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Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Chances are your employees and colleagues are struggling mightily, too. Communicators are in a position to find and share good news—or to at least be uplifting, informative beacons in the middle of a storm.

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators? In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated. FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Lay the groundwork: Be sensitive to employees’ needs.

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis? As you settle in for the long haul, consider employees’ needs.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. CRISIS LEADERSHIP NETWORK. CVS is hiring 15,000 employees to respond to COVID-19.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Hello, communicators: Though many brand managers took part in #NationalFrenchFryDay on Monday, fewer seem to be taking advantage of #NationalTapeMeasureDay. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. It doesn’t take that long to reap the benefits of storytelling within media relations efforts, either.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. How are you highlighting this innovation in your communications? If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. CRISIS LEADERSHIP BOARD.

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. Communicators, how do you help set expectations for your efforts? CRISIS LEADERSHIP NETWORK.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each CRISIS LEADERSHIP BOARD.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Good morning, communicators: After Quaker Oats announced it would retire Aunt Jemima because of the brand’s association with slavery and racial inequality, other brands are also taking a close look at their mascots and images. Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. Other employees are taking unpaid leave.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? Why it’s important: The pandemic has sped up what is an already fast 24-7 news cycle, which doesn’t leave communicators much time to make decisions and respond. CRISIS LEADERSHIP BOARD.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Hello, communicators: Kraft Heinz Canada is offering Canadian consumers a respite from quarantine boredom with a contest to win one of 57 of its Heinz Ketchup puzzles : View this post on Instagram. The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. Here are today’s top stories: Uber lays off 3,700 employees. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. CRISIS LEADERSHIP BOARD.

Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach

PR Daily

Hello, communicators: . Our employees, first and foremost, deserve that. Richards also issued an apology video to the Moody College of Communication at the University of Texas, “whose Stan Richards School of Advertising and Public Relations is named for him,” AdAge reported.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. No matter your response in the early days of Black Lives Matter protests, you would do well to talk with your employees and find ways that you can improve your efforts in all three pillars, whether through eliminating offensive words and processes, or increasing opportunities and hiring new team members.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. CRISIS LEADERSHIP BOARD.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Good morning, communicators: Ohio Department of Health relied on the power of visuals in a recent video titled, “ Space Makes Us Safer” : Social distancing works. Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. CRISIS LEADERSHIP BOARD.

How the pandemic has revealed a need for new comms skills

PR Daily

COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption? You need to write.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Hello, communicators: Matt Barrie, a host on ESPN’s “SportsCenter,” recently tweeted a moment of irony with reporter Dianna Russini: I was asking @diannaESPN about potential communication issues during tomorrow nights #NFLDraft , then this happened. 1 channel to reach employees is email.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? For a bigger impact, invite your customers and employees to join you.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Transparent communications is crucial as you move forward.

Is your company prepared to talk about hate speech?

PR Daily

Here are some tips for addressing social media, racial justice, employee conduct and more. Google offers this definition: “abusive or threatening speech or writing that expresses prejudice against a particular group, especially on the basis of race, religion, or sexual orientation.”

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Hello, communicators: . Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”.

Take our survey: The State of Communication Summer 2020

PR Daily

Tell us how your job as a communicator has changed, including what’s working for you in this short survey. We all know our lives have been disrupted for myriad reasons—and continue to be—which affects your job as a communicator. What do your employees want to hear about the most in this time of rapid change and uncertainty? We are conducting a short survey, “ The State of Communication Summer 2020 ,” to get those answers.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. That’s another big reason employees stay (or leave) organizations.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Hello, communicators: The Atlantic’s Kate Cray and Katie Martin published a “Corporate Buzzword Battle,” pitting jargon terms against one another in a March Madness-style bracket: Corporate lingo is like ASMR, “but instead of giving you those relaxing tingles, it just makes your skin crawl and puts a chill down your spine,” one reader wrote. Others disagreed, and piled buzzword on top of buzzword to call their efficient communication into question. CRISIS LEADERSHIP BOARD.

How communicators can push for change on racial inequality

PR Daily

Communicators may not be the most visible members of an organization, but deft hands can elicit extraordinary change. In the wake of George Floyd’s death, and a renewed conversation around race and equality in American society, communicators must push their organizations for accountability and transparent action. These are very different times,” says Danielle Veira, director of communications and engagement at A Better Chicago and executive director for ColorComm’s Chicago chapter.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Walmart, Walgreens and CVS unlock ‘multicultural’ products, Lufthansa to lay off 22,000 employees, and companies honor ‘Juneteenth’

PR Daily

Also: Sephora commits 15% of its shelf space to black-owned products and brands, Wizards of the Coast removes racist cards, 76% of employees consider racism a workplace issue, and more. Hello, communicators: Sephora has joined the “15% Pledge” and promised to dedicate 15% of its shelf space to black-owned companies and brands: We’re joining @15percentpledge and @aurorajames. Though 76% of employees surveyed said racism and discrimination is an issue in workplaces across the U.S.,

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? The world is full of communications around COVID-19, the official name for the novel strain of coronavirus that has been labeled a “pandemic.”. With all the science, medical research and public health expertise surrounding the issue, it’s easy for a strong communications message to be lost in facts, data and jargon.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. We counsel clients to complement empathetic, transparent and informative communications with tangible experiences and context to help audiences understand what the organization is made of—its character and values. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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Macy’s Thanksgiving Day parade goes virtual, Facebook launches climate change hub and Lego promises to eliminate plastic packaging

PR Daily

Hello, communicators: New York Governor Andrew Cuomo tweeted a video PSA from actor and “certified young person” Paul Rudd touting masks: Certified young person Paul Rudd wants you to wear a mask. CRISIS LEADERSHIP NETWORK.