Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Corporate affairs became fashionable again. But that doesn’t mean corporate communications will go back to where things were in 2019.

8 Surprising Reasons To Raise Your Internal Communications Game

ImPRessions - Crenshaw Communications

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. 8 reasons to invest in internal PR. Internal communications initiatives that foster engagement become even more critical when colleagues are spread across the city, or even the country.

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How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Deloitte use its LinkedIn Page to drive registration for events—including those featuring company leaders as speakers. Steps for superb LinkedIn pages.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. defending the internal/employee communications function. Then, he cross-posted to LinkedIn.

Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. So, how do you incorporate internal communications into your brand marketing strategy?

5 communications pros to follow on LinkedIn

PR Daily

Two people sign up for LinkedIn every second, according to the world’s largest professional social network. Members can take advantage of a variety of networking and learning opportunities the site has to offer, including LinkedIn publishing, groups and updates. Rosen is a social media trainer, speaker and author who specializes in PR and marketing strategies on LinkedIn. Eastern (along with its LinkedIn group ) with co-host Steve Cassidy.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

How To Be a LinkedIn Superuser (In a Few Easy Steps)

Cision

LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). The same earnings report shows that LinkedIn generates 65% of its revenue by job recruiting, perhaps reinforcing the belief that LinkedIn is for job seekers ( ads and promoted content constitute 26% of revenue , Premium Subscriptions represent 17%). 60% of traffic to the LinkedIn platform comes from mobile.

Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Press Releases Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Media Relations Online News Monitoring Partnerships Print Radio Technology Television Twitter YouTubeNEW YORK — Critical Mention, the leading earned media platform, today announced the release of its Media Contact Database.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Yesterday was International Women’s Day ( marked for the first time in 1911 , and for the first time on March 8 in 1914… the more you know …). Six marketing lessons for International Women’s Day. International Women’s Day: This Is What It Really Means To Act #LikeAGirl. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Monday Roundup: PRSA 2015 International Conference

Waxing UnLyrical

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. What do you hope to learn at the PRSA 2015 International Conference? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: PRSA 2015 International Conference. Good morning from Atlanta!

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

Press Releases Analytics Corporate Communications Earned Media Facebook Influencer Marketing International Licensed Content LinkedIn Online News Monitoring Partnerships Print Radio Technology Television Twitter YouTube

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5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

As many companies turn to Facebook, Twitter, Instagram and Snapchat, don't discount what's possible on LinkedIn. Harland Sanders might have been born in 1890, but that hasn't stopped him from embracing modern technology to create a robust LinkedIn profile. To promote its Premium Economy amenities, Virgin Atlantic took to LinkedIn to post what could quite possibly be. Download our free guide: 6 steps to crafting an internal social media plan.

6 secrets on how to build a corporate identity from scratch

PR Daily

In her Ragan Training session, “ Partner with your organization’s stakeholders to get corporate communications done ,” Jernstedt offers lessons on building internal and external communication from scratch. She draws tips from her leadership of the team responsible for corporate branding, executive communication, PR, internal communication, employee engagement, crisis management, social media and archive management across multiple brands.

7 Tips for Picking the Right PR Media Database

Critical Mention

Local & International Contacts. With that said, choose a media database that lets you search for both local and international contacts.

Radio 105

#measurePR Recap (July 2015): Internal Communications

Waxing UnLyrical

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. To engage/motivate your internal community, you need to understand the ‘state of the union.’ Come up with a internal communications plan for potential employers.

Write a killer LinkedIn summary in 3 steps

PR Daily

If you must choose one digital profile to perfect, make it your LinkedIn profile. Even if someone starts with a Google search, he or she will likely end up on your LinkedIn profile; it's usually one of the top three results Google displays. A stellar LinkedIn profile isn't just nice to have-it's an essential personal branding tool. LinkedIn allows you to add video, photos and documents to reinforce your words and provide more proof, depth and meaning to your story.

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it? 5) How can corporate communications get better results from their PR agency? You can find more from Wendy on Twitter and LinkedIn.

