The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Social Media Agency Measurement 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. Analytics is now at 62% and SEO at 41%. The Challenge.

Industry 100

Industry Social Media Agency Measurement 100

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

SEO 181

SEO Case Study Video Film 181

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. PR has a reputation of being beastly to measure. Tom Fishburne (@tomfishburne) August 5, 2018.

Measurement 49

Measurement Social Media Agency Analytics 49

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest Social Media 52

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Social Media Content Marketing Media 214

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. Could just one metric measure PR? What do you guys think?

Publicity 136

Publicity Tools SEO Measurement 136

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

Tools 76

Tools How To Publicity Social Media 76

Beyond PR

JULY 27, 2016

PR can even boost your SEO. Pay attention to these 12 things when writing a press release for your demand gen content. Audience: You’re not writing a content press release for journalists. Write directly to them and focus on what they care about. Write directly to them and focus on what they care about.

Writing 40

Writing Content Marketing Social Media SEO 40

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Media Relations 135

Media Relations Media Study B2B 135

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. Marketing turns to creative to stand out from the clutter .

Marketing 183

Marketing Social Media Media Content Marketing 183

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?”

Measurement 99

Measurement Publicity Social Media Twitter 99

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Marketing YouTube 153

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e.,

Measurement 78

Measurement Publicity Social Media Media 78

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 59

Measurement Social Media Media Twitter 59

Waxing UnLyrical

NOVEMBER 21, 2010

You don’t have to be Einstein to start measuring smartly. There are no absolutes when it comes to measurement, as Don points out… only – and, perhaps most importantly – context. by Daniel Sitkin at Metrica’s Measurement Matters. Why: Measuring the channels is not important. Who owns the news?

Measurement 47

Measurement Social Media Analytics Communications 47

PR 20/20

JANUARY 29, 2019

We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. A lot of people suck at content strategy. Don't worry: We're only human.

Strategy 51

Strategy Tools SEO Brand 51

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 107

Blogging B2B Survey Social Media 107

Waxing UnLyrical

JULY 26, 2018

But choosing the correct topic to write about is actually one of the hardest parts of content marketing. Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. You didn’t know how to measure success. YOU don’t do anything.

How To 62

How To Content Marketing SEO Strategy 62

Waxing UnLyrical

NOVEMBER 15, 2010

The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. A word to the wise In my experience, communication pros these days are, more often than not, wise to SEO in general.

Google 108

Google SEO Social Media Twitter 108

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Clients want blended, agile, creative solutions to their challenges. Write a business plan and go for it. Adam Driver. What’s your proposition?

Agency 161

Agency Meeting Crisis Brand 161

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Image: 10ch ( Creative Commons ). Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. Measuring for success. Consider factors such as ‘character’ (i.e.

Content Marketing 62

Content Marketing Marketing Social Media Media 62

ISEBOX

NOVEMBER 18, 2016

Write for the Platform. Include an image that has the title of the release, so that you can use your space on the actual post for writing something interesting that will convince the reader to click through for more. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Social Media Twitter 70

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This will force you to get creative with the sorts of terms you think your coverage will fall under. Measuring success. Now, it’s time to see the ‘value’ of these links from an SEO perspective.

Digital PR 161

Digital PR Tools Pitching Publicity 161

PeakMetrics Insights

MARCH 13, 2019

Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. Write or Die. Google Trends. Connect and Engage. PushEngage.

Nonprofit 40

Nonprofit Tools Strategy Agency 40

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Mark as read Approve comment Nice write-up Erica! Regardless, thanks for visiting!

Google 98

Google SEO Twitter Facebook 98

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Social Media 103

Social Media Media Publicity Ethics 103

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. I'm writing a blog post on how the best communicators "go deep" and get stuff done. She is a social media, SEO, Internet marketing and blogging consultant. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Social Media 114

Social Media Writing SEO Blogging 114

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Social Media 76

Social Media Case Study Travel Creativity 76

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 82

Blogging Writing Twitter Facebook 82

Waxing UnLyrical

DECEMBER 19, 2010

Why: great ideas that might spur your creative juices, even if you don’t have an e-newsletter… or get you started thinking about one. Why: PR pros are trying to learn more and more about SEO and using keywords smartly. Image: Peter Roome via Flickr, Creative Commons Thanks so much for stopping by WUL!

Social Media 41

Social Media SEO Blogging Measurement 41

Waxing UnLyrical

DECEMBER 24, 2010

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

Publicity 82

Publicity Social Media Twitter Communications 82

Waxing UnLyrical

NOVEMBER 27, 2010

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 64

Social Media Measurement Communications Media 64

Waxing UnLyrical

NOVEMBER 6, 2010

Image: Louise Docker via Flickr , Creative Commons Thanks so much for stopping by WUL! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? So much to do So much to know To live, to love, to hurt, to grow. So much to do So much to gain To touch, to hold, come sun or rain.

Social Media 61

Social Media Twitter Measurement Communications 61

Waxing UnLyrical

OCTOBER 16, 2010

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? durgapuja [.] Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 55

Social Media Measurement Communications Tourism 55

Waxing UnLyrical

OCTOBER 23, 2010

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? October 23rd, 2010 Tweet I can still remember my first tweet. How unbelievably ridiculous. Or pathetic.

Social Media 62

Social Media Twitter Media Communications 62