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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. In her book, Dani compares the beginning of the writing process to a jigsaw puzzle. The key is to find an outside reader that you trust with your writing.

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. By using digital storytelling, the Girl Up campaign is able to empower young people to become change agents while also arming them with the necessary tools to spread awareness of its causes. One great example of using emotional storytelling is Humans of New York (HONY).

Will robots automate writing?

PR Daily

This week, the army of robot writers gets a little closer, writing is like a fantasy game and Stephen King thinks you should write more. Researchers at Georgia Tech have developed a program called Scheherazade that reads, then writes choose-your-own-adventure fiction. If you're following the trend, you know that artificial intelligence has been used to write basic news briefs for a couple of years now. Does prolific writing equal bad writing?

How to Ace a Last-Minute Media Interview

Cision

There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview. With a last-minute interview, you don’t have time to do a full assessment of the media opportunity, outlet and reporter like you would in normal circumstances.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With many traditional PR practices becoming out-of-date or even obsolete, taking a closer look at how storytellers can effectively pitch and communicate their messages in the social media era is Michael Ehrlich, Director of adidas Public Relations, in our recent Q&A with him: Can you share more with us about your PR position at adidas and some of the areas you are involved in on the sports and entertainment side of the brand?

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Lyft offers free rides to job interviews and doctor appointments. The ride-hailing app recently launched its Jobs Access Program in more than 35 cities across the United States, partnering with nonprofits such as United Way and Goodwill to provide free or discounted rides to and from job interviews, training programs and job sites for the first three weeks of employment, to those in need “ making their way through the employment pipeline.”.

Fine Tuning the Story

Solo PR Pro

Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Rather than write from a high altitude with a big-picture view, dive down, down, down and tell the story from a specific and narrow angle. Interview them about the process of development, the victories, and the challenges. Did these examples start creative wheels turning for you? Living the Life creative storytelling creativity solo pr pro storytelling Writing

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. 1 content format, overtaking blogs, interviews, whitepapers and more: Image courtesy of Hubspot.

To increase your influence, cultivate your credibility

PR Daily

But I bet you wondered, “Who do I know who might take a look at this or have an informational interview with this person?” She identified exactly who she needed to know, and what questions she would ask in the interviews she conducted. Countless books have been written about building trust with others, and many of the tools to build trust have already been noted: say/do ratio, clear expectations, and creative disruption, to name a few.

Storytelling, Public Relations and Technology – Showing our Families the Ropes

The Hoffman Agency

Following the lead of other companies such as LinkedIn , we decided to host Bring Your Family to Work Day so each of our team members could bring one or two family members to our office in Vancouver, Washington, for a little taste of our world: storytelling, PR, technology … and a happy hour, of course. We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do.

Rethinking remote work, focus on digital channels, and balance hope with caution

PR Daily

Restaurant mogul and billionaire owner of the Houston Rockets Tilman Fertitta said in a TV interview that giving employees furloughs was doing them a service—poor phrasing at best. The average adult is 17 weeks away from returning to their normal routines, and 89% expect employers to be generous and creative in mitigating the impact on employees. Here’s a roundup of the week’s crisis communication news for communicators.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

The pandemic has forced many individuals and organizations to get creative as they stay at home. USA Today reported : The new Facebook reaction—an emoji hugging a heart—is intended as shorthand to show caring and solidarity when commenting on a status update, message, photo or video during the coronavirus crisis, Fidji Simo, head of the Facebook app, said in an interview.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

CNN reported : “I don’t think anybody knows, and certainly that’s not an unreasonable view to take,” Kelly told CNN in an interview Wednesday with Poppy Harlow. Dunkin’ franchise owners create contest to spur creative messages to customers. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest.

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

2: What about producing your own interview series live from volunteer events? With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Find that exec, work with them, and encourage them to tell their story for why they volunteer via LinkedIn Publishing (tip: You will probably have to ghost write the post for them).

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

We’ve continued to get more honest, more thoughtful, more creative. Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.

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London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

On Friday 12th June, #LFW will relaunch as a digital only platform, open to all & merging womenswear & menswear in light of the current environment, for designers to tell their stories through collections, creative collaborations, podcasts & videos. It will be accessible to all audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known for.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

The efforts show off the ways technology and creativity can come together to help people during the pandemic. s chief executive, Arnold Donald, issued a reassuring statement in a recent interview. Branding Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

American Express tailors perks during COVID-19, Burger King offers a Whopper to smart students, and Molson Coors delivers to delighted fan

PR Daily

Here are some tips on how to make your story work when you can’t be available for in-person interviews. Share with us what your social media plan looks like (and any creative solutions you've come up with) below and under #DailyScoop. Also: How COVID-19 is affecting e-commerce, how to pitch TV news, join our Twitter #RaganChat, and more. Good morning, communicators: Molson Coors made headlines after answering a 93-year-old fan’s stay-at-home request.

Health care communicatiors scramble to address COVID-19 case in California; Disney, Coca-Cola, JetBlue and more respond to outbreak; and Smithsonian releases 2.8M images

PR Daily

” The CDC has been sharing information about COVID-19 on Twitter as well as in interviews with broadcast reporters: What are five things you need to know about novel (new) #coronavirus ? million images that the Smithsonian uploaded were placed under a Creative Commons Zero license, meaning all are free to use and repurpose. Do you think organizations should embrace creative job titles or stick with traditional, less-flashy job descriptions?

