ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

MAY 4, 2018

Unlike those entering the workforce on the heels of the recession, today’s PR hopefuls are likely to be welcomed by top agencies and corporations. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Consider a PR agency.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. News creates a market presence.

Company 120

Company Banking Education B2C 120

Melissa Agnes

SEPTEMBER 23, 2014

How online social networks, ratings websites and blogs pose a potential threat to a business’ reputation — and how to manage this risk. Crisis Preparedness In the News Internet Defamation Online Reputation Management' Learn more about this webinar and subscribe here.

Crisis 208

Crisis Strategy Reputation Privacy 208

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Technology is a beast that grows and evolves, offering a stimulating environment for public relations professionals.

Privacy 149

Privacy Technology B2B Data 149

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Mainstream media. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2018

Once held up as the embodiment of American innovation, Big Tech is now seen as partly responsible for a host of ills — from income inequality to the erosion of personal privacy. With its changing reputation comes a new caution in CEO conduct. PR and corporate comms people have known this for years. Master the message.

Technology 165

Technology Leadership Privacy Trends 165

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. In recent years the tech sector has faced a reputation problem, from its lack of diversity to data privacy issues. Technology is a beast that grows and evolves, offering a stimulating environment for public relations professionals.

Privacy 120

Privacy Technology B2B Data 120

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Storytelling brings brands to life. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

Stephen Waddington

AUGUST 13, 2018

It's a burgeoning area of consultancy for our corporate teams at Ketchum. Log into your account and head to the settings and privacy section. Select Edit your public profile and ensure that the visibility is set to public. It a way of building a curating and sharing content and will help build your personal reputation.

LinkedIn 115

LinkedIn How To Privacy Google 115

David PR Group

OCTOBER 26, 2014

And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. Is there a thirst for a cleaner interface, or are people fleeing ads, fleeing less privacy afforded by Facebook? The post You had me at Ello!

Privacy 69

Privacy Facebook Advertising Advertising 69

NewsWhip

JUNE 2, 2021

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . Predictive media alerts prompt users when a topic or story is predicted to exceed a threshold level of public interest or engagement, before it has reached that threshold.

Media 88

Media Data Reddit Crisis 88

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 173

Reputation Privacy Banking Ethics 173

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. It’s expanded to include public affairs and government relations as the norm.”. Adherence to privacy regulations.”. Public engagement opportunities were thwarted by COVID. Blended media. Retention and restructuring. More internal comms.

Communications 120

Communications Crisis Internal International 120

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. This no longer is the case.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 190

Writing Communications Marketing B2B 190

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. Who do you think has great public relations? PRoust Questionnaire answers from Sean Kelly: 1.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. I discovered I was good at public relations. Who do you think has great public relations? PRoust Questionnaire answers from Sean Kelly: 1.

Film 40

Film Crisis Communications Ethics Crisis 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. Sometimes it’s a struggle just to mitigate the damage in the days and weeks after a crisis blows up.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Dealing with the consequences of cybercrime can cost a company up to USD 13 million (we’ll let that sink in).

Software 135

Software Enterprise Data Internal 135

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Aside from being costly, it also disrupts business and erodes trust – you would think twice before giving any personal data to an organization that has gone through public data breaches, right?

Software 78

Software Enterprise Data Internal 78

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. Shaw oversees the narrative and reputation of one of America’s most ubiquitous companies. . I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. Dean Essner is the editorial assistant for PRSA’s publications.

Internal 66

Internal International Conference Public Affairs 66

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Streams of patient data were exfiltrated from the corporate networks into dark corners of the Internet. ” Remembering Your Reputation. . ” Remembering Your Reputation. 5 Strategies to Prevent Security Breaches.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. So, what did Amazon do?

Privacy 165

Privacy Retail Government Google 165

Stuart Bruce

OCTOBER 30, 2014

My name is Stuart Bruce and I’ve been tasked with speaking to you about the future of social media and its impact on public relations. I’m a member of the elected council of the UK’s Chartered Institute of Public Relations and also a founder member of its social media panel. Public relations has always relied on relationships.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. This is a must for corporate social media postings and anyone running their own business. I have written in the past about corporate social media policies , and my opinion hasn’t changed. Keep it legal, people.

Policies 71

Policies Social Media Media Privacy 71

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators? For the original blog, please visit here. I believe AI has its place and that it’s important we, as marketers, understand how to use it.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

David PR Group

OCTOBER 19, 2016

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. Of course it does. –John. –John.

Web 40

Web Marketing Engineering Reputation 40

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

Brand 48

Brand Branding Crisis Social Media 48

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185