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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. PR educates customers and prospects.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. Corporate intranet. Corporate collaboration tools. Internal social media tools (Yammer). Constant dings.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 104
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Renewal

Wadds Inc.

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. We hope to explore topics including arts, culture, education, environment, healthcare, skills, technology and work. The project's working title is Renewal. This is where we need your help.

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Latin American PR Leaders on New Communication Essentials

PRSay

A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. To see how international communicators reach audiences in this environment, we asked five PR leaders in Latin America for their insights. Connect with him on LinkedIn.

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How To Tap The PR Power Of Employer Branding

ImPRessions - Crenshaw Communications

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Executives can use social platforms like LinkedIn to share thoughts and points of view on industry issues and workplace values.

Brand 156