The Resolution Blog

DECEMBER 1, 2015

One member of the PR team, for example, now works on the brand visual identity as well as media relations. We have cut so much wasted document writing and meeting time. The agencies can now use their budgets for the important tasks like being creative and building relationships. He is so much happier in his job.

Banking 120

Banking Communications Software Google 120

Cision

JULY 1, 2015

Before she could answer, I sat down at her desk and began emailing myself a series of documents from our corporate network. Or maybe one about the time a manager insisted that you return to the office at midnight to add footnotes that no one ever mentioned to a memo that you didn’t write. We’ve all been there. Click here !

Wireless 120

Wireless Hotels Conference Engineering 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Prezly does not provide a media database – that is a ready-made list of media contacts.

Pitching 63

Pitching Analytics Enterprise System 63

Bad Pitch Blog

MARCH 13, 2009

We’re paid to write, more often than not, so PR people are not necessarily visual in nature. Armano noted that in the creative process you might start drawing before starting to write to form your thoughts. Here is a story board document to make this an easier task. Get the picture?

Print 40

Print Pitching Writing Creativity 40

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Breaking news happens fast, and reporters writing stories are looking for a quick reaction. But tools like press releases and feature story placements are just the beginning.

Social Media 322

Social Media Data Report Tools 322

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. I’ve nothing against the big idea, and the creative thinking that goes into it. The ongoing need for creativity in public relations. Take a media relations campaign, for example, or ongoing content creation for a corporate blog.

Creativity 41

Creativity Energy Ethics Strategy 41

ISEBOX

JANUARY 14, 2016

Inspiring content will own the message, and write the story. About Peter Shankman: The New York Times has called him “a public relations all-star who knows everything about new media and then some,”, while Investor’s Business Daily has labeled him “crazy, but effective.”

Blogging 0

Blogging How To Video Course 0

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115