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One year later: Crisis communications tips for companies that failed to honor their equality and diversity pledges upon George Floyd’s death

Axia PR

Corporate America made quite a spectacle by pledging to support black businesses with grants, improve diversity in their companies, donate to Black nonprofits, and more. A year ago, the world burned with protests and cries over the gruesome murder of George Floyd by police officers in broad daylight.

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10 Networking Events for PR Professionals

5W PR

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. Association/Nonprofit Conference: Attendees can expect the latest best practices and real-life tips for PR in nonprofit and association settings.

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Your brand and nonprofit can be that solution, but there’s a catch. Trolls will find you.

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Not Every Situation Is a Crisis, So Sometimes It’s Best to Wait and Watch

PRSay

Taking a wait-and-watch approach to crisis communications is often an overlooked PR tactic. Plenty of smart people in communications disagree with this method. But going directly into responsive crisis mode isn’t always the answer. But going directly into responsive crisis mode isn’t always the answer.

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To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Illustration credit: astel design ].

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Our Team

Reputation Us

Additionally, Hanson is heavily involved in nonprofit work as the recent Past President of the Docent Council at the Portland Art Museum. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. A public crisis demands a public apology and public action. Want even more crisis communication advice? Get our free tip sheet now!

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