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The GPT-3 marketing and public relations practitioner

Wadds Inc.

It’s a huge amount of data that includes books, websites, and Wikipedia. Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. The first paragraph was factual and recognisable based on my Wikipedia entry.

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12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

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3 Lessons From the A-Team in Crisis Communication Planning

Cision

Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). Images: Wikipedia , Terry Robinson (Creative Commons). While your own crises will vary, set the plot beforehand. Adapt them, just as the A Team does, to the situation.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Make Friends with Eminent Dead —This mental model advocates learning from the past, particularly from significant historical figures and their writings.

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In praise of publicity – a woman's history

PR Conversations

Indeed, apart from Doris Fleischman , I am unaware of any female voices writing about early experiences of the practice in the US; and Fleischman’s contribution inevitably is linked to her husband Edward Bernays. In contrast, she writes “the publicist is more selective” and concerned with creating “a definite impression in the public mind”.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place!