Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. .” Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

OCTOBER 25, 2022

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Communicating to two worlds. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. More internal comms. Design skills required. Acting like a publisher.

Communications 120

Communications Crisis Internal International 120

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” My first adjunct position was at Texas Christian University, teaching PR Writing. DePaul University College of Communications, 2011 – 2022.

Education 107

Education Course Resources Nonprofit 107

Waxing UnLyrical

SEPTEMBER 28, 2010

Image: Geoff LMV via Flickr , Creative Commons These included sentences like On what Pepco’s crisis communication plan is: “Pepco takes its responsibility to keep customers informed seriously. Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information.

Social Media 61

Social Media Media Energy Crisis 61

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. Here are some guidelines. I might – might – actually go through their process just to experience it (and then write about it after). Create content?

Marketing 40

Marketing Guidelines Banking Social Media 40

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. So, what does this in-housing trend mean for PR agencies?

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 12) Emotion in crisis communications works. 37% of publishers are not in compliance with FTC guidelines on native ads. It’s good to know where and how other marketers are finding success.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59