4 Creative PR Ideas for Crisis Communications
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. 6 Creative PR Ideas for Blended Media.