Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

5 crisis communications lessons from Kellogg

PR Daily

The way an organization reacts in the first hours of a crisis will probably determine whether it succeeds or fails in regaining public trust. responded to the release of a video depicting a disgruntled employee should serve as a model for handling a PR crisis. When crisis strikes, here are five best practices to adopt—as exemplified by Kellogg: 1. Kellogg’s crisis managers could not have seen this damaging situation coming.


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PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

Hello, communicators: On Tuesday morning, Disney+ announced its premiering the live recording of the original Broadway production of “Hamilton” on July 3, 2020—roughly 15 months before its original launch date of Oct. In this very difficult time, this story of leadership, tenacity, hope, love & the power of people to unite against adversity is both relevant and inspiring. FREE REPORT: COVID-19's Impact on Communications ]. CRISIS LEADERSHIP BOARD.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . LinkedIn lays off 960 employees. The company’s chief executive, Ryan Roslansky, wrote in a message to employees : LinkedIn is not immune to the effects of the global pandemic. CRISIS LEADERSHIP BOARD.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Hello, communicators: LinkedIn is rolling out a tool to help others understand how to pronounce your name. The audio recording feature , when added to your LinkedIn profile, enables people to click on the microphone icon next to your name to hear you pronouncing it. Image courtesy of LinkedIn. “Correct pronunciation is not just a common courtesy—it’s an important part of making a good first impression and creating an inclusive workplace,” LinkedIn wrote in a blog post.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis. RELATED: Deliver powerful leadership messaging in a digital landscape ]. LinkedIn introduces page features to boost employee engagement. LinkedIn also limits the notification feature to once a week, so exuberant brand managers don’t spam employees with company news and highlights. You can check out LinkedIn’s Pages Best Practices to start.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms. RELATED: Join us for our Leadership and Executive Communications Conference ].

LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores

PR Daily

RELATED: What does the future of communications look like? LinkedIn offers ‘audience engagement’ data to marketing partners. Why it matters: If you’re not tailoring messages and content for specific audiences, you’re communicating to everyone, all at once. That really means you’re communicating to no one—and wasting your time. The post LinkedIn offers audience insights, BuzzFeed’s quirky style guide, and Avenue closing all its stores appeared first on PR Daily.

How Goodwill combats misinformation

PR Daily

Lauren Lawson-Zilai , senior director of PR and national spokesperson for Goodwill Industries International (GII), shared comprehensive crisis comms guidance during a recent session for Ragan’s Crisis Leadership Network. So, communicators should prepare accordingly.

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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak. And someone had to expedite the cadence of communications to public officials to near real time.

How future pros see the emergence of virtual conferences

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Connect with her on LinkedIn. . Connect with her on LinkedIn. Crisis Communications Leadership Communications Marketing Media Relations PR Industry Visual & Video Communications

How internal communicators can manage and mitigate bad company reviews

PR Daily

Just as marketers know that consumer reviews will not always be all goodness and light, communicators, recruiters and executives have to accept that sometimes, despite all good intentions and efforts, employees have a lousy work experience.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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5 examples of clever, creative COVID-19 pivots

PR Daily

Applying lessons from the 1973 oil crisis spurred by OPEC’s embargo, Honda and Toyota designed larger cars around the idea that fuel efficiency alone was not enough to entice American consumers. The crisis is only accelerating that crisis. Connect with him on LinkedIn.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Study: 56% of workers ‘dread’ work in the morning

PR Daily

RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. This is all indicative of the brewing mental health crisis that continues to grow amid ongoing COVID-19 loss and uncertainty.

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How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise.

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Finding positivity during an historic pandemic

PR Daily

For communicators, finding a silver lining during the pandemic can be especially tricky as we balance delivery of messages with transparency and empathy, while battling the unknown. RELATED: Join us for Ragan's Future of Communications Virtual Conference ].

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British Red Cross encourages engagement with social media press kit

PR Daily

RELATED: Nominate the inspiring women you work with—or yourself—for our Top Women in Communications Awards ]. Each of these tabs leads visitors to sharable social media posts you can share on Facebook, Twitter, Instagram or LinkedIn.

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now. Lanyi believes there are many more chapters to come, and it’s up to communicators to tailor and update their messaging to match where their companies are in the current moment.

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7 PR trends to follow for 2021

PR Daily

million Americans unemployed and thousands more unable to work due to COVID-19, brands need to understand who they are communicating with on a human-to-human level. COVID-19 Crisis Communications Marketing Media Relations PR Industry Storytelling The Workplace

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6 ways your organization can transcend politics and help get out the vote

PR Daily

Kim Clark is an affiliate consultant with Ragan Consulting Group and specializes in diversity, equity, and inclusion communications, transforming work culture, and internal communications. Join her Conscious Communicators LinkedIn group here.

