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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

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How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.

10 imminent changes and challenges for communicators to anticipate

PR Daily

What will the communications challenges of 2020 and beyond bring? 10-11 to find out what the future of communications holds ]. If you can’t identify these sources, you cannot measure risk and reward.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual

PR Daily

Hello, communicators: . The effort is part of a campaign to encourage voting, which includes several tools as well as storytelling efforts: “Too much is at stake this election to not get involved.” MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?

How companies can improve DE&I transparency and address past failures

PR Daily

Both agreed that communicators have a special role—and responsibility—in continuously pushing for equality. FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. “DE&I Communicators and execs should be prepared to respond to staffers’ reactions to current events.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional. MEASURED THOUGHTS.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Hello, communicators: . Richards also issued an apology video to the Moody College of Communication at the University of Texas, “whose Stan Richards School of Advertising and Public Relations is named for him,” AdAge reported. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Hello, communicators: . MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ]. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hello, communicators: . MEASURED THOUGHTS . This is a continuing focus for many internal and employee communicators during COVID-19, with added significance as teams remain remote and dispersed. CRISIS LEADERSHIP BOARD.

6 quotes from women leaders for difficult times

PR Daily

Many PR pros and communicators are facing new challenges and workplace disruption over COVID-19. When it comes to effective communication, entrepreneurs can glean quite a bit of knowledge from the remarkable women that paved the way in American history: “There is no greater agony than bearing an untold story inside you.” – Maya Angelou. Storytelling is important when it comes to branding. Storytelling comes in many forms, so decide what works best for your company.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? As a thank you, you’ll receive a copy of the results, The State of Communication Summer 2020.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. MEASURED THOUGHTS. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Are you listening to podcasts, communications pros?

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Why it matters: As more organizations grapple with COVID-19, communicators must balance productivity with employee safety. Put your workforce first in your communications, and be flexible with solutions and ideas. MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. What’s the career path of a social media communicator? Do you use the metric “Share of Voice” to measure your efforts?

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Network to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. CRISIS COMMUNICATIONS. federal aid during the COVID-19 crisis.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Hello, communicators: Author, trainer and speaker Maura Nevel Thomas recently published a Forbes leadership piece focused on improving productivity which features four quadrants of attention management: My latest for Forbes Leadership channel, detailing my 4 Quadrants of AttentionManagement model & a case study showing the results of productivity training with me at a medical device manufacturer: Make This Easy Mental Shift to Improve Your Productivity: [link] pic.twitter.com/uOydC186sA.

Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment. Diverse communications are paramount.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Hello, communicators: In an open letter titled, “ This is our time to lead ,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19. When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. MEASURED THOUGHTS.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Jonathan Kranz, Kranz Communications.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

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Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

MEASURED THOUGHTS. Many things have changed about Americans over the last decade, but one of the biggest transformations for communicators is where people get their news. RELATED: Take the first step in achieving communications excellence ]. Why it matters: Securing a top spot on a list that highlights your sustainability efforts or other purpose-driven communications is good PR, but these strategies can also be good for your bottom line.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. MEASURED THOUGHTS. A recent study by BuzzStream and Fractl revealed that 73% of PR pros feel confident about the value of PR during COVID-19, but only 59% are confiident about their effectiveness throughout the crisis. CRISIS LEADERSHIP BOARD.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Communicators, how do you help set expectations for your efforts? MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. It’s a balancing act that highlights the essential value of the communications role and could forever change business operations in many industries. Mark Hendrickson, director of strategic communications and PR for Moffitt Cancer Center.

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Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote pic.twitter.com/ZNapWHn3Nc. Among other measures, Microsoft would ensure that all private data of TikTok’s American users is transferred to and remains in the United States.

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How your comms can mitigate disinformation

PR Daily

Yet, each serves to undermine trust, erode communication channels, and significantly disrupt our democracy, communities, economy and places of work. A long, complex list of behavioral, political, economic, communication and media issues impact the formation and proliferation of disinformation. Robust communication infrastructure, processes, and channels—along with skillful professional counsel and support.

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