PR Fuel

SEPTEMBER 16, 2020

PR stands for Public Relations. It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public.

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. What Can I Do With a Public Relations Degree?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. The public expects answers, fast!

Twitter 212

Twitter Crisis Communications Crisis System 212

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR. crisis communications.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. SCHEDULE A DEMO.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement. 1) What is Cision Impact?

Publicity 88

Publicity Media Advertising Advertising 88

Burrelles Fresh Ideas

JANUARY 30, 2024

While Boeing promises more quality checks, Rory Kennedy, the director of the documentary Downfall: The Case Against Boeing, told NPR , “The additional scrutiny — whether self-imposed or from the FAA — may not be enough to restore public faith in Boeing and the troubled 737 Max, which is now linked to the worst aviation disasters in recent history.”

Ethics 97

Ethics Crisis Transportation Airlines 97

Reputation Us

APRIL 4, 2016

But I assure you, it is for the betterment of our client communications. At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So So what + Who cares?”

Publicity 60

Publicity Crisis Communications Writing Meeting 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. What are some of the key components of a successful strategic communication strategy? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. At last, public relations comes out from under the shadow of marketing and media relations—and it is not just me who is saying it. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Solo PR Pro

NOVEMBER 1, 2022

This past October marked the publication of Melissa’s book “ Smart Talk: Public Relations Essentials All Pros Should Know. ”. It’s a book Melissa never intended to write. She wanted to write something that pulled back the curtain to the industry and offered “real talk.”. An unexpected calling fills market gap.

Meeting 52

Meeting Crisis Crisis Communications Writing 52

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. My five things to address in your first week as a Corporate Communications Manager: 1. Is there an existing communications strategy?

Corporate 107

Corporate Communications Guidelines Policies 107

Solo PR Pro

MARCH 28, 2023

After 40+ years in the public relations industry, Pennie Rorex, chief marketing consultant at Rorex Marketing Solutions , is preparing to close the book on this chapter of her life. Pennie managed media relations for multiple county fairs, which included staffing the fair’s Media Center for the full run of the fair.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022. Why do you enjoy teaching?

Education 107

Education Course Nonprofit Resources 107

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Prior to LTPR, Boggs served as public relations director at AIG, leading the public relations efforts of six affiliated companies.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 26, 2023

By focusing on building trust, marketing and communications pros will also raise Google search algorithm ranking. Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Audiences know the difference.

Writing 188

Writing Communications Marketing B2B 188

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students have a clear path to understanding the value of reputation and its connection to strategic communications.

Communications 104

Communications Case Study Training Reputation 104

5W PR

APRIL 13, 2020

A byline is content on a publication that features the authors name. Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. This is because many publications are always on the lookout for fresh new content that’s going to appeal to their audience.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Right now, the biggest focus is on writing and presenting content for mobile consumption. They might even provide select data to the public, to be more transparent. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 98

Company Survey Pitching Report 98

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. Even better – your client gets a byline with the publication, and maybe their headshot included as well! ”.

Agency 79

Agency Marketing Media SEO 79

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? Trying to control a crisis is almost impossible.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. My reading of blogs by public relations professionals also suggests that most of them see this same potential.

Reputation 52

Reputation Social Media Internal International 52

Burrelles Fresh Ideas

JANUARY 2, 2024

SELECTED PR SEO-RELATED CONTENT: 6 Digital PR Strategies to Improve Your SEO 8 Tips to Optimize Content Writing for People and Search Engines Public Relations (PR) Guide to Using SEO: Best Practices, Benefits, & More The post Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization first appeared on Burrelles.

SEO 85

SEO Mobile Engineering Ethics 85

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 76

SEO Engineering Google Content Marketing 76

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Find out how Burrelles helps brands and agencies with media monitoring and analysis. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Technology 76

Technology Training Data Consumer 76

Mindful Marketing

JULY 15, 2015

One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Which was driven by status reports that focused on outputs – “look how much we’ve done” – vs outcomes and results – “here’s what our impact has been.”) Every brand must have a crisis communications plan.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Garrett Public Relations

DECEMBER 5, 2019

I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. Here’s what they predict.

Communications 188

Communications Marketing Publicity Small Business 188

PR in High Definition

FEBRUARY 22, 2017

One of the things that keeps our industry interesting is the vast plethora of skills you can learn under the golf umbrella of public relations. Show me the margin. So why have PR agencies been slowing down on SEO services?

SEO 66

SEO Engineering Google Content Marketing 66

Waxing UnLyrical

JULY 3, 2013

If you spoke at a party the way most businesses speak to the public, no one would know who you were after you left. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

Marketing 100

Marketing SEO Writing Engineering 100