Remove Crisis Communications Remove Employee Remove Journalism Remove Storytelling

Why and how companies are turning to brand journalism

PR Daily

As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. It’s storytelling.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

Survey 151
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

PR Daily

Lanita Goins shares a trove of insights on how ERGs can help shape more authentic corporate storytelling. Every organization is a storytelling mine. FREE GUIDE: The State of Corporation Communications 2021 ]. You must have a journalism mindset.

Groups 110

How to use brand journalism to engage your community

PR Daily

Along the way, we stopped at schools, monuments and veterans’ homes—and when we arrived in Virginia, PenFed employees and our community were waiting to join us to lay wreaths in Arlington National Cemetery. Showcase employees.

Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling

PR Daily

A key tenet of crisis communications: Get ahead of the story. They’re informing employees, customers, their industries and the broader communities they serve. And yes, brand journalism is filling the gaps for overextended news outlets. It’s crucial to do so in a crisis.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Good morning, communicators: Google is offering notices on its Maps app to help users avoid crowding and maintain social distance. Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets.

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Do your employees regularly volunteer at the local food bank? RELATED: Join us for our Clubhouse for Communicators Webinar ]. Employee profiles.

Crisis 140

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

Hello, communicators: Another cast of characters has reunited virtually—and for a good cause. In line with our longstanding value of treating our people well, we will now begin an extensive programme of communication with colleagues. CRISIS LEADERSHIP BOARD.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Hello, communicators: . The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. CRISIS LEADERSHIP NETWORK. CVS is hiring 15,000 employees to respond to COVID-19.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. recently published a report revealing that diverse employees are struggling the most throughout COVID-19.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. That’s another big reason employees stay (or leave) organizations.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Hello, communicators: Katie Kern, partner at Media Frenzy Global, and Lee Deas, founder of Obviouslee, have founded a new cause called Agencies Act in Solidarity. As you continue to grapple with the COVID-19 crisis, make purpose initiatives and communications a focus as well.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.

5 tips for video storytelling after natural disasters

PR Daily

Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. What were Con Edison utility communicators, however, doing in Puerto Rico in the wake of Hurricane Maria in 2017? In a Ragan Training session, “ Use video to tell powerful stories about your brand ,” Alfonso Quiroz and Sidney Alvarez of Con Edison discuss brand journalism lessons they learned as they sought to highlight their colleagues’ contributions.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station.

The New Yorker fires Jeffrey Toobin, UPS makes uniform policy more inclusive, and NFL’s Houston Texans fires female PR head

PR Daily

Hello, communicators: The National Football League’s Houston Texans are receiving blowback after firing the team’s vice president of communications, Amy Palcic. Prepare your strategies now for addressing and avoiding crises like this with employee training and updated policies.

Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

In her previous role as executive vice president of communications for Scholastic, she was brought in to run a centennial celebration to mark the company’s founding. Three months into her new role, the COVID-19 crisis disrupted so much of what was previously guaranteed in American life. “I

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? For a bigger impact, invite your customers and employees to join you.

Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors

PR Daily

It’s another reminder to help stop the spread of misinformation and assist your audiences in becoming savvy consumers of news, along with your crisis response messages. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Google 100

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more. CRISIS LEADERSHIP BOARD.

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

Hello, communicators: Amazon announced its Prime Day event, which will take place on Oct. Don’t focus on flowery language when responding to a crisis. CRISIS LEADERSHIP NETWORK.

SMB 91

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Hello, communicators: Merriam-Webster has announced “pandemic” as its word of the year: It's the story of the year and now the word of the year. 'Pandemic' CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS. Also: U.K.

Retail 128

How to manage your COVID-19 response

PR Daily

Top leaders share best practices for communicating through the ups and downs. As businesses close down and governments urge citizens to stay home, communicators in all sectors are being tasked with a crucial role. Deborah Hileman, president for the Institute of Crisis Management.

How To 154

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. Communicators who want to talk about the economy must help break down the numbers, and that starts by looking at where job growth has come from in recent years. Instagram hopes users will opt in to receive a specialized service, but the test case might be instructive for communicators.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

Hotels 130

How brands should respond to the BLM movement

PR Daily

Five business communications experts, whose work includes advising companies in situations like this, offer some advice in their own words for how to navigate this rocky terrain. Dustin York, director of undergraduate and graduate communication at Maryville University.

Brand 138

AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathway Pacific cuts 8,500 jobs

PR Daily

Hello, communicators: . Why it’s important: As more consumers turn to streaming content and video games, savvy communicators can take advantage of engagement opportunities by following the congresswoman’s lead. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. CRISIS DAILY NEWSLETTER.

When reporting your organization’s anti-racism efforts, make them ‘skimmable’

PR Daily

Instead, the organization’s strategy is a cross-departmental effort that asks employees to actively engage, as well as using its position and influence to amplify voices in the Black community. Doing so will increase understanding as well as engagement, both from employees and your community.

How a college?s spirit?and spirituality?came forth amid the pandemic

PR Daily

At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large. Our solution was to develop “ COVID-19: Wheaton Responds ,” a content hub focused on COVID-19 storytelling.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

In this case, we are dedicated to providing the best care possible for this patient and continuing to protect the health of our employees who care for them. Health care communicators can follow the messaging examples above to focus on setting the record straight and calming people’s minds.

Travel 156

Twitter apologizes for misusing data, Dick’s Sporting Goods mulls ditching all guns, and why employers must support mental health

PR Daily

Also: Many consumers think social media has too much sway on news, WeWork to lay off 500 employees, insights on ‘snackable’ content from Amazon, and more. Roughly 50% of millennials and 75% of Gen Z employees have left jobs due to mental health reasons, and 86% of the survey’s respondents say organizations’ cultures should support mental health. Related reading: Novartis’ crisis response missteps, Target’s one-stop-shopping formula, and Twitter’s private message filter.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

Hello, communicators: . However, communicators should look out for the ways individual airlines announce the change as well as implement it. CRISIS LEADERSHIP NETWORK.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

Hello, communicators: Higher education social media manager Amber recently tweeted a humorous Bingo card to which community managers can relate: Social Media Manager Bingo: Round Two. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Are you listening to podcasts, communications pros?

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. Here are today’s top stories: Government to Google: Let employees speak out. The National Labor Relations Board has ordered Google to reassure employees that they are allowed to share political opinions and speak out about workplace issues, according to a report in The Wall Street Journal. WeWork loses communications chief before IPO. When should you turn to your CEO in a crisis?

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. When a Panera Bread employee shot to internet fame for a video that showed frozen macaroni servings being warmed in a hot water bath, her boss took action. The company sent out spokeswoman Jessica Hesselschwerdt to explain its food preparation practices—and it cut ties with the employee.

Crisis 129