Remove Creativity Remove Public Affairs Remove Storytelling Remove Writing

How to measure the impact of communications during COVID-19

PR Daily

Tamra Johnson, Assistant Vice President of Public Affairs for American Property Casualty Insurance Association. In their opening keynote Jennifer Rankin-Byrne, vice president of corporate communications for PBS, and Tamra Johnson, assistant vice president of public affairs for American Property Casualty Insurance Association, will share just how they are measuring their current messages.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

From repurposing Thanksgiving leftovers to building homes from scratch, from addressing children’s health issues to celebrating older people’s enduring vitality, communicators stretched their creative muscles to develop memorable brand experiences for their respective audiences. Also, Schmidt Public Affairs won in two categories, Marketing Campaign and Public Affairs Campaign.

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How small nudges can change the world

PR Daily

For communicators—especially those working in issue advocacy and public affairs—this has meaningful implications. It’s important to remember that creative strategies are only half the battle. Branding External Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications Writing & EditingMany communicators are hoping to make a difference in their community, whether through education or persuasion.

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Jennifer Rankin Byrne, vice president of corporate communications for PBS, shared her takeaways on crisis and reputation management during Ragan’s Speechwriting and Public Affairs Virtual Conference on March 26. The BBC reported : “At the heart of our company, there has always been a spirit of togetherness that inspires our creativity, our confidence and most importantly our support for one another.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

The software company recently announced that it left millions of Creative Cloud subscribers’ information unsecured for roughly a week, potentially exposing their emails, member IDs and other information. Public affairs expert Chris Floore said he thrives on deadlines, but jargon is terrifying enough to thin his hair—a sentiment to which 21% of you can relate: I thrive on deadlines, but jargon makes me pull my hair out.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

for our Speechwriting & Public Affairs Conference ]. We’re proud of our commitment to help ensure that TikTok is a fun, inclusive, and safe community for all who have a desire to express their creative side. This policy change has nothing to do with sharing confidential company information; this change was made to explicitly forbid employees from speaking out about publicly available information, such as Amazon's partnerships with fossil fuel companies… 5/.

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market.

13 Fortunate Truths about PR

PR Matters

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

To succeed as a PR pro , it’s vital to have a passion for writing and communication in general―as well as a commitment to excel in both [ Tweet Quote ]. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. It means applying effort and creativity that is consistent and ongoing.

3 reasons to target potential clients at a Ragan event

PR Daily

Sponsors meet directors, VPs and managers of corporate communications, public affairs, HR communications, digital marketing, employee communications, public relations, marketing, social media and many other fields. Ragan gets creative to get people connected. Social Media & Storytelling Summit at Facebook. PR Writing Conference.

Behind the Headlines With Dan Gregory

Cision

Storytelling, while central to PR strategies, is a delicate process. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. For every book you read about public relations, read three more about completely unrelated topics.

Time for a Career Change

Doctor Spin

I believe that most businesses will communicate with their publics on a regular basis using video within 2-3 years from now. It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. Don’t get me wrong, I love publicity, but surprisingly few were talking about building direct online relationships in the PR industry. Change is the only constant.

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It’s Time for a Career Change

Doctor Spin

I believe that most businesses will communicate with their publics on a regular basis using video within 2-3 years from now. It requires an aptitude for corporate visual storytelling paired with lean production processes and social media distribution skills. Don’t get me wrong, I love publicity, but surprisingly few were talking about building direct online relationships in the PR industry.

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Hyundai's 'Message to Space' video: masterpiece or brilliant illusion?

PR Daily

AdAge chose "Message to Space" for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that, of course, was shot before the events depicted in Hyundai's spot. "If It's just great storytelling.".

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PRoust Questionnaire: Kim Blanchette

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Excellent communication is key to our profession, and good writers always attract my attention, as well as help me strive to improve my own writing.

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. NASA said they advised Hyundai about public domain footage shot inside the International Space Station, as well as footage of Earth as seen from the station, footage that - of course - was shot prior to the events depicting in Hyundai’s spot. “If You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”.

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