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Brand opportunities on Netflix, Boeing may scrap the 737 Max, and Hallmark backtracks (twice) on LGBTQ ad

PR Daily

With the popularity of ad-free content, and with consumers’ growing ability to avoid content they don’t like, creators and brand managers must be more creative than ever to get their messages in front of audiences. Harvey Weinstein is trying to rehab his public image ahead of trial with a media campaign and a couple of interviews. In interviews, Weinstein called himself “the forgotten man” and touted his history of making movies with female directors.

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WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

The New York Times reported : … A white, male freelance creative director in New York with 28 years of experience reported a salary of $300,000. 10-11 in New York City for our Writing & Content Creation Conference ]. L Brands’ former chief marketing officer, Ed Razek, stepped down following a Vogue interview in which he said that transsexual models weren’t consumers’ “fantasy.”

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?”

Removing the Tension from the Budweiser Puppy Love Video (Literally)

Ishmael's Corner

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction. Now compare this to the original video storytelling in which it appears that the puppy will never see his best friend the horse again.

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5 essential roles every content marketing team needs

PR Daily

To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist. Content marketing is fueled by storytelling, and journalists typically are tremendous storytellers. Experienced journalists also tend to write with readers in mind. Additionally, journalists are comfortable interviewing sources. Data-driven storytelling is a megatrend that’s here to stay.

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. We reviewed the Lens from the standpoint of Black creative content, made by and for Black people, so did not adequately consider how it would look when used by non-Black members of our community. Aron also said in an interview with CNN that consumers “can be sure that I’ll be wearing a mask.”.

Making a Cover Letter Count

The Hoffman Agency

The former invite interviews, the latter the bin, yet both are born with the same ultimate ambition, namely, getting a job. If you were part of a new business process and saw the strategic and creative platforms being developed, then say so — and say you’d like to experience more.

McDonald’s takes hit on chief’s ouster, National Sandwich Day marketing messages, and Blizzard’s apology to fans

PR Daily

Why it matters: A “holiday” is an opportune time to stretch your humorous content skills (provided it fits with your brand voice) and find creative ways to take part in the conversation. In an interview with PCGamer , Brack said that when it comes to the company’s official broadcasts, rules apply: We want the official broadcasts, which are a small percentage of the overall content that gets created, to be about the games.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! To complete her awesome list of accomplishments, she was named 2013 Marketer of the Year honor (SoMe Awards) and ranked #3 on The Forbes 2014 World’s Top 40 Social Marketing Talent and is a published author with her most recent book The Power of Visual Storytelling. The Do’s and Don’ts of Visual Storytelling. The Visual Storytelling Do’s. No Creative?

How brand managers can show authenticity on COVID-19

PR Daily

The only way that that would backfire is if they’re doing interviews about it, but not actually spending money or resources to advertise directly towards those health workers. Donating and handing over a check is great, but [these efforts] should have the same goals as any time before [this crisis] when you were writing a check. Ultimately, you won’t be writing a press release or pushing media, you just write the check.

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9 fantastic holiday gifts for PR pros

PR Daily

Taking the time to express your appreciation can go a long way in building a relationship with an industry leader, reporter or interviewer. You might not be able to help your loved one write a crisis response to a data breach, but you can give the gift of online security. Games to get creative juices flowing. The Storymatic Classic has 540 cards and a booklet filled with suggestions and prompts for games that put your storytelling muscles to work.

4 ways to network during COVID-19

PR Daily

Here are a few things you can do today to network virtually during COVID-19: [FREE DOWNLOAD: Shifting Expectations: A Guide for ESG Storytelling ]. Conduct informational interviews.

LinkedIn offers marketers more data, YouTube curtails ‘fake news’ about Hong Kong, and Amazon and DoorDash cave on tipping

PR Daily

Creative agency Bartle Bogle Hegarty New York agreed to work on a Pabst Blue Ribbon campaign promoting its new hard seltzer product—for the price of 12,000 cans of PBR beer. Byrne’s resignation statement was as odd as recent interviews with reporters: … The news that I shared is bubbling (however haphazardly) into the public. Why CEOs both media interviews—and ways you can help them.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Complement your writing, but don’t copy it. That approach lacks creativity and isn’t going to add much to your content strategy. Contently’s head of strategy, Joe Lazauskas, puts it this way: “Your greatest weapons are passion and creativity.

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Infographic: 65 fresh blogging ideas

PR Daily

If you’re feeling stuck or creatively tapped out, try crafting posts that are: Useful , such as how-tos, explainers, case studies or an “ultimate guide to solving <insert relevant industry problem> ”. Generous , which could be a link roundup, an interview, a profile of a nice person or an inspirational piece. Don’t let a lack of creativity keep you from chugging toward content marketing glory. Infographics Storytelling Writing & Editing

10 marketing lessons from Dr. Seuss

PR Daily

Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Check the daily paper, watch your competitors, scan blogs, interview a client about a topic, or even look to the musings of a famous author. Get creative. Like storytelling, content marketing is about conveying information in an engaging and interesting way.

Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Storytelling is the magic ingredient that gets people engaged. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. We recommend it simply for the pleasure of letting your mind wander while reading in the hopes that a great creative idea will strike. Better Writing Blogs. Authentic Storytelling Project.

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

Perhaps a special company announcement, an interview, or a behind-the-scenes tour. million views and is a creative way to use Adobe's voice to help the community. This includes interviews of team members as well as previews of new programs.

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