Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub, 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. But what exactly are the advantages of leveraging influencer partnerships?

Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.

Increased Reach and Exposure

Influencers have loyal and highly engaged audiences, which can enable brands to reach a wider demographic and gain exposure to new potential customers. By partnering with influencers who align with your brands niche, you can tap into their follower base and create opportunities for brand discovery among new demographics.

Authenticity and Credibility

Influencers are often seen as trusted sources of information by their followers. When they endorse or promote a product or service, their audience is more likely to perceive it as genuine and trustworthy compared to traditional advertising formats. Influencers are also skilled storytellers who know how to connect with their audience on a personal level. By collaborating with influencers, you can tap into their connection with their audience and help showcase your brand in an authentic and compelling way.

Targeted Marketing

All influencers have a niche – whether that be food, fashion or travel, which means they often have a like-minded following with very specific interests and demographics. By carefully selecting influencers who are positioned within your brands industry, you can ensure your message is reaching a relevant, highly engaged audience, which increases the chances of engagement and conversions.

User-generated content

Influencers are skilled content creators, which brands can leverage to their advantage to create compelling, creative and engaging content on their behalf. By partnering with influencers, brands can tap into their ideas and creativity to generate a constant stream of high-quality content which aligns with a brands key messages, and responds to emerging social media trends.

Improved SEO and Online Presence

Influencer collaborations often lead to increased online mentions and backlinks to your brand’s website. This can positively enhance your brand’s SEO and improve both your website, and brand’s visibility. User-generated content can also elevate your brand’s online presence, as it is often shared across multiple social media platforms, thereby reaching new audiences and driving traffic to your website.

Conversions

Influencers recommendations are widely known to have significant influence over consumer’s purchasing decisions. This is since an influencer endorsing a product or service carries far more weight than traditional brand advertising. In fact, not only do 49% of consumers depend on influencer recommendations, 40% have admitted to purchasing something after seeing it on a social media platform.

Overall, harnessing the power of influencer partnerships can provide a host of benefits for brands. When integrating influencer collaborations into your PR strategy, it’s important to conduct thorough research and identify the right influencers to partner with. By selecting a variety of credible influencers to work with to promote your brand’s products or service, you can amplify your brand’s messages, increase engagement, reach a wider demographic and drive meaningful results.

At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. Get in contact today to find out how we could help you.

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  3. How to Build a Strong Brand through Public Relations