died on Friday from complications of metastatic cancer of the pancreas. This greatly improved security and guaranteed privacy will enable the continued rapid growth of the TikTok user community to benefit all stakeholders. .

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The IPO market has tightened, and communicators will have their hands full trying to convince skeptical investors that they’re offering the next Facebook or Google. The invasion of Khan’s privacy along with other mysterious aspects of the incident have caused a scandal prompting Bouée’s departure. Why it matters: When addressing a crisis, it can help to acknowledge the problem in plain terms. 6 top concerns for corporate communications leaders.

Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

Why it matters: Similar to other purpose-driven initiatives such as corporate social responsibility campaigns and diversity and inclusion goals, sustainability efforts are no longer a “nice to have” element of communications. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. The moves highlight a cautionary tale of reactive versus proactive crisis communications, however: Don’t wait until you’re forced to act to make necessary changes.

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

PR Daily

Why it matters: Khosrowshahi’s mega-blunder serves as a warning for executives and communicators who face tough news media interviews. Saudi Arabia is one of Uber’s biggest shareholders, so the startup is in a precarious situation, but the comments have brought a slew of negative coverage and an even bigger crisis. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

Avast scrambles after data-collection reports, Boston Market’s bawdy Twitter fail, and emoji become more inclusive

PR Daily

Also: Google turns data into storytelling for Black History Month, how to extend your video’s shelf life, backlash over Aldi UK’s ‘poverty porn,’ and more. I firmly believe it will help Avast focus on and unlock its full potential to deliver on its promise of security and privacy. The effort showcases the power of data and measurement, along with ways you can harness that power to drive emotional and evocative storytelling efforts.

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5 takeaways from pitches that missed the mark by a mile

PR Daily

As odd as this pitch was (the site was even weirder), it might have made for a wacky PR stunt story if this chef’s communicator had also built enough buzz through consumer and reporter reactions. Today, every communicator has the ability to share their organizations’ or clients’ news and stories through brand journalism and powerful storytelling. This pitch is better suited for a technology publication or a blog catered to privacy and security tips.