The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry
Sword and the Script
MARCH 20, 2018
While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. And that’s how G2Planet got started in creating technology platforms to manage marketing events. Nearly two decades later, co-founded Mark Granovsky is still at it.
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