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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Sky writing.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm. Write for yourself, too. At the very least, take time to write for your own pleasure.

6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0,

8 trust indicators to look for in the media you pitch

PR Daily

They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & EditingA media watchdog warns PR pros against working with misinformation sites.

During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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How PR pros can be allies for beleaguered reporters in tech and beyond

PR Daily

For a PR pro coming from the world of journalism, however—it’s the secret that solves the whole puzzle. RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. So what kinds of content and storytelling will be most likely to break through?

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

5 common grammatical errors in modern writing. Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 tips for identifying—and avoiding—cognitive bias during a crisis.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Hello, Communicators: Johnson & Johnson will now directly oversee vaccine production at the Baltimore facility run by partner company Emergent BioSolutions, where workers mistakenly contaminated 15 million doses of J&J vaccine last week. CRISIS LEADERSHIP NETWORK.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. CRISIS LEADERSHIP BOARD.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . CRISIS LEADERSHIP NETWORK.

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Why it’s important: As the crisis continues, so does the need for guidance and support from a variety of sources. Internal communicators must walk the line between confidently projecting plans for the future while maintaining a tone that matches the somberness of the crisis.

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3 common #PRFails that journalists want you to stop right away

PR Daily

Holden Wilen ( @BaltBizHolden ), a Baltimore Business Journal reporter covering public companies, reminds PR professionals about the importance of professionalism and consistency. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

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Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?”

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . Along with the New Yorker’s suspension, CNN said it gave Toobin time off to handle the crisis. Though many are making jokes, the incident is serious—and will become an even bigger crisis if Toobin’s actions were intentional.

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

5 keys to successful media relations right now

PR Daily

RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. But if you follow her outside of her regular coverage, she also pens a weekly newsletter called True Colors , which highlights journalism and other multimedia work by women of color.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more.

PR pros need more than political correctness to survive

PR Daily

The changes in leadership positions at The New York Times, Refinery29, Philadelphia Inquirer, Bon Appetit and others, along with promises of more diversity and sensitivity in journalism, also signal major changes for the public relations industry.