Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Flack's Revenge

DECEMBER 5, 2017

Is this a sign of the future of PR (and journalism)? In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. Agreeing to an interview and then becoming a no-show. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Solo PR Pro

JULY 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. 500|5000 list). Update your profiles and bio.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Deirdre Breakenridge

NOVEMBER 8, 2015

As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. I suggested she post a story that we would write, to not only help the film – but to help her add valuable content to her blog about women going after their dreams.

Film 150

Film Social Media Video Writing 150

Sword and the Script

AUGUST 17, 2019

Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ).

Study 61

Study Survey B2B Advertising 61

Bianchi Biz Blog

FEBRUARY 22, 2021

Additionally, I still write, and will take on event coverage or feature assignments. I really enjoy writing stories where people share their experiences or perspective. For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops.

Groups 54

Groups Meeting Transportation Media 54

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

APRIL 18, 2017

Wall Street Journal , with clickable links to bios and recent articles published by. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. New York-based web community offers portfolios for freelancer journalists, along with in-depth interviews such as this. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. That would be rich.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

JULY 28, 2016

In this interview, Fred discusses why research is essential for developing a strategy, how to prepare for crises and the constant evolution of the PR industry. So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. How did you get your start in PR? I was hooked.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Of course, I couldn’t write a post like this without nominating a couple people myself! And, they have been for a while now. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Cision

FEBRUARY 17, 2016

In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. Listen to the full interview, with bonus content, here. Thank you so much for the opportunity. We’re 50% female now I hasten to add.

Enterprise 69

Enterprise Ethics Engineering Technology 69

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. Paul Business Journal). On top of this, there’s been growth in corporate communications teams and fewer journalists. And, make them short.

Media Relations 100

Media Relations Pitching Media Report 100

ISEBOX

NOVEMBER 30, 2015

Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. They interview their clients and staff and will educate, entertain and inform with their content. They have a schedule of releases and set goals for themselves.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. We start working and I pitch some new stories for the new client, including one that actually landed in the Wall Street Journal.

Ethics 72

Ethics Agency Journalism Corporate 72

Bianchi Biz Blog

APRIL 5, 2021

And several of our success stories now compete against us at world-class news organizations such as The Wall Street Journal and Bloomberg News, among others. I have written or edited tens of thousands of stories over my 34 years of professional journalism, so it’s hard to narrow down this list. I have been in journalism my entire life.

Automotive 64

Automotive Web Meeting Media 64

Bad Pitch Blog

NOVEMBER 29, 2009

Did you tell your clients not to be prepared for interviews? At least that’s what I witnessed as I interviewed candidates for clients recently — that the pool of job seekers was replete with stuttering, ill-prepared, nervous-seeming and pretty wimpy responses with no obvious discerning interest in the company. Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

Journalism 79

Journalism Ethics Film Construction 79

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. One thing most people don’t know about me is…I have authored two books and many journal articles. Is your brand communication sparking conversations…or falling on deaf ears?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. Don’t rely on basic corporate announcements or product launches. Give them something unique. It will go a long way!

Print 60

Print Product Launch Fashion Report 60

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love theater, good writing, tennis and skiing. And if I have my druthers, co-writing a book on the same subject.

Communications 50

Communications Marketing Internal International 50

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. The one who finds the interesting stories. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. The Business Journals put together something very interesting here.

Journalism 70

Journalism Local Social Media Twitter 70

ImPRessions - Crenshaw Communications

JULY 27, 2021

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style.

Conference 368

Conference Pitching Agency Writing 368

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. She’s done an extensive survey and in-dedpth interviews. Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR Conversations

SEPTEMBER 22, 2015

This time, for a more thorough understanding of how the situation might have changed or evolved, I decided to conduct a series of opinion interviews with several Italian female PR practitioners (recognized by name at the end). All of the women interviewed are PR practitioners, some at the executive level. today’s biggest challenges.

Interviews 40

Interviews Enterprise Corporate Internal 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. has been exploring in her work on women in journalism. Each corporate PRCA member will be expected to engage with a local school each year. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103