article thumbnail

5 Valuable Notes on Crisis Management from the “Ray Donovan” TV series

Reputation Antistress by Sergii Bidenko

It's about a crisis fixer who helps rich and influential clients solve their problems. The character has many ethical and personal questions. This is a valuable skill for any crisis manager. When a client is in a crisis, it is essential to remain the calmest person in the room.

article thumbnail

Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

And this will not be because advertising agencies are bad, or colleagues there are not creative. Straight - journalism, but in a slightly higher form, carrying the interests of the business you work for, absolutely in accordance with all ethical and moral rules. But I want to put aside the business part and look at the creative part.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. PR practitioners have valuable skills that cannot be replicated or replaced by AI, such as strategic thinking, crisis management and the ability to build relationships.

article thumbnail

From Plate to Press: How PR Can Amplify the Reach of Vegan and Vegetarian Brands

Prohibition

Some choose veganism or vegetarianism for ethical reasons, while others do so for health or environmental concerns. By highlighting the ethical, health, and environmental benefits of their products, brands can differentiate themselves from competitors.

Brand 62
article thumbnail

Maintaining Trust in the Age of AI

Presspage

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making.

article thumbnail

A Conversation with ChatGPT About AI and PR

Landis PR

They can be used to automate routine tasks and allow PR professionals to focus on more high-level strategy and creative work. Crisis management: AI could be used to monitor social media and other online channels for potential crisis situations, and help PR professionals respond in a timely and appropriate manner.

Ethics 52
article thumbnail

How will ChatGPT impact the communications industry?

PR in High Definition

AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. It stated, ‘’Generative AI can help PR teams manage their clients’ online reputation by monitoring social media and other online channels for mentions of the brand or key executives.