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Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences. Here are five keys to his communication success: Start with data.

How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. How often does the Financial Times write stories about itself?

2021 trends CMOs are watching

PR Daily

RELATED: Showcase your crisis comms work ]. Relying on measurement to improve customer experience. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012. Sky writing.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Hello, communicators: Pillsbury partnered with Oreo on a line of new cake mixes and frostings that feature the iconic cookies, which will be available in stores across the United States in February. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Internal communications drive culture and engagement in many ways.

How internal communications will change again in 2021

PR Daily

Think multi-channel and measured. Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

However, as the COVID-19 crisis continues, TJX is looking to get ahead of the competition and reach a new consumer base. ” Why it’s important: The COVID-19 crisis has hastened technology adoption and transformed consumer behaviors, but these shifted needs are here to stay.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. The time has passed for brands to release statements that yield no follow up and produce no measurable impact.

Trust grows in importance, UPS condemns driver’s racism, and Macy’s to close 45 stores

PR Daily

Hello, communicators: It’s a big day for U.S. The Washington Post reported : “Now you don’t get f—– nothing cause you’re a stupid m———- who can’t read and write and speak the f—— English language,” the man said in a Dec. MEASURED THOUGHTS.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?

Report: Only 10% have extensive plans for a return to work

PR Daily

Communicators play an essential role. The role of the communicator has never been more valuable to an organization. As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. According to a survey from Peppercomm and the Institute for Public Relations, the communicator has been a major resource for the C-suite.

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Google employees unionize, WhatsApp hits record numbers, and Epic invests in new NC headquarters

PR Daily

Good morning, communicators: An 82-year-old man in the U.K. Vaccine rollouts have received heavy scrutiny and criticism, as health care pros have struggled to communicate the logic behind who qualifies for a shot and explain reports of unused vaccines wasting away in storage facilities.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Facebook launches Zoom competitor, Live Nation amends refund policy and Google shares ways to market during COVID-19

PR Daily

Hello, communicators: Workout clothing company Dhvani is offering a free mask to anyone in the United States: You can request your free mask at DHVANI.com/FreeMasks and donate to help others receive masks through the company’s GoFundMe campaign. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? As a thank you, you’ll receive a copy of the results, The State of Communication Summer 2020.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Why it matters: As more organizations grapple with COVID-19, communicators must balance productivity with employee safety. Put your workforce first in your communications, and be flexible with solutions and ideas. MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. What’s the career path of a social media communicator? Do you use the metric “Share of Voice” to measure your efforts?

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Write well.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hello, communicators: . MEASURED THOUGHTS . This is a continuing focus for many internal and employee communicators during COVID-19, with added significance as teams remain remote and dispersed. CRISIS LEADERSHIP BOARD.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s Why it’s important: Though critics are griping about the delays of the the ruling along with the EU’s ability to enforce its GDPR rules and restrictions, communicators should first heed the warning about data breaches. MEASURED THOUGHTS.

Why employee preparedness is essential for engagement

PR Daily

There might be a kernel of truth in there somewhere, but neglecting preparation and inconsistent communication can devastate employee morale. Their employer has communicated a clear plan of action in response to COVID-19. They also need face time with leadership to prevent burnout.

Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250

PR Daily

Hello, communicators: The Green Bay Packers, Milwaukee Brewers and Milwaukee Bucks have joined forces with Microsoft to create the Equity League, which the organizations call “a new impact investment division of venture capital fund TitletownTech”: . MEASURED THOUGHTS.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Hello, communicators: Author, trainer and speaker Maura Nevel Thomas recently published a Forbes leadership piece focused on improving productivity which features four quadrants of attention management: My latest for Forbes Leadership channel, detailing my 4 Quadrants of AttentionManagement model & a case study showing the results of productivity training with me at a medical device manufacturer: Make This Easy Mental Shift to Improve Your Productivity: [link] pic.twitter.com/uOydC186sA.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.

8 rules for better communications during COVID-19

PR Daily

I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. As the crisis unfolds, many reporters are being reassigned from their regular beats. To the previous point on pitching contributed articles to trade media, take extra care to make sure the reporters and editors you are targeting are still writing about other topics. Explore educational and thought leadership content.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

Hello, communicators: Zoom is lifting its 40-minute limit on all meetings made around the wold for the U.S. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Hello, communicators: In an open letter titled, “ This is our time to lead ,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19. When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. MEASURED THOUGHTS.

Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.