Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin’s News section shares recent announcements, expert insights and employee perspectives.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. It won't convince people that your preplanned webinar will help them in this time of crisis. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Pop Culture/Creativity Blogs. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. What is public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Burrelles Fresh Ideas

JANUARY 23, 2024

This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. Your human creative teams can then use the outcomes of this to influence how they create more relevant and impactful materials. To connect with Katie, you can follow her on Twitter.

Technology 76

Technology Training Data Consumer 76

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. An area in which we excel as specialists is being able to target a wide range of media with our stories.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

Maxim Behar

SEPTEMBER 5, 2021

He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Agency 98

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

Cision

OCTOBER 15, 2015

Social media has sped up the way we communicate, including how we write. While haters may be pointing out a bad experience to all who listen, this shows they care enough to want to help your brand improve before a situation blows into a full blown crisis. Your brand’s success depends on your employees’ hard work. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The employees wanted him back and weren’t going to work until he was. Employees went on strike purportedly because of wage and pension cuts.

Employee 120

Employee Print Customer Service Local 120

Stephen Waddington

MAY 19, 2019

If you work in issues and crisis it can be especially acute. It’s firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture.

Policies 60

Policies Exercises Resources Employee 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

SEPTEMBER 19, 2019

Fairness, Prudence, Humility, Temperance, Courage – these 5 pillars define the employees we hire, the clients we work with, and the culture we’ve created.”. With the changing media landscape, the ability to earn coverage requires that much more creativity! What are the latest PR Trends? SCHEDULE A DEMO. Priscilla Osorio.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Using multiple creative content types helps to ensure more of your audience can meaningfully interact with your messaging. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. And why should they?

Marketing 85

Marketing Guidelines Social Media Conference 85

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. If you work in issues and crisis it can be especially acute.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. In some ways, CMO often seem pulled in opposing directions. Talk to Us!

Leadership 62

Leadership Study Analytics Survey 62

Maxim Behar

APRIL 14, 2024

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. In one of the next editions, I asked my friend and namesake from Seattle, Howard Behar, to write a few words for the introduction. This comes spontaneously and never fades.

Writing 59

Writing Social Media Meeting Interviews 59

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Its credibility come from the human face of its employees. The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. Not long after that I started this blog and began writing. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Unlike U2, she doesn’t write all of her songs. Pew Internet writes that Instagram usage grew 9 percent year-over-year from 2013 to 2014 , while Facebook’s use was stagnant. Activate your employees.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Anyway, I’m not that fussed about the online “sh*tstorm” and reactive crisis comms. It all seems a bit predictable and probably another 7 day wonder.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. Anyway, I’m not that fussed about the online “sh*tstorm” and reactive crisis comms. It all seems a bit predictable and probably another 7 day wonder.

Interviews 40

Interviews Leadership Groups Advertising 40

Karen Freberg

AUGUST 15, 2017

Keith has a good solid approach with taking key platforms and proposing creative strategies for campaigns. We are seeing this as a growing emphasis with many professionals when looking at future colleagues and employees. I will be using Meltwater for the first time this fall for my PR and crisis class, and I am very excited!

Social Media 69

Social Media Media Resources Education 69

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

PR Matters

JANUARY 12, 2018

This is often invaluable when adopting the viewpoint of journalists/the media, customers and employees, but it works just as effectively when representing any stakeholder group or individual. Do Be: The best communicator you can be, in all your efforts – both speaking and writing. Do Be: Known for always following through.

Reputation 133

Reputation Construction Writing Communications 133

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

AUGUST 19, 2019

Critical review is an important part of the creative process. The only way to be a better writer is to read and write more. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. I hope other employees also have a positive attitude.

Comparison 102

Comparison Privacy Employee Construction 102

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Prakkypedia

FEBRUARY 14, 2016

Public relations professionals work in all sorts of environments and working arrangements, and that includes external ‘consultants for hire’ or in-house, long term employees. For example, you may require an events specialist to launch a new product or open a new premises; you may require a crisis communications specialist quite unexpectedly.

Internal 60

Internal International Crisis Communications Employee 60