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4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. Communicators might feel like they have their hands full these days, given COVID-19, the related economic downturn and continuing issues around problems like cybersecurity. Do you know what skeletons are luring in your organizations’ closets?

The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.


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How to build your reputation with CSR

PR Daily

Building your organization’s reputation these days can be a tricky business—particularly with accusations of “greenwashing” awaiting companies that are all talk and no action. The year of the crisis. The post How to build your reputation with CSR appeared first on PR Daily.

6 tips for protecting brand reputation in 2021

PR Daily

What reputational risks are brands likely to face in 2021? The COVID-19 crisis continues to surge across the U.S., RELATED: Submit your nominations for Ragan's Top Women in Communications Awards ]. Don’t let this crisis go to waste.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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5 stories to tell before a crisis strikes

PR Daily

Here are the essential narratives to focus on when building your brand reputation. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ].

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How are brands defining employee experience in core values statements?

PR Daily

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim. Managers are the bridge between leadership’s vision and the hard realities of the front line,” explains Gallup.

Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Communicators can no longer rely on what worked before. Communicators who recognize this will be ahead of the curve.

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How to protect your brand from social media impersonators

PR Daily

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. When a brand is not proactively fighting scams, that has reputational consequences for them.”.

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

The lion’s share of crisis management today stems from conversations that happen online. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first.

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Everyone owns reputation now.

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Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” Guard your reputation with your life. A reputation in tatters is hard to come back from, as LaRusso Auto Group quickly learned in this season of “Cobra Kai.”.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Are the groups protesting reputable?

PR agencies must look inward amid race to counsel brands on climate

PR Daily

Some of the biggest PR firms are touting their reputations as climate advocates while still taking money from notorious polluters and organizations that have been aggressive climate change deniers. The short answer is no,” says Eric Yaverbaum, president of Ericho Communications. “It’s

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. Now CEO Masayoshi Son is trying to rebuild the brand’s reputation. Why it matters: When it comes to protecting your reputation, actions matter more than words. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

How your PR and customer service can—and must—work together

PR Daily

Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. Include a content calendar that maps the timing for each communication.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

The risks and rewards of pursuing ESG priorities

PR Daily

But a more precise update for 2021 would be: “Reputation is everything.”. ESG strikes to the root of your reputation and how you’re perceived by the outside world—and by those within your walls. Reputational risks to confront. Communicate intention, action and progress.

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Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. Employee engagement will be crucial for brand reputation. Leadership comms will use more video. . In fact, Adams argues that all successful communicators will be doing more video.

In 2020 and beyond, earned media should take priority

PR Daily

It’s a win-win—you get all the good SEO value that comes with the link to your campaign—and your brand reputation skyrockets by being featured on a trustworthy news site. Brand reputation must be built up over time—and it’s fragile. Focus on storytelling in 2020.

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How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

3 comms lessons from GameStop’s wild ride

PR Daily

What are comms pros to make of this fascinating story—and what does it mean for investor relations and reputation management? It’s a reminder for communicators about the dangers of falling short on delivering on your brand promise or purpose.

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GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

PR Daily

Good morning, communicators: Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. Make sure your storytelling efforts adapt to the latest technology and make use of all the assets you have to offer.

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Ink Communications’ Starr Million Baker: ‘We need more transparency’

PR Daily

What is the secret juice that PR pros and communicators can offer clients and organizations in 2021? After the lessons of 2020, some communicators are making big bets on transparency, reputation and trust. Starr Million Baker, CEO and co-founder at Ink Communications Co.,

5 PR lessons from ‘Tenet’

PR Daily

The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations. For communicators, that means nurturing a diverse and inclusive company culture that attracts and retains top talent.

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Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”.

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Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Hello, Communicators: Global COVID-19 vaccine manufacturers face mounting criticism for neglecting to share their proprietary patents and technology more freely with other pharmaceutical manufacturers, particularly those in developing countries. CRISIS LEADERSHIP NETWORK.

Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. Luckily, modern technology means that communication and interaction can be easily facilitated online. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis.

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Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

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Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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During COVID-19, some business owners are their own worst enemy

PR Daily

At the risk of sounding like a Facebook meme, the Warren Buffet quote that “it takes 20 years to build a reputation and five minutes to ruin it” has never been more apt, but unfortunately not everyone did “think about it and do things differently.”

‘The Simpsons’ earns kudos for hiring Black voice actor, Fry’s Electronics shuts all stores, and 61% of marketers say video is crucial

PR Daily

Why it’s important: Communicators are adept at considering business and branding decisions in terms of the optics it provides—along with how those moves will affect organizations’ bottom lines. CRISIS LEADERSHIP NETWORK. EXECUTIVE COMMUNICATIONS.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. What is within the communicator’s control are preparation, knowledge of one’s systems and points of contact, and redundancies within those systems.

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