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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporationsreputation. ReputationUs is a firm specializing in helping mid- to large-sized businesses and nonprofits enhance, advance and protect their valuable reputations. DHM Research is a non-partisan and independent public opinion and policy research firm with offices in Portland and Washington, D.C.

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. A data breach can reduce a company’s bottom line to shreds and tarnish its brand reputation for years.

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Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings.

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis. Hillary Clinton’s campaign is currently dealing with a regular trickle of private emails made public through hacked correspondence made available by Wikileaks. But in the real world, such admissions may make the hacked party vulnerable to litigation or further reputation harm.

The importance of civility for brand reputation in 2020

PR Daily

COVID-19 has further eroded the patience audiences have for the Twitter wars, and consumers in 2021 might be looking to reward companies that can help bring back a level of civility to public discourse.

4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks.

How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm? Is Privacy Consciousness the New Corporate Social Responsibility? How to Change the Privacy Narrative and Public Perception.

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. In fact, now may be an opportune time to take a new approach to personal branding for corporate leaders. Forecasts, preparation, and anticipation of changes to come should be a staple of every technology CEO’s public script.

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

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Webinar: Crisis Response Strategies for In-House Counsel

Melissa Agnes

From safeguarding your organization against false negative reviews and defamation, to staying current with online privacy issues and laws, to keeping up with the different platforms and the various legal tactics required to protect the brand against reputation attacks; it’s an overwhelming task and many in-house counsel, having a long list of other daily duties and responsibilities, just don’t know where to begin or how to plan and prepare for these 24/7 risks.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. In the next half an hour or so I’m going to talk about what some of the implications of social media are for the public relations profession. Public relations has always relied on relationships.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. We are now in an era of burgeoning corporate social responsibility, in which many in the millennial generation expect companies to take a stand on issue(s) or initiatives designed to contribute to the social good.

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5 Strategies to Prevent Security Breaches

Reputation Us

Limiting your hospital’s vulnerability to a loss of security and reputation. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. ” Remembering Your Reputation. “If patient data is breached, the hospital’s reputation is immediately jeopardized. The public perception of the healthcare provider creates an unquantifiable loss that requires an action plan as solid as any cybersecurity program.”

PRoust Questionnaire: Sean Kelly

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. I guess that anyone who despises public relations and public relations practitioners could be considered a PR villain , but I prefer not to think of them that way. Who do you think has great public relations?

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. CRISIS LESSON #4: IN AN ERA WITH NO PRIVACY, RESPECT YOUR CUSTOMERS’ PRIVACY.

Why Marketing Pros Should Care About the Dark Web

David PR Group

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. Security breaches, which can bring major reputational hits, should not just be the concern of big-name retailers, online sites like Ashley Madison or political entities like the Democratic National Committee.

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How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Most significantly, you’ll learn what you love, what you don’t, and how public relations works from A to Z.

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6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Visibility from earned media coverage and social sharing can differentiate a brand by aligning it with exciting ideas or communicating corporate values.

Apple/Justice Dept. Battle is Ideological (Not PR) Struggle

Return on Reputation

It’s a deep-rooted ideological issue pitting privacy against national security , where PR plays a supporting role. The PRISM controversy suggests Apple must take a strong stand on privacy, while the FBI needs to develop a less controversial reason to hack a phone. Apple is up against a far greater challenge, which is balancing the interests of privacy and national security. The FBI has a job to do and cares little about its public image.

5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

The fact is, the public relations industry is becoming more specialized and diverse. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content.

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. It leads a ranking of companies perceived as the most responsible by the Reputation Institute three years in a row. It’s the right thing for its workforce and its reputation.

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5 Reasons Tech PR Is A Different Animal

ImPRessions - Crenshaw Communications

The fact is, the public relations industry is becoming more specialized and diverse. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. The recently enacted GDPR European data privacy rule challenged virtually every department in most companies, but it also offers opportunities for relevant commentaries and point-of-view content.

Learning From Past Crises to Navigate Post-COVID-19

Reputation Us

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. From the Credit Union Times. May 11, 2020.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. The shooter’s phone was ultimately cracked without Apple’s help, but its stand on privacy was consistent with long-held principles and arguably those of its core customers.

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Why and how communicators must protect their brands from ‘techlash’

PR Daily

These companies are under more scrutiny and face even more challenges when it comes to their reputations. Consider these stats: 84% of respondents in a Cisco survey said they care about data privacy and want more control over their data.

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PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. But the truth is, it’s a myth to think that you can prevent most events that could wreck a company’s reputation. Crenshaw Communications crisis management imPRessions Equifax PR public relations

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6 key occasions when your CEO should be the key spokesperson

PR Daily

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. When should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

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Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Campaigns, PR Events and Publications. SSPR: El Paso County Public Health Department COVID-19 Campaign. Corporate Communications Campaign. Corporate Social Responsibility Campaign. Shirley & McVicker Public Affairs: Citizens for Responsible Solar. Publications.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Each app will also tout end-to-end encryption—an important element, considering Facebook’s ongoing crises regarding users’ privacy and data. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ]. Many have expressed privacy concerns, especially with user trust declining after crises such as the Cambridge Analytica scandal.

Barbie grows more inclusive, Zuckerberg says Facebook needn’t be liked, and Popeyes Chicken debuts clothing line

PR Daily

Why you should care: The success of Barbie’s new looks show that diversity and inclusion efforts aren’t only good for your organization’s reputation: They can also boost your bottom line. for our Speechwriting & Public Affairs Conference ].

Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case. Crenshaw Communications imPRessions public relations amazon Jeff Bezos PR

Announcing PR Daily’s Media Relations Awards finalists

PR Daily

Crisis or Reputation Management Campaign. Carbon Engineering, Yulu Public Relations and Carbon Engineering. Johnson & Johnson Health for Humanity, Porter Novelli with Johnson & Johnson, Natalia Salomao, Global Corporate Media Relations at Johnson & Johnson. Government or Public Affairs Media Relations Campaign. Leveraging a Lawyer’s Impeachment Experience to Secure National Media Coverage, Reputation Ink with Lightfoot, Franklin & White LLC.

You had me at Ello! 5 Questions with Todd Berger

David PR Group

And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? It’s so a person can exercise an alternative or nontraditional lifestyle and have some semblance of personal privacy, support, and safety. Ello Logo.

Nintendo responds questionably in firing crisis

PR Daily

On its surface, this story exemplifies straightforward crisis management: Nintendo fires spokeswoman Alison Rapp because she reportedly had another job—moonlighting is against Nintendo’s corporate policy. Despite the organization’s attempt to manage its reputation, additional factors appear to be at play.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

There has never been a time when it’s both easier and harder to reach the public than now. Think about the term public relations: it’s your relationship to the public. Own the relationship with the public.”