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Three Steps to Successful Crisis Communication

Melissa Agnes

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Doing right by your employees.

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

It’s another reminder to be cautious and ready to respond (or go silent) in an unforeseen crisis. Amazon employees speak out on climate change. The blog post was published through Amazon’s advocacy group, Amazon Employees for Climate Justice.

Follow these 8 steps to prepare for a crisis

PR Daily

Preserving your reputation is vital. Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Communicate the vision.

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Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

Good morning PR pros: Employees are making headlines around the world as young people are walking off the job to protest climate change. Other major companies are promising change, but employees say the changes don’t go far enough. Study: Employees want more employer-offered retraining.

Twitter mourns Mr. Peanut, Coca-Cola won’t give up plastic, and Hallmark Channel chief steps down

PR Daily

Also: Microsoft data breach exposes 250 million customer support records, Apple remains Fortune’s most-admired company, podcasting pitfalls to avoid, and more. The organizations were chosen based on several elements that boost both their reputations and bottom lines.

The Public Apology: Make the Most Out of “I’m Sorry”

Media Bullseye

PR professionals who work for brands or celebrities have the task of maintaining the reputation of popular people or companies that exist under the scrutiny of the public eye. I want to apologize for violating the trust our customers have invested in Wells Fargo.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. In the wake of so many controversies, its communications has been slow and reactive.

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Businesses Should Fight Back Against Online Attacks

David PR Group

Social media and online reviews bring an incredible new level of accountability to the customer service equation. They let her know that they weren’t going to be bullied and that her treatment of not only Delta employees, but the airline’s other customers, was inappropriate.

United Airlines: When Common Practices Goes Bad

Return on Reputation

This situation seemed to flip the script, where the bad behavior came from the employee , not the passenger. Any airline faces this risk, and is only as good as the judgement of a single employee in a single moment.

The 20 Responsibilities of PR and What They Entail


Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. .

British Airways botches an external email, Southwest gate crew scores goodwill, and Target gains a Disney presence

PR Daily

Also: How social media teams can help their PR counterparts, YouTube and Apple Music offer curated playlists, and AT&T scrambles as 20,000 employees strike. The Southeast contract covers fewer than 8 percent of our employees.

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

Knowing how to align your legal strategy and crisis response can be a tough problem for communicators facing public recrimination. or “How can we use the concept of privilege to protect our reputation?”. What do you see as the biggest trend driving the future of communications?

7 Aretha Franklin quotations to inspire PR pros

PR Daily

Here are seven quotations that can inspire communicators, as well: 1. Franklin’s words are applicable to all facets of life, including communications efforts. Employees often are the largest sources of interesting stories about your brand.

Defuse a crisis in 9 steps

PR Daily

If you lose reputation, I will be ruthless.". Today, reputation management is only as good as an organization''s search results. If your operations are solid, you have a responsive customer service team, and you run things ethically, the rest will sort itself out.

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5 ways brand managers can avoid a social media crisis

PR Daily

However, brand managers can navigate the sometimes-rocky seas of online interaction and avoid social media crises of their own by following these suggestions: [ RELATED: Make sure your company''s crisis plan is all it can be by joining our crisis communications webcast. ].

20 key responsibilities for today’s PR pro

PR Daily

Job descriptions generally distill responsibilities and expectations, but PR and communications roles are often difficult to pin down. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication and the like.

What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. An employee comes into the frame and the male passenger says, “You do that to me and I'll knock you flat.” The captain pulls the employee away.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” ” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

4 tips to prepare for and mitigate a crisis

PR Daily

These days, every company is on the brink of a crisis. It could come in the form of a manufacturing mistake, security breach, contaminated food item, rogue employee or—as we’ve seen in the news more frequently in recent months—an executive-level misdeed.

What Is Public Relations (PR)?

Doctor Spin

To add to this already long list, I’ve created a definition which I think work well today: PR (public relations) = strategic communication via owned and earned channels to establish and maintain beneficial relationships with influencers and publics. What is public relations (PR)?