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Mastering B2B Tech PR: Strategies for Effective Communication

5W PR

Understanding their needs Tech pros are flooded with information daily. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI.

B2B 78
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Why a business case may be the missing key to securing your PR budget

Onclusive

An effective business case will inform the stakeholders about what will happen if they proceed with the investment by clearly explaining the expected benefits, costs and risks. A business case can also help you demonstrate the value of PR and communications for your brand. Improved technology is on the wish list, as well.

Resources 195
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 174
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The Role of Food PR Agencies in Addressing Food Safety Concerns

Prohibition

In the event of a food safety crisis, such as a product recall or contamination issue, these agencies step in to minimise damage to the brand’s reputation. They develop crisis communication plans, handle media inquiries, and provide guidance on how to address the concerns of customers and stakeholders.

Agency 62
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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Ragan Communications’ events are fun and informative with dynamic speakers.

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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. Communicators can also be the “helpers” to the media right now.

Skype 200
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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics. Manage insider threats.