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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

5 keys to successful media relations right now

PR Daily

The news media landscape remains in a state of flux, with the specter of COVID-19 still dominating coverage. RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Think of your media relationships like you would your friendships.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Here are five storytelling lessons from Square’s efforts: 1.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel.

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How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Develop a social media ambassadors program.

8 trust indicators to look for in the media you pitch

PR Daily

A media watchdog warns PR pros against working with misinformation sites. Election fallout and disinformation continues to dominate mainstream and social media. They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. How to vet the best media targets for your message now—and bolster your own credibility to stay relevant? “Do

Volkswagen cops to name-change stunt—and reporters share their fury

PR Daily

But when the effort was revealed as an April 1 prank, media pros said they had been fed lies. media newsroom website Monday morning before it was taken down. The tactic was greatly derided on social media: Turns out "Voltswagen" was actually an April Fools Day lie.

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How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Hello, Communicators: Johnson & Johnson will now directly oversee vaccine production at the Baltimore facility run by partner company Emergent BioSolutions, where workers mistakenly contaminated 15 million doses of J&J vaccine last week. CRISIS LEADERSHIP NETWORK.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

How PR pros can be allies for beleaguered reporters in tech and beyond

PR Daily

As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories. For a PR pro coming from the world of journalism, however—it’s the secret that solves the whole puzzle.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Hello, communicators: New York Governor Andrew Cuomo signed a bill legalizing recreational marijuana use for the Empire State yesterday after the bill passed with majorities in both the state Senate and General Assembly. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. The social media platform’s chief marketing officer, Antonio Lucio, announced that he’s leaving Facebook effective Sept.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Mark Ragan, Jim Ylisela and other experienced communicators lead these daylong deep dives into subjects that are vital to communicators. Topics include strategic communications, video production, crisis communications, storytelling and more.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. The message is instantly transformed into a song that can be shared with friends and family on social media. CRISIS LEADERSHIP NETWORK.

5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

PR Daily

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’. RELATED: Join us for our Clubhouse for Communicators Webinar ]. Communicators already have a seat at the table.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. A Starbucks spokesperson told the BBC the social media “pause” would not include YouTube, owned by Google,” BBC reported. by shifting to other media.

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Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 4 lessons from a mismanaged crisis response.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Also: Beware of misinformation when crafting vaccine messages, Panera and PepsiCo seek best ‘virtual party selfie,’ a Disney social media pro spills content success secret, and more. Hello, communicators: The Coca-Cola Co.’s M att Korn, social media manager for The Walt Disney Co.,

In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Focus on storytelling in 2020.

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Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. Some are also reviewing the role of social media platforms in the media mix.

Anatomy of a leadership video

PR Daily

Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

Panera’s missed opportunity offers crisis response lessons

PR Daily

” [RELATED: Take the first step in achieving communications excellence ]. So, Panera is probably updating its social media policy, reeducating employees on social media etiquette. And then there’s Panera’s message, delivered by a spokeswoman in traditional media outlets. Humiliating your employer might seem like an exciting option, especially for young workers who are more devoted to their social media followings than their hourly gig in food service.

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Perhaps you can offer a recipe with long-lasting pantry items or launch a contest with your social media followers in which they dress up as their favorite TV character using the items inside their homes. CRISIS LEADERSHIP BOARD. CRISIS DAILY NEWSLETTER. Internal communications.

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Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Hello, Communicators: Centers for Disease Control and Prevention Director Dr. Rochelle Walensky deviated from her planned remarks at a White House briefing yesterday, commenting candidly on the recent uptick in COVID-19 infections, hospitalizations and deaths as the number of cases surpassed the 30.2

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Hello, Communicators: Global COVID-19 vaccine manufacturers face mounting criticism for neglecting to share their proprietary patents and technology more freely with other pharmaceutical manufacturers, particularly those in developing countries. CRISIS LEADERSHIP NETWORK.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

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Securing national TV coverage for brands that aren’t household names

PR Daily

COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets. If there is one silver lining for media professionals during the pandemic, it’s this: virtual interviewing.

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The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? RELATED: Ragan's Back to the Workplace Guide ]. CRISIS LEADERSHIP BOARD. As a thank you, you’ll receive a copy of the results, The State of Communication Summer 2020.

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How to help TV news producers during COVID-19

PR Daily

Joe Little is a multimedia journalist, news reporter and director of storytelling for NBC 7 San Diego. Little also teaches multimedia journalism through workshops across the country. Video chat apps can be used to bring immediacy and authenticity to virtual storytelling.

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PR pros need more than political correctness to survive

PR Daily

If sunlight is the best disinfectant, then the wave of apologies and firings in the media should be great news for the public and the pursuit of truth. RELATED: Tune in June 18-19 for our Social Media & Digital Communications Virtual Conference ].

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . A statement from our CEO regarding the recent media reports: pic.twitter.com/HBdzDxoTdh.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more. Hello, communicators: Another cast of characters has reunited virtually—and for a good cause.