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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

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Maintaining Trust in the Age of AI

Presspage

When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. By analyzing vast amounts of data, such as financial reports, market trends, and news articles, AI can provide IROs with valuable information and recommendations for crafting engaging and informative press releases.

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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

Part one explored the financials ( see Part 1 ). percent of the market capitalization of the world’s 15 leading equity market indices, according to the group’s 2020 corporate reputation value drivers report: “ What price reputation? ” (“Future-potential” sectors, such as technology, telecom and healthcare help drive the value up.)

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How Much Should You Be Paying Your PR Freelancer?

Remote PR Jobs

Projects that require significant time and attention on a regular basis, such as full-time media monitoring or crisis communications management, may require a retainer fee or a higher hourly rate to ensure that the freelancer is compensated appropriately.

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Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year

PRSay

For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter. There will be a huge pent-up demand for communications after companies start hiring again,” Katz said.

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