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Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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6 ways to up your storytelling game

PR Daily

You’ve launched a brand journalism site. Welcome to brand journalism 2.0. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Brand journalism 2.0 In brand journalism 2.0,

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ]. Leadership profiles.

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Branding lessons from the relaunch of the Ford Bronco

PR Daily

The company has mesmerized the public with words, sights, and sounds evoking the new Ford Bronco’s association with the lore of the great American outdoors and of rugged adventurism, in the process getting them to forget the crisis that gripped the nation decades afo.

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How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

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Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. Remain transparent in your messaging by communicating early and often.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Brand Journalism Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editing

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

Hello, communicators: The Coca-Cola Co.’s The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. CRISIS LEADERSHIP NETWORK.

Starbucks, Coca-Cola and Unilever pause social media ads, Microsoft closes retail stores, and cosmetics brands drop ‘whitening’ terms

PR Daily

Hello, communicators: Google created a website to explain how YouTube works, including its content policies and procedures. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. CRISIS LEADERSHIP BOARD.

Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

Hello, communicators: Google announced its plan to fight misinformation about the COVID-19 vaccine through search panels, which will include information about the different vaccines as well as advice on receiving them. . CRISIS LEADERSHIP NETWORK.

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3 comms lessons from GameStop’s wild ride

PR Daily

The fund’s bets backfired — The Wall Street Journal reported that it was down 30 percent in the first few weeks of January alone — and Melvin said on Monday that two bigger funds, Citadel and Mr. Cohen’s Point 72, had swooped in to inject a combined $2.75

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Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Why it’s important: As the crisis continues, so does the need for guidance and support from a variety of sources. Internal communicators must walk the line between confidently projecting plans for the future while maintaining a tone that matches the somberness of the crisis.

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In 2020 and beyond, earned media should take priority

PR Daily

Here’s the thing—those same people using Ad Blockers are also willing to pay for ad-free journalism. Because brands are responding to consumers’ need for storytelling with high quality content, the need for digital PR, or earned media, is especially important.

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PR Daily’s top stories of 2020: Nos. 31-40

PR Daily

FREE GUIDE: The 7 questions you should be asking about brand journalism ]. Content Marketing Crisis Communications Executive Communication Leadership Communications PR Industry Storytelling Visual & Video Communications

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

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Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Hello, communicators: . CRISIS LEADERSHIP NETWORK.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Your efforts—and crisis responses—should emphasize your organization’s mission and values. CRISIS LEADERSHIP NETWORK.

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Hello, Communicators: Centers for Disease Control and Prevention Director Dr. Rochelle Walensky deviated from her planned remarks at a White House briefing yesterday, commenting candidly on the recent uptick in COVID-19 infections, hospitalizations and deaths as the number of cases surpassed the 30.2

Washington Redskins and Cleveland Indians consider rebrands, Vogue Portugal pulls psych ward cover, and Uber acquires Postmates for $2.65B

PR Daily

Hello, communicators: Netflix recently hired Endeavor’s Bozoma Saint John as its new chief marketing officer. Saint John brings marketing acumen to the role, with former leadership positions at Endeavor, Uber, Apple, PepsiCo and more. CRISIS LEADERSHIP BOARD.

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

PR Daily

Hello, Communicators: Global COVID-19 vaccine manufacturers face mounting criticism for neglecting to share their proprietary patents and technology more freely with other pharmaceutical manufacturers, particularly those in developing countries. CRISIS LEADERSHIP NETWORK.

Spotify’s Dustee Jenkins: ‘Always let them know you’re there’

PR Daily

The top communicator for the music streaming giant shares lesson from her work across a global company that has changed the game for digital media. Dustee Jenkins, head of global communications and public relations at audio streaming company Spotify, embraces this responsibility with verve.

Cherokee Nation asks Jeep to drop name, Facebook restores news content in Australia, and 71% of execs worry disinformation will be weaponized

PR Daily

Hello, communicators: Spotify is launching in more than 80 new markets, including Tonga, Uganda, Antigua and Barbuda, Fiji, Papua New Guinea, Tanzania and more: We launch in 80+ new markets over the next few days. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving

PR Daily

Hello, communicators: . The shift in spending follows consumers’ changing behaviors during COVID-19, which many analysts say will remain long after the crisis (such as more e-commerce). CRISIS LEADERSHIP BOARD.

Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update

PR Daily

Hello, communicators: Today is #NationalCoffeeDay, and brand managers have been crafting content in preparation: No matter how you celebrate #NationalCoffeeDay , we think you’re absolutely awesome! CRISIS LEADERSHIP NETWORK. Communicators, is your desk messy or clean?