Trend: CEOs posting employee-only memos on personal LinkedIn profiles (and other social media sites)

Communications Conversations

His most recent example came in late March on LinkedIn , right after many of the stay-home orders were made. Best Buy and CEO Corrie Barry shared a message they had most likely shared with employee audiences earlier on the Best Buy LinkedIn page. First, internally. And, they are doing it for a reason: the need for more corporate transparency and more trust in corporations (and their leaders). First, the need for more corporate transparency.

Chiefs step down at LinkedIn and others, Twitter drops the ‘users’ label, and Ancestry lays off 6% of its workforce

PR Daily

Christiansen, the company’s chief executive, wrote in a LinkedIn post that inventing the solution “is incredibly difficult and will take time.” Here are today’s top stories: Chief departures at LinkedIn, Credit Suisse and Aurora Cannabis. Jeff Weiner, chief executive for LinkedIn, is also stepping down after 11 years of running the social media platform, but the decision comes on his own terms. How honest are you in answering questions in your organization’s internal surveys?

Monday Roundup: International Women’s Day

Waxing UnLyrical

Big day tomorrow: International Women’s Day. Six marketing lessons for International Women’s Day. International Women’s Day History. International Women’s Day: 6 Creative Marketing Ideas To Celebrate. The best PR campaigns for International Women’s Day 2015. How will you celebrate International Women’s Day? Twitter Facebook Google+ LinkedIn Monday Roundup: International Women’s Day.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

And, in that role, he had a fairly famous post on LinkedIn during the Target financial crisis years ago ( I wrote about it here, if you’re interested). But, his most recent activity on LinkedIn caught my eye. Not because he was active on LinkedIn–it was the WAY in which he was active that really intrigued me. Jeff is actively commenting on a variety of content–mostly that produced by the corporate H&R Block account, like this post.

5 ways to use LinkedIn for content marketing

PR Daily

With more than 364 million registered users in roughly 200 countries, LinkedIn is a powerful and active social media network. Although users can hunt for a new career, share online portfolios and connect with other professionals, LinkedIn can also boost marketers’ and PR professionals’ efforts to create and share content. Here are five ways to use LinkedIn in your content marketing strategy: 1. More than 115 million of LinkedIn’s users are in the United States.

Public Relations Holiday-Checklist

Critical Mention

Building internal connections to cultivate a collaborative community strengthens your organization as a whole. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTubeOftentimes, offices are less occupied when the holidays are around the corner. Employees go on vacations, some travel to visit loved ones and others use the time as a break from work.

PR career rule No. 1: Thou shalt not do internal communications

PR Daily

Having worked on both sides, I've never understood the wall between internal and external communicators. Most of my career has been in PR and corporate communications; the past few years I've specialized in employee communications. He said he wasn't interested in internal communications because he wouldn't know how to measure it. What could possibly equal that in internal? Internal communicators do make a significant difference.

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational corporate video , promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. This in turn would be shown at an internal stakeholder event and be shared across social media.

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Join Mark Ragan in San Diego for his Internal Communications Leadership Forum

PR Daily

That''s why Mark Ragan created the Internal Communications Leadership Forum. If you''re interested in attending, connect with Mark Ragan on LinkedIn , and ask about attending. International Flavors & Fragrances. Panasonic Avionics Corporation. Most employee communicators are chained to their desks. They see the same people, write the same copy, attend the same boring meetings day after merciless day.

Growing value through video at Yorkshire Water’s Six Capitals Conference

Prohibition

The aim of the campaign was to make an inspirational brand video, promoting this coalition between 50 organisations that are making great strides to tackle the climate emergency through corporate collaboration and to work towards a more sustainable future. This in turn would be shown at an internal stakeholder event and be shared across social media.

Video 48

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. It’s a valuable piece of overall corporate trust and visibility? Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1.

5 functionalities every PR person wish LinkedIn had

Communications Conversations

I spend a lot of time in LinkedIn these days. Helping manage corporate LinkedIn pages. And, helping executives communicate with employees, customers and other key stakeholders via LinkedIn publishing. So, I consider myself somewhat of a LinkedIn “power user.” ” Not in that I know everything these is to know about LinkedIn–more in that I spend more time in