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. The findings included the following: Thought leadership earns attention. Thought leadership builds trust.

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Brand managers celebrate Inauguration Day, Unilever launches sweeping DE&I commitments, and Netflix tests a ‘shuffle’ feature

PR Daily

Hello, communicators: Pillsbury partnered with Oreo on a line of new cake mixes and frostings that feature the iconic cookies, which will be available in stores across the United States in February. CRISIS LEADERSHIP NETWORK.

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5 tips for taking care of yourself as a PR pro during COVID-19

PR Daily

Engage with reporters on Twitter and LinkedIn, like and share their posts, and better yet, invite them to do a Q&A over video with your firm! Of note, I am not a mental health expert, but I did earn my degree in Industrial/Behavioral Psychology with a focus on leadership training, so I like to think that my interest in psychology and work has a positive impact on how I’ve coped with shelter-in-place during quarantine.

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21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. Aerate ideas on LinkedIn by sharing your opinion and asking for feedback.

3 ways to help your executives thrive in the digital world

PR Daily

In the current digital landscape, executive communicators face bigger challenges than ever before. The experts at the 2019 Leadership and Executive Communications Conference know how to help leaders navigate the treacherous online waters. You’ll hear from communicators at Facebook, Marriott International, Brunswick Group, LinkedIn, Goldman Sachs, Walmart and more.

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How to build community during the current global pandemic

PR Daily

Communications professionals play a unique role in times of crisis, usually because they are some of the first called into action as their organizations develop a response. However, COVID-19 is testing the boundaries of our typical crisis playbook. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ]. With the crisis communications playbook tested beyond its’ boundaries, many of us are having to think very differently.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon. Connect with her on LinkedIn.

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Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s Why it’s important: Though critics are griping about the delays of the the ruling along with the EU’s ability to enforce its GDPR rules and restrictions, communicators should first heed the warning about data breaches. CRISIS LEADERSHIP NETWORK.

McDonald’s connects DE&I to executive bonuses, 8.1M have downloaded Clubhouse, and lawsuit alleges Facebook inflated ‘Potential Reach’ metric to make money

PR Daily

Hello, communicators: Microsoft’s social media team has been tweeting short, humorous quips in between product and partnership announcements, DE&I initiatives and more: Hi. It also commited to ensure that women hold 45% of these leadership positions by 2025.

How businesses can address and remedy systemic social injustices

PR Daily

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. Consider these elements as you work with leaders on standing up and speaking up: First, check your own unconscious bias, as well as how it might show up in your communications. If it’s all written and signed off on by white people, the communication is guaranteed to miss the mark.

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Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era

PR Daily

Everything from career paths to work-life balance are up for grabs in this new reality and communicators are looking for guidance to put it all in perspective. So we checked in with Meredith Klein, director of PR, Walmart to see how it’s going for her and whether she has any career advice for communicators in the quarantine age. Klein: Communicate like it’s a lifeline. Communication is our connective tissue through all this.

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The “next normal” for managers: How to prepare

PR Daily

Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees. That means leaders and managers must have the communications skills to keep their remote teams focused, engaged and productive—for the long-term. Without co-location, and employees’ personal and professional lives permanently mixed, communications from managers must be crystal clear and easy to absorb. Company-wide communications are broad in nature.

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The next crisis: Why all consumer-facing businesses should prepare

PR Daily

As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? She can be reached at or on Twitter or LinkedIn. The post The next crisis: Why all consumer-facing businesses should prepare appeared first on PR Daily. COVID-19 Crisis Communications Employee Engagement External Communications Leadership Communications Morning Scoop PR Industry

Microsoft eyes TikTok purchase, Men’s Warehouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message

PR Daily

Hello, communicators: Nature’s Way Alive shared a quote to serve as your Monday motivation: #MondayMotivation #Quote Communicators should watch for updates and continue to hone their social media video content, regardless of the platform used.

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Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Hello, communicators: . “It’s clear to me that, across the industry, we have not done enough to improve diversity, especially at senior leadership levels. Similarly, LinkedIn began testing its own stories feature in certain markets this year.

Facebook launches ‘Business Suite,’ PepsiCo enters wellness market with drink to help sleep, and Barbados entices remote workers with 12-month visa

PR Daily

Hello, communicators: Gretchen Goldman, research director in the Center for Science and Democracy at the Union of Concerned Scientists, tweeted a behind-the-scenes look at a recent interview with CNN : Just so I'm being honest. CRISIS LEADERSHIP NETWORK.

Securing national TV coverage for brands that aren’t household names

PR Daily

The medium is still a valuable way to get a brand in front of target audiences, increase brand awareness and promote thought leadership. RELATED: Join us for our Diversity, Equity and Inclusion for Communicators Virtual Conference ]. Follow them on Twitter and connect on LinkedIn.

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