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Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. Write for yourself, too. It’s good to stretch those writing muscles in new and different ways.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. Think creatively about how you can play off an event, a holiday or something in the news.

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

How PR pros can lead the conversation during COVID-19

PR Daily

It is crucial, however, to understand that slow and steady can win the race, even in times of crisis. That must be communicated to clients. Clients, as well as the broader public, will see right through opportunistic PR as crisis plagues the world.

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KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

Is humor the answer for getting consumers to wear a mask?

PR Daily

Convincing people to wear a mask has proved difficult for communicators in the U.S. But how can communicators convince skeptical audiences? RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. Getting creative, with some comedy and abuelita-isms!

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. A great example of this is a live digital event hosted by Business Insider where the CEOs from Chatbooks and Workboard shared tips for navigating remote teams during a crisis. Get creative but be honest with yourself about the value you can really bring to the table.

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Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

PR Daily

Hello, communicators: . NBC News reported : “We believe that this moment calls for a direct discussion about racism to help children grasp the issues and teach them that they are never too young to be ‘upstanders’ for themselves, one another, and their communities,” said Kay Wilson Stallings, executive vice president of creative and production at Sesame Workshop, in a statement. CRISIS LEADERSHIP NETWORK.

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Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Hello, communicators: “The Fresh Prince of Bel-Air” is returning for a special episode: Now this is a story all about how… the cast of The Fresh Prince of Bel-Air reunites for a one-time special! CRISIS LEADERSHIP BOARD.

How Franklin Mutual Insurance adjusted messages for the COVID-19 crisis

PR Daily

The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together. Should they go ahead with campaign they had been planning—or should they throw out their plans and try to address the crisis in the moment? We asked her to share her takeaways from her work during this crisis, and here’s what she had to say: PR Daily: How are you changing your messaging during this crisis?

A slew of PR pros share what they do for a living

PR Daily

For example, the 2019 JOTW Communications Survey asked 223 PR and communications pros to clarify what, exactly, they do to earn their paycheck, and the responses varied wildly. Write and create content for internal and external audiences about my company.”. “I Write for businesses.”. RELATED: Join us for our Leadership and Executive Communications Conference ]. “I I write and distribute press releases and get executives in front of the media.”. “I

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis?

Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends

PR Daily

Hello, communicators: Alaska Airlines is the most recent company to permanently eliminate its change fees: Change fees? CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Hello, communicators: Course Hero is offering one person the opportunity to earn $1,000 and a year’s subscription to its service, as well as additional swag and a year’s subscription to a streaming service, to watch the “Brave New World” show and compare it to the book.

4 ways OKCupid handles media relations during COVID-19

PR Daily

Michael Kaye, global communications manager for OKCupid, says the amount of the platform’s members reporting that they’ve gone on a virtual date rose 473% in April, compared with March—and the trend is still growing. FREE REPORT: COVID-19's Impact on Communications ]. Yet, successfully navigating media relations efforts during this time of uncertainty requires communications savvy. At the core, all communication and media professionals are storytellers,” Kaye says.

Rethinking remote work, focus on digital channels, and balance hope with caution

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 17 taken from our Crisis Communications Daily newsletter. Digital channels take priority in COVID-19 crisis. Teams around the world have different needs, even in a global crisis. For many communicators, your key audiences are international.

To increase your influence, cultivate your credibility

PR Daily

Rapport is about communication and relationship. Their answer (and very time-in-history related) was creative disruption—their belief that (1) there are too many “yes men” and “yes women” in the business world, when what they need is the truth, and (2) too many “cash cows” and “sacred cows” that ought to get challenged but are not because “that’s not the way we do things here.”.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

Hello, communicators: . This is a continuing focus for many internal and employee communicators during COVID-19, with added significance as teams remain remote and dispersed. CRISIS LEADERSHIP BOARD.

How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Jennifer Rankin-Byrne, Vice President of Corporate Communications for PBS. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. The pandemic has forced many individuals and organizations to get creative as they stay at home. How are you highlighting this innovation in your communications? CRISIS LEADERSHIP BOARD.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

Good morning, communicators: The Chicago Tribune reported that along with increased internet usage (21%), Wi-Fi calling minutes (93%) and streaming services (85%), the most popular products people are purchasing include frozen cookie dough, all-purpose cleaner, spray disinfectant, dry refrigerated yeast and personal thermometers. Why it’s important: As the crisis continues, so does the need for guidance and support from a variety of sources. CRISIS LEADERSHIP BOARD.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. Dunkin’ franchise owners create contest to spur creative messages to customers. For the 25% that say productivity has suffered, communication was cited as a main roadblock.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?” I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Jonathan Kranz, Kranz Communications.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Hello, communicators: . CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Why it matters: You might think an idea is outstanding, but you still should vet potential pitfalls and ramifications with your communications team. Charitable actions can be greatly appreciated during this crisis, but make sure those efforts don’t come at the cost of privacy and autonomy. One way of thinking about your COVID-19 response is to follow the mnemonic “TACOS” which stands for “Transparent,” “Authoritative,” “Consistent,” “Over-communicative” and “Social.”.

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Hello, communicators: Avocados from Mexico created a campaign that encourages consumers to celebrate Cinco de Mayo from home: Being indoors doesn’t mean you can’t celebrate #CincoDeMayo ! Take stock of what you could give—whether its products or your expertise—to help your community as the crisis continues. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Eastern time as we discuss with Kaye best practices for media relations in a crisis.

How comms services providers see the future of communications

PR Daily

What’s next for communications after COVID-19? Here’s where they think we are headed: Ellen Feaheny, AppFusions: “ Demand and require more tools to communicate, learn and share not just with their internal network, but also their coveted external network. Janet Wilson, Logico Creative Solutions CC: “ Getting the right information to the right people at exactly the right time through AI.”. Irene, IVRM Reputatie: “Communication will outperform marketing.”.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

Hello, communicators: The social media manager behind Potbelly Sandwich Shop recently tweeted a reminder to digitally detox: stop checking email set slack to away ignore your phone. A recent study by BuzzStream and Fractl revealed that 73% of PR pros feel confident about the value of PR during COVID-19, but only 59% are confiident about their effectiveness throughout the crisis. CRISIS LEADERSHIP BOARD.

Levi’s COVID-19 response, metrics to watch during the crisis, and why it’s time to consider TikTok

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 24 taken from our Crisis Communications Daily newsletter. s recommendation for change communication. Learn the five imperatives of change communication from Levi’s head global head of employee communication. Look for metrics to guide your crisis response.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. Hello, communicators: Jake Sanders, content strategist and owner of POSMarketing, shared the debut of “ROI: The Musical” for communicators’ stay-at-home enjoyment: *World Premiere* | "ROI: The Musical" | A comedy-musical-podcast-experience for anyone in business that's ever asked, "RO-Why are we doing this?"

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Hello, communicators: The Atlantic’s Kate Cray and Katie Martin published a “Corporate Buzzword Battle,” pitting jargon terms against one another in a March Madness-style bracket: Corporate lingo is like ASMR, “but instead of giving you those relaxing tingles, it just makes your skin crawl and puts a chill down your spine,” one reader wrote. Others disagreed, and piled buzzword on top of buzzword to call their efficient communication into question. CRISIS LEADERSHIP BOARD.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. The video is an outstanding example of emotional storytelling, and it shows communicators the power of showing what your product can do, instead of telling consumers and journalists about its qualities. Learn how to write an outstanding social media bio from an inforgraphic recently published by PR Daily’s Ted Kitterman.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Communicators looking to hone their skills might enjoy the “resolution suites” aimed at expanding your network, building a business or cultivating photography skills that can boost your social media content. We'll be selecting the 20 most creative & inspiring travel-related resolutions to win $2020 and make them happen in 2020. The tactics showcase fun and creative ways you can highlight your organization’s offerings with a timely trend. Only 7% write press releases.

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. Through crisis communication and outreach, UberEats specifically is being very specific on what they’re doing to support communities. Ultimately, you won’t be writing a press release or pushing media, you just write the check.

Brand 101

Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Hello, communicators: OKCupid’s global communications manager, Michael Kaye, recently tweeted a quip to which many PR pros can relate: Reporters: PR people: [link]. CRISIS LEADERSHIP BOARD.

Netflix gets spicy on Twitter, YouTube slammed for ‘Rewind,’ and Uber touts transparency with safety report

PR Daily

Why it matters: Data can (and should) inform your storytelling efforts, but the numbers shouldn’t make you seem as if you’re reciting a list of your organization’s accomplishments or that you’ve taken minimal time in splicing together a report. Personalize statistics whenever possible, and try a few exercises to get your creativity flowing on new and fun ways to present what can otherwise be seen as boring and dry. Climate change is the existential crisis of our time.

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more. Good morning, communicators: Pinterest’s heartwarming video of its members has been making the rounds online, garnering praise: How you’re using Pinterest gives us hope. Connecting during the current crisis requires brand managers to relay human-focused messaging more than ever before.

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Good morning, communicators: Ohio Department of Health relied on the power of visuals in a recent video titled, “ Space Makes Us Safer” : Social distancing works. As we previously communicated, we made the decision for the health and safety of our customers and employees to shift our stores to a temporary enhanced curbside service-only model starting March 22. The efforts show off the ways technology and creativity can come together to help people during the pandemic.

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

We’re proud of our commitment to help ensure that TikTok is a fun, inclusive, and safe community for all who have a desire to express their creative side. Why you should care: Social media and technology platforms are struggling to maintain trust as privacy and cybersecurity concerns grow, but communicators don’t have to work for these companies to be affected.