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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. Leading with a purpose that makes sense to your brand image can not only give it a reputational boost, but also increase engagement—along with sales.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. On Oct.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation. WeWork loses communications chief before IPO.

How Your CEO Can Save Your Company’s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. Being proactive rather than reactive in a crisis enables your team to be prepared for any PR catastrophe that comes your way.

How Do I Handle Negative Online Reviews?

Critical Mention

Writing it to appeal to your target audience also improves your reputation in the long run. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

Reputable industry news sources lend credibility to your campaign or story while also expanding your reach. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

The incident serves as a reminder that social media communications don’t take away the effectiveness and necessity of more-traditional channels, including TV, especially during crises. Here are today’s top stories: Boeing removes another top exec as crisis continues.

The Cost of a PR Disaster

Shift Communications

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience.

The Faraday Future way: failing to plan is planning to fail

PR in High Definition

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. People will be critical when mistakes or a crisis occurs, and pretending it didn’t happen will only make it worse.

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

The technology company, which provides security websites including the forum 8chan, has ceased to serve the platform, where multiple shooters have bragged about their planned exploits. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. How to communicate when morale stinks.

Our Team

Reputation Us

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Jeanie Lunsford-Batson has 25-years’ experience in communications, marketing and public relations.

6 reasons to hold back prank press releases

PR Daily

Though these hoaxes are intended to be harmless, fooling reporters with an untrue press release can be extremely damaging to your reputation and create a host of problems. Your reputation. Don’t forget about your reputation with wire distribution services.

Why it’s Important to Monitor Trending Topics

Critical Mention

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends.

Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. .

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Jeep nets Super Bowl ad favor, Victoria’s Secret accused of toxic culture, and Corona Extra clams up amid the coronavirus storm

PR Daily

Instead, consumers will ask why changes took so long and whether the new direction is sincere—or simply a move to evade a hit to your reputation. Cervecería Modelo and Constellation Brands, producers of Corona Extra, are silently weathering the coronavirus crisis.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” ” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

How to manage online brand hate

PR Daily

While I''m certain she wasn''t pondering online reputation management, Taylor Swift had it right when she sang "the haters gonna hate, hate, hate" in her hit single, "Shake it Off." Reputational and economic damage frequently follow.

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CSR Trends for PR and Media Relations Professionals


In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis.

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Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Social listening is also vital in crisis management situations. With media monitoring, managing your brand’s reputation becomes that much easier.

“Social Media Crisis” and Other Buzzwords that Need to Go

Melissa Agnes

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line.

Elon Musk’s rift with ‘farting unicorn’ artist highlights copyright issues

PR Daily

FREE GUIDE: 3 things you (probably) didn't know about crisis communications ]. Was actually someone else's drawing of a unicorn on hidden Tesla sketch pad app & we gained no financial benefit," Musk tweeted. "He

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Announcing Ragan’s 2017 PR Daily Awards finalists

PR Daily

The Ragan Communications staff congratulates all our finalists and wishes you the best of luck in the final round of judging. Sailthru Anchors Retailers in Personalization, SHIFT Communications and Sailthru. 2017 Retail Reputation Report, 10Fold and

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Food for Thought, Stellar with Reputation Ink. Stony Brook News Website, Stony Brook University Office of Communications and Marketing. Inside the Media Minds Podcast, W2 Communications. Social Media customer support, Dell Technologies.