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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Corporate Social Responsibility and brand activism continue to lead company messaging: “Values don’t (or shouldn’t change) and have a tremendous effect on the growth of a company.” Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.),

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. When Starbucks’ Howard Schultz weighs in on marriage equality, or Sheryl Sandberg urges us to “lean in,” it’s more powerful than a corporate reputation campaign.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

At some point in the evolution of a PR engagement, a CSR (corporate social responsibility) campaign may be an appropriate step. One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. Social impact organization partnership.

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How to Improve Your Social Media Targeting

Cision

Lifestyles – > (Arts, Auto Enthusiasts, Business Travelers, Corporate Execs, Coupon Users, Crafts, DIYers, Fashionistas, etc.). Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless).

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How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Headline Before: XYZ Corporation Shares the Very Best Family Travel Destinations of the Summer and Tips for Traveling with Children.

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. This causes a supporting character to joke, they should of named it “Pepsi-saurus.”