4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. 6 Creative PR Ideas for Blended Media.

6 Social Media “Musts” for Crisis Communication


The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication. You must remember communication basics. Communicate with compassion, concern and empathy. Want to handle a crisis smoothly?

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10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways.

3 Lessons From the A-Team in Crisis Communication Planning


They can be relied upon to carry out their duties, which leads to the first point about crisis communication planning: 1. Identify communication crisis responders. In fact, he’s likely to get the audience to laugh, too, which not only overcomes the crisis but also ensures a loyal and supportive customer base. A crisis communication vulnerability audit does the same thing. Write scripted statements that can be used for a variety of incidents.

PR Warfare: Social Media, Crisis Communications, and You

Social PR Chat

Merry Morud and Kevin Watterson from Aimclear talk crisis communications and community management in our digital world. Brands and Crisis Communications Plans: How Important Is It? Hello crisis communications. With terrorist attacks in places like Orlando, Florida and Paris, France, Lisa Buyer asked crisis communication experts Merry Morud and Kevin Watterson from Aimclear how important it is for brands to have a crisis communications plan.

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012. Sky writing.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How to approach influencer marketing through a PR lens

PR Daily

Understanding whether they capture their own photography or hire a photographer, or if they have help writing their content, should help you understand how they run their business. Give influencers creative freedom. Review the influencer’s other brand work and rank its creativity.

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The Ins & Outs of Book Writing

Karen Freberg

Writing is a big part of my life. I write A LOT for my work, but also personal life as well. Of course, writing comes in all shapes and sizes – but it has become one of the main skills necessary for my work as a professor. Any one can write a book. Write about it.

9 ways to bolster your daily productivity and efficiency

PR Daily

More importantly, you’ll be less stressed , more creative, and process complex information more efficiently. Personally, I also write in a gratitude journal and review my calendar to know what to expect for the rest of the day. Newport writes that you can achieve this by being lazy and embracing boredom. Empathetic listening fosters trust, improves communication and collaboration, and doing it well can be a boon for your career.

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7 tips for communicating well(being)

PR Daily

Here’s how you must support the mental and emotional well-being of employees for effective communication. While the physical health and safety of employees rightly takes center stage, mental and emotional wellbeing cannot be an afterthought—especially for communicators.

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. That’s communications gold.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Have a well-thought-out FAQ with co-creative input from various lenses available for employees to reiterate the why of the campaign. Join her Conscious Communicators LinkedIn group here.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

Hello, communicators: A recent tweet from Innocent Drinks gave the brand’s followers a peek behind the scenes, showing how a photoshoot was rigged: Our super smoothies are packed full of more good stuff than you can shake a stick at. CRISIS LEADERSHIP NETWORK.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

However, as the COVID-19 crisis continues, TJX is looking to get ahead of the competition and reach a new consumer base. ” Why it’s important: The COVID-19 crisis has hastened technology adoption and transformed consumer behaviors, but these shifted needs are here to stay.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. Parenthood offers insights for crisis communications best practices. Inclusive language shouldn’t take a back seat in your crisis messages.

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Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. Get creative but be honest with yourself about the value you can really bring to the table.

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How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network. Janet Wilson, Logico Creative Solutions CC: “ Getting the right information to the right people at exactly the right time through AI.”. Irene, IVRM Reputatie: “Communication will outperform marketing.”.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

Hello, communicators: . The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? CRISIS COMMUNICATIONS.

A slew of PR pros share what they do for a living

PR Daily

For example, the 2019 JOTW Communications Survey asked 223 PR and communications pros to clarify what, exactly, they do to earn their paycheck, and the responses varied wildly. Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I write and distribute press releases and get executives in front of the media.”. “I

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. Getting creative, with some comedy and abuelita-isms!

30 jobs in the PR and marketing world

PR Daily

Where are the top metro areas for creatives to find exciting work without having to pinch pennies? A creative soul needs the freedom to express itself, and the attached body needs a dwelling that doesn’t cost an arm and a leg. Creative employees—designers, writers, illustrators, videographers and their ilk—are passionate about their work, but their passion and flair don’t always translate to a large paycheck. The most popular creative job in that city is actor.

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis?

To increase your influence, cultivate your credibility

PR Daily

Rapport is about communication and relationship. Their answer (and very time-in-history related) was creative disruption—their belief that (1) there are too many “yes men” and “yes women” in the business world, when what they need is the truth, and (2) too many “cash cows” and “sacred cows” that ought to get challenged but are not because “that’s not the way we do things here.”.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! CRISIS LEADERSHIP BOARD.

4 frequently asked questions about Ragan & PR Daily Awards

PR Daily

Ragan & PR Daily Awards are programs dedicated to highlighting the best work in the corporate communications industry. We have 11 programs covering an array of industries and disciplines in communications, including internal communications, health care communications, social media, video and more. Although each award program is unique, we look for top-quality work that shows clear, bold and creative ideas that benefit your business or client.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. The pandemic has forced many individuals and organizations to get creative as they stay at home. How are you highlighting this innovation in your communications? CRISIS LEADERSHIP BOARD.

Rethinking remote work, focus on digital channels, and balance hope with caution

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 17 taken from our Crisis Communications Daily newsletter. Digital channels take priority in COVID-19 crisis. Teams around the world have different needs, even in a global crisis. For many communicators, your key audiences are international.

Are offices still necessary?

PR Daily

To say we’ve been “disrupted” would be too kind, especially for those who communicate for a living. Communicating amid a pandemic is like trying to direct traffic at night, during a sandstorm, in a village experiencing a blackout. Creativity 5.

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

Hello, communicators: Alaska Airlines is the most recent company to permanently eliminate its change fees: Change fees? CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

Hello, communicators: . NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement. CRISIS LEADERSHIP NETWORK.

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Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hello, communicators: . This is a continuing focus for many internal and employee communicators during COVID-19, with added significance as teams remain remote and dispersed. CRISIS LEADERSHIP BOARD.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. Think creatively about how you can play off an event, a holiday or something in the news. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.