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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. Many financial crises, such as incorrect reporting of financial results, stem from failures of intent.

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Is Your Brand Messaging Recession-Ready?

Shift Communications

By Amanda Munroe, SVP, Technology Practice. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work. But we’re planning for a change in the narrative.

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Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year

PRSay

For PR professionals, the job market “is going to be rough” in the second quarter of this year, said panelist Jessamyn Katz , president of the San Francisco office of Heyman Associates, a communications and marketing recruiter. There will be a huge pent-up demand for communications after companies start hiring again,” Katz said.

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Reputation Risk Insurance: Exercise Your Protection

Reputation Us

The proliferation of data, technology and automation has transformed the composition of companies’ assets. Employee abuse. A reputational crisis can happen to any business of any size. It’s happened enough that the insurance industry now offers Reputation Risk Insurance to protect companies against financial loss.

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Public Relations Objectives

Doctor Spin

Continue reading In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. But within public relations, we understand how to engage in two-way communication. Source: International Journal of Business Communication 9 Mishra, K.,

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6 Guidelines for Social Media Tragedy Response

Shift Communications

If an incident occurs in our hometown, obviously be sure our employees, loved ones, etc. Once we’ve established there’s no threat or harm to our immediate community, we can consider more mundane issues. Once we’ve established there’s no threat or harm to our immediate community, we can consider more mundane issues.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.