This summary is provided by the IPR Organizational Communication Research Center
Dr. Hilke Steenkamp and Dr. Ganga Dhanesh examined strategies used by organizations to maintain relationships with employees in remote or hybrid workplaces during the COVID-19 pandemic.
The researchers conducted 13 in-person or online in-depth interviews March – May 2022 with communications and human resources leaders from 10 companies featured in “best employer” lists in 2021 and 2022.
Organizations used the following strategies to build relationships with employees in a remote or hybrid workplace:
1.) Organizations made organizational decision-making accessible for employees.
2.) Employers used assurance to legitimize employees’ concerns.
— Assurance was given to employees through communicative actions to show that they and their concerns are legitimate.
3.) Positivity was used in communication to make employee-organization relationships more enjoyable.
4.) Openness was used to ensure open and honest communication with employees.
5.) Several strategies centered on employee care were also used during the pandemic. These included:
— Empathy: Demonstrating the organization’s concern for employees and respecting their feelings.
— Purpose: Communicating organizational purpose clearly and creating a sense of shared purpose with employees.
— Diversity climate: Fostering an inclusive workplace and empowering employees to choose their preferred modes of working.
Implications for Practice
Organizations operating in remote/hybrid work contexts should engage in organizational listening and two-way communication with employees who are navigating uncertain and challenging environments. Organizations should also monitor communication frequency with employees. Employees’ voices and concerns can be collected via innovative virtual platforms and diverse communication channels and sources.
Furthermore, organizations should try to understand employees’ emotional and psychological states and meet employees’ needs. Finally, organizations can involve both HR and communication professionals to create and communicate wellness programs to address employees’ concerns.
Find the original research here.
