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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Let me explain.

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Our Team

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At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations. Her background working in these diverse business sectors found common ground in serving clients in the niches of professional firms and non-profit communities.

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Use an explainer video to explain a process, such as the steps in developing a crisis communication plan. This video from Old Republic National Title Insurance Company is a good example of using video to provide information rather than selling. Freshbooks does a nice job of storytelling in their explainer video. .

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11 Steps For Crisis Management

Prohibition

Whether it is a natural disaster, an error by your business, fatality caused by workplace violence, or some kind of misjudgement on your part, managing a crisis is critical to the long-term stability of any company. A business impact analysis (BIA) evaluates the possible impact of a business crisis by identifying and quantifying the risks.