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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”. This causes a supporting character to joke, they should of named it “Pepsi-saurus.”

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A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. If you enjoyed this post, you might also like: Storytelling is the Essence of Brand Development; Off Script No.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. That year, Italian electrical engineer Guglielmo Giovanni Maria Marconi invented the "wireless telegraph" (16). Radio has many more uses today. style vs substance.

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