Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

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3 crisis communications lessons from Southwest’s intrepid pilot

PR Daily

Communicators can learn a thing or two from airline pilots. Navy fighter pilot who safely landed a Boeing 737 in Philadelphia after a mid-air explosion took out one of its engines—also gave a master class in crisis communications at 190 mph.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul.

As courtroom losses mount, J&J seeks to limit reputational damage

PR Daily

The company faces more than 13,000 lawsuits claiming there’s asbestos in its talcum powder, posing serious risk to its image and financial future. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

Airline reputational woes go global

Media Bullseye

Over the past year, the air carriers in the US have been involved in multiple incidents that have compounded the industry’s reputational woes. Short-term quarterly financial gains may not be worth the long-term reputational hits.

2014: Year of the data breach

Reputation Us

Communication is crucial throughout any crisis – including data breaches. Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror.

Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.”

Welcome Kevin Gaboury: LTPR’s New Intern

Reputation Us

Kevin will support us with our public relations efforts as he finishes up his master’s degree in strategic communication at the University of Oregon School of Journalism and Communication. […]. It’s the New Year and that can only mean one thing: A new intern!

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

J&J disputes investigation into asbestos in its baby powder

PR Daily

RELATED: Take the first step in achieving corporate communications excellence ]. However, the reputational damage might already be done for a brand built on caring for families. What do you think of Johnson and Johnson’s crisis response, PR Daily readers?

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Dogs drive online engagement for UPS, Girl Scouts offer cookies with a message, and Facebook defends stance on political ads

PR Daily

Though UPS did not create the social media profiles, the organization has reaped the benefits of boosted brand reputation. Leading with a purpose that makes sense to your brand image can not only give it a reputational boost, but also increase engagement—along with sales.

LTPR’s Casey Boggs to Present on Crisis Preparation at the Texas Bankers Association

Reputation Us

DON’T MESS WITH CRISIS. Boggs’s topic, “Preparing for a Hard Landing: Today’s Crisis PR 101,” will explore today’s crisis communications environment and how Texas banks can safeguard their financial institutions and their valuable reputations.

PR crises that have defined 2019

PR Daily

There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis. Have a crisis communications plan. It’s not novel advice—so why is there a new company every year trying to jam a finger into the reputational dike? .

3 ways PR pros can weather a crisis and come out on top

PR Daily

These takeaways from a chief communications officer can help you respond to a negative situation in a way that quickly boosts your brand and can get you through the storm. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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How communicators can change their organization’s objectives

PR Daily

However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. The communicator’s role. This is familiar ground for communicators in many organizations. . “In

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

We intend to step back as ‘senior’ members of the Royal Family and work to become financially independent, while continuing to fully support Her Majesty The Queen. Remember, social media involves two-way communication, and listening is a crucial element to successful online strategies.

In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. Assessing the overall damage to its reputation and stock price is still premature.

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How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. There’s no weakness in providing a well-deserved apology in crisis.

Mattel’s gender-neutral dolls celebrate inclusivity, seniors stereotyped in ads, and eBay and WeWork execs depart

PR Daily

CEO departures in 2019, according to Challenger, more than at the same point in 2008 when the economy was embroiled in the financial crisis. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.

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Every Business Needs a Reputational Firewall

David PR Group

Sadly, the other 99.99% of us don’t have the financial wherewithal to prevent unwanted images from being published online. We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation.

Kroger joins push for tougher gun laws, consumers readily change brands, and WeWork’s founder walks back trademark sale

PR Daily

Also: Nissan’s leadership crisis escalates, MillerCoors wins an injunction over corn syrup messaging, and Vienna reigns as the world’s most livable city. What are the best cities for communicators and PR pros to live and work—and why?

Walmart pushes back on gender bias claims, digital marketing is rising, and WeWork’s CEO apologizes for IPO debacle

PR Daily

For communicators who want to be supportive, adding pronouns to your email signature is a great place to start. How communicators can learn to speak ‘CEO’. So far, Walmart’s crisis response has failed to wow the critics. What has been the top crisis in 2019?

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Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation. WeWork loses communications chief before IPO.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

How Carnival Cruise Lines Built a Resilient Brand After Crisis


Carnival’s strategy centered on four key components: addressing the incident, showing how they are addressing the incident, adding financial commitment to the incident and showing the changes to the media so they could see for themselves. Read the crisis communications white paper!

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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. On Oct.

Wells Fargo chief resigns amid demands to fix the company’s culture

PR Daily

RELATED: Join us May 9–10 for our Crisis Communications Conference. ]. The bank’s financial results were hurt by Wells Fargo’s tarnished reputation and soaring legal fees. Crisis Communications PR Wells Fargo

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. In a crisis, communication is key.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Failure to address these issues puts your business or organisation at risk and could even precipitate a crisis. The UK has voted to leave the European Union.

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

” Why it matters: Protecting your reputation should be a top concern for everyone in your boardroom, not just communications pros. FREE DOWNLOAD: Keep your cool in a crisis with these 13 tips ]. How to communicate when morale stinks.

How Your CEO Can Save Your Company’s Image

Critical Mention

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust.

The contentious relationship between PR and legal

Media Bullseye

The disconnect between legal and PR, particularly during a crisis, is that the objective of each department is radically different. It’s easy to see why and how PR and legal end up at loggerheads, especially during a crisis. What has changed is how society communicates.

What We Can Learn From World Cup PR Disasters

Critical Mention

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. Being proactive rather than reactive in a crisis enables your team to be prepared for any PR catastrophe that comes your way.

How Facebook’s crisis response missed the mark

PR Daily

Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation. As companies adapt to this new reality, PR professionals can learn a lot about how not to handle a crisis from Facebook’s mistakes. It’s been a tough year for Facebook’s PR teams.

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Fearless girl isn’t so equal when it comes to gender pay gap

Stuart Bruce

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. Simple, but essential questions to help prevent the need for crisis communications.

53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish

PR Daily

Communicators are an essential part of creating a welcoming and diverse workplace. Related reading: Report: All kinds of diversity are essential to brand reputation. PR and communications pros, what is your biggest challenge this year?

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Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

The company held a flashy press event to bolster its reputation and market position , but many critics still aren’t ready to buy in. The bank has apologized and acknowledged that the incident has damaged its reputation. 6 top concerns for corporate communications leaders.

How Do I Handle Negative Online Reviews?

Critical Mention

Writing it to appeal to your target audience also improves your reputation in the long run. Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.