Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 97

Interviews Publicity Technology Social Media 97

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. Social Media (75%). Media Relations (55%). If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”.

Industry 100

Industry Measurement SEO Corporate 100

Stephen Waddington

JUNE 9, 2017

Public relations practice is shifting from media relations to influencer relations, owned media, community management and social business. Media relations – media relations is declining as an area of public relations practice, although it remains a core activity with half of respondents ranking it as important.

Publicity 111

Publicity Survey Measurement Community 111

Cision

APRIL 14, 2017

While PR has always been a challenging and evolving field, the media landscape today makes it necessary to stay agile and attentive. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 89

Agency Energy Crisis Management Industry 89

Burrelles Fresh Ideas

OCTOBER 24, 2023

Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.

Strategy 96

Strategy Ethics Social Media Data 96

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Audience: You’re not writing a content press release for journalists.

Writing 40

Writing SEO Web Content Marketing 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 188

Writing Communications Marketing B2B 188

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 88

Publicity Media Advertising Advertising 88

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Brands are consistently identifying the need to incorporate Hispanic public relations to cost-efficiently improve their communications reach and impact their sales.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Sword and the Script

DECEMBER 31, 2019

2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. The full report is freely available on SlideShare and has earned nearly 18,000 views at the time of this writing. 4) Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales.

Blogging 79

Blogging Publicity Marketing Survey 79

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. What’s your best tip for measuring PR? How has your strength in writing helped propel your career?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Waxing UnLyrical

MAY 15, 2018

According to respondents, 51% say media relations is getting harder to do in today’s environment while about 50% also say social media-related duties are becoming more difficult to do – especially in what is now being viewed as a more “pay-to-play” environment. “It Measurement is always tricky and always has been.

Survey 74

Survey Industry Communications Corporate 74

Ethical Voices

SEPTEMBER 18, 2023

If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective. They’d either write a review, they would share with their friends, and they talk about it. How do you measure the success of word of mouth?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

JANUARY 12, 2015

I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Everyone’s busy.

eBook 60

eBook Creativity Agency Exercises 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 10, 2011

Media relations: Yes, it is important for you as a communicator to be able to identify and connect with new media influencers, but the ability to build relationships with traditional media remains a vital PR skill. Funnily enough, they called this the “creative strategist.&#.

Ethics 75

Ethics Community Internal International 75

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. The intersection of media relations, social media, & content creation. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

JUNE 4, 2015

There’s too much competition and the parameters by which reporters are measured have changed drastically, too. Media relations alone doesn’t cut it. This is probably a no-brainer for anyone reading this but most firms saw the writing on the wall back in 2005-2006; media relations alone won’t keep the lights on.

Reputation 60

Reputation Groups Exercises Energy 60

Mindful Marketing

DECEMBER 17, 2015

Media relations no longer is the be all or end all but simply a part of game plan that includes owned media and shared media, and in some cases, paid media. I love that it keeps you on your toes and you need to move smartly, fast and creatively. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. Image: Marc Benton via Flickr, Creative Commons 3.

Publicity 90

Publicity How To Course Facebook 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. b) More pay-to-play opportunities to participate in national media relations opportunities. Marketing turns to creative to stand out from the clutter .

Marketing 185

Marketing Content Marketing Data Social Media 185

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. And I think also just from the clients, right? Bryan: Yeah. Bryan: I think there’s a couple of things.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. PR measurement. PR measurement.

B2B 113

B2B Marketing Survey Software 113

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team. .”

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. Many also look for over-the-top creativity or that unique “something.” ” Do prioritize. New competitions crop up often, so it pays to keep up-to-date.

B2B 168

B2B Video Exercises Infographics 168

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Media contacts – These are the journalists and bloggers who will write about your business. 5. Make a plan for communicating with the media. 11 Steps to Effectively Managing a PR Crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 2) 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. If you are going to invest in PR and media relations , then you want to get the most out of it. 6) Is Creativity a Skill or Talent? from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60