Deirdre Breakenridge

NOVEMBER 11, 2014

To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform. Others consider blasting news releases good media relations. Many nonprofit clients need strategies that encompass both public relations and advertising. What analytics do you measure?

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2.

Survey 94

Survey Industry Leadership Study 94

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals. Corporate-side PR. Corporate PR budgets grew only 2.6% Social Media (75%). Media Relations (55%). Connect on LinkedIn. Here the picture is not quite as rosy.

Industry 100

Industry Measurement SEO Corporate 100

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Here’s some of what we talked about. But it’s huge.

Media Relations 40

Media Relations Measurement Media Analysis 40

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Plenty of companies are opting to use social media to share company news instead of the classic release. not only with the media, but with the general public, depending on context. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts.

SEO 221

SEO Data B2B Writing 221

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? I’d also suggest adding social media feeds to it. Comments I expanded on this a bit more on LinkedIn –. And when they need a well-packaged story? 88050167 / gettyimages.com What Do Journalists Want? by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 97

Media Sports Agriculture Pitching 97

Sword and the Script

OCTOBER 13, 2020

Successful blogs budget for distribution One of the primary motivations for corporate blogging in B2B marketing is to build an audience. The posts that perform well organically are often good candidates for paid media such as social media advertising , repurposing as sponsored content and paid email distribution.

B2B 147

B2B Study Blogging Survey 147

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. You can also search sites such as LinkedIn, Quora, or Reddit. Coursera , and LinkedIn. Major Conferences. And that’s perfectly fine!

Conference 80

Conference Reddit Local Course 80

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away.

Media 162

Media Fashion Radio Television 162

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Bianchi Biz Blog

NOVEMBER 30, 2023

Interested in the trends and issues that media relations practitioners are facing today? The we encourage you to check out the recently published study “ Managing the Media: Corporate Media Relations Officers and the Evolving Media Landscape.” Interesting right?

Media Relations 92

Media Relations Automotive Media Survey 92

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. 5 Media relations is our mainstay. 6 Lack of digital and social skills. PR = Media Relations.

Social Media 40

Social Media Media Measurement Survey 40

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

Twitter 102

Twitter B2B Brand Branding 102

Stephen Waddington

JULY 15, 2020

Social media – LinkedIn and Twitter in particular – are the most common platforms used to network professionally. Media relations has fallen to fourth place, replaced by strategic planning which has moved up two places. The results will be skewed by the fact that most respondents are CIPR members.

Survey 159

Survey Policies Crisis Community 159

Communications Conversations

DECEMBER 13, 2019

He posted agency and corporate PR news. For one thing, it was the #1 first place our agency posted job openings and the first place I referred job hunters to, after LinkedIn. Years later he came to work with us at Risdall to help build the social media and content function. Ryan posted interviews with key PR leaders.

Blogging 78

Blogging Community Local Agency 78

Cision

JUNE 8, 2016

Doug Wright, senior account director at Feintuch Communications, recommends building rapport online by following, sharing posts and commenting on social. In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication.

Financial 120

Financial Media Relations Healthcare Technology 120

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Solo PR Pro

FEBRUARY 25, 2021

I only met with the agency team for client status calls, and any of my recommendations for other account buckets such as web and social were facilitated by my POC. To the rest of the team, I was just traditional media relations. I also developed a strategic media relations plan and crisis response templates.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Prakkypedia

AUGUST 9, 2014

Whether you call your role “PR” or “media relations” or “corporate communications”, it’s impossible to have a highly successful comms program without having some input from others around you. Find out their areas of expertise and take a look at their career history (LinkedIn is invaluable there, or a good coffee meeting).

LinkedIn 105

LinkedIn Local Meeting Corporate 105

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is here. Be where your customers are: in social media. Social media is the ultimate equaliser. Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. Why are you approaching this as (a pitch, a news release, a social media post, etc.) Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.)

Communications 99

Communications Comparison Exercises Interviews 99

Communications Conversations

NOVEMBER 11, 2022

At that point, I was trying to talk to as many people as possible, share that I was now a solo consultant and learn more about the challenges and problems facing those tasked with managing social media on behalf of their companies. We did a social media training together at Pinehurst–the birthplace of golf in the U.S.

Meeting 68

Meeting Social Media LinkedIn Groups 68

Sword and the Script

JANUARY 19, 2021

In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. A related feature Muck Rack offers is the “relationship owner” designation. Drop me a comment below or on Twitter or LinkedIn. Check out our services.]. Recommendations suggesting contacts to pitch.

Technology 167

Technology Publicity Software Pitching 167

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? In Q4, start to consider how your communication with your clients will change or stay the same moving forward.

Tourism 186

Tourism Radio Travel Social Media 186

The Resolution Blog

OCTOBER 7, 2015

Eight years ago I oversaw the worldwide media launch of a Glasgow SME. Social media existed back then, as did blogs. I’m not talking knowledge of social media here. Social media, yeah, totally saw the value in that. Media Relations Blog. IC AG Public Relations. The Guardian.

SEO 120

SEO Engineering Content Marketing Agency 120

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. It’s an issue that is quickly rising up the corporate agenda.

Education 103

Education Government Print Ethics 103

PR Job Coach

MARCH 23, 2010

Social media an absolute. PR Pro Hard Skills Corporate finance. Media relations. Public relations. Is your Linkedin Profile compelling. State of the PR Job Market Still in the hole. Be patient, it is a virtue. The Market is starting to open up. Locals have the advantage. Jack of all trades.

How To 150

How To Conference Google Local 150

Sword and the Script

JANUARY 8, 2019

Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. Ask your customers for interviews on your corporate blog – soft interviews. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

AUGUST 8, 2017

It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. Did the reporter get the email?

Software 69

Software Tools Pitching Media Relations 69

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. Recently at my workplace (I work at a PR agency in India), I gave a presentation on the importance of social media for our work. Image: Rhinowrites via Google, CC 3.0.

Pitching 88

Pitching Twitter Social Media Agency 88