COVID 19 and Crisis Communications

Solo PR Pro

All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things.

Addressing media inquiries when an employee has coronavirus

PR Daily

Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from health and government officials. Messaging should demonstrate compassion for hardships that clients and employees are facing.

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Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. When a crisis occurs, it’s generally because of two very broad reasons: something we’ve said, or something we’ve done. What constitutes a crisis in each branch of trust, in each of the cores?

What’s working for financial comms during COVID-19

PR Daily

This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties. Among them are messages from investment firms and financial advisors seeking to assure recipients that things are under control.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Don’t treat your employees as commodities.

How to engage employees with empathy around COVID-19

PR Daily

Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Many have stepped up with liberal PTO policies, limited work hours, teleworking flexibility and employee relief funds. This crisis has flipped millions of lives upside down.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company said findings from an internal investigation, which revealed some employees had fabricated numbers, wasn’t ‘quantitatively material’ to its finances. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ]. Crisis Communications Kraft Heinz

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? CRISIS LEADERSHIP BOARD.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Doing right by your employees.

How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

Walmart KOs violent-video displays but keeps guns, Uber spins bad financials, and blackface at Belgium’s Africa Museum draws ire

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. billion during this year’s second quarter—which, besides Kraft Heinz, General Electric and Newell Brands—is more than the remaining S&P 500 companies lost within their entire 2018 financial year reporting.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. holiday for the companies’ employees in the middle of their shift, without allowing them paid time off.

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5 health barriers working women face—and how to break them

PR Daily

Communicators, ensure that women won’t wait as long to rid the workplace of unfair health barriers. Businesses must do their part to remedy the wellness crisis for working women. Female employees who strive for a higher purpose at work seek ways to unite or encourage their colleagues.

How to lead clients beyond COVID-19 without denying its impact

PR Daily

Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future. Now as we begin our “new now,” PR pros are charged with the challenge of advising clients on what their forward-focused communications should look like.

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Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. Business Insider reported : “While we have no information indicating any exposure to Nike employees, out of an abundance of caution, we are conducting a deep cleaning of campus,” a Nike spokesperson told KGW , the Portland, Oregon, NBC-affiliated station.

How brands should respond to the BLM movement

PR Daily

Five business communications experts, whose work includes advising companies in situations like this, offer some advice in their own words for how to navigate this rocky terrain. Dustin York, director of undergraduate and graduate communication at Maryville University.

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How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

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Crucial workplace wellness trends

PR Daily

If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead. Employee engagement had a good run as the gold-standard for gauging business health and productivity.

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8 rules for better communications during COVID-19

PR Daily

I’ve been around long enough to have experienced previous upheavals like Y2K, 9/11, the “Dot Com” bubble and the 2008 global financial crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Edelman report: How stances on race are impacting trust

PR Daily

According to the latest refresh of Edelman’s industry leading work around trust, consumers have never followed brand statements this closely—and missteps have a financial cost. COVID-19 Crisis Communications Employee Engagement Executive Communication Leadership Communications Storytelling

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What PR pros are sharing with stakeholders during COVID-19

PR Daily

How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful. How are communications strategies shifting in response to the COVID-19 crisis? “We

Uber highlights safety precautions, Condé Nast lays off 100 employees, and 44% of people talk about COVID-19 ‘most or all of the time’

PR Daily

The effort is a unique way to highlight a product that has seen declining sales during COVID-19 in a way that’s relevant to the current crisis and appropriately humorous. You don’t have to create a new product to provide comfort during the crisis. CRISIS LEADERSHIP BOARD.

How communicators can infuse empathy into layoff or furlough announcements

PR Daily

Employees typically keep benefits while on furlough and hope to return to work when normalcy returns. FREE REPORT: COVID-19's Impact on Communications ]. The CEO typically informs employees of layoffs with guidance from HR departments. Furloughed employees.

Google ordered to let employees speak out, how PR pros feel about the future of influencer marketing, and WeWork loses comms chief before IPO

PR Daily

Communicators have a role to play in making the workplace better for everyone. Here are today’s top stories: Government to Google: Let employees speak out. Why you should care: How employees talk to each other and the outside world is a crucial piece of your organization’s reputation.

How tech companies can—and should—improve D&I efforts

PR Daily

Make no mistake, just like other businesses, Big Tech has stepped up with financial pledges to antiracist causes and statements of commitment to racial justice. Dorothy Crenshaw is CEO of Crenshaw Communications.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

Creating an internal task force around return to the workplace

PR Daily

A look at how communicators are navigating this complex issue. As organizations plan, communications must have a seat at the table, says Christy Ingle, vice president of corporate communications at CBRE , an international real estate and investment firm.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Each new day, a new crisis. UK-based IT company Computers in the City recently created an infographic outlining the benefits and risks of remote workforces, as employees across organizations continue to adjust to the “new normal.”. CRISIS LEADERSHIP BOARD.

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

It’s a good example of appropriate marketing during the crisis: Focus on your audience and their needs, and marry your marketing message with a CSR effort. When a global human crisis happens, it is up to everyone to work together to help support the community. CRISIS DAILY NEWSLETTER.

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How communicators can change their organization’s objectives

PR Daily

However, it’s just a footnote in the decades-long battle communicators have been fighting to address the complexity of the American economy. Your main constituencies are your employees, your customers and your products.”. The communicator’s role.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Hello, communicators: In an open letter titled, “ This is our time to lead ,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19.

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How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. I never thought coordinating communication with the Indian government would be at the top of our daily agenda—but so it was for several days in late March.

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. s recommendation for change communication.

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

Also: Facebook launches gaming app early, why Disney turned to employee furloughs, remembering Prince, join our Twitter #RaganChat, and more. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish.

Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign

PR Daily

Hello, communicators: Ahead of its 100 th birtrhday, Land O’Lakes removed the “butter maiden” from its packaging—an image that Eater described as “a non-specific American Indian woman with a feather in her hair, kneeling and presenting the consumer with a container of butter.”.

9 tips to protect your reputation during COVID-19

PR Daily

What can businesses and communicators due to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis. A slew of negative reviews questioning your operations and handling of this crisis may threaten your online reputation.

Offense or defense in the current crisis? Both, advises Stagwell’s Ray Day

PR Daily

The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic. As the chief communications officer at Ford during the 2008 financial crisis and a leader on the frontline during the Sept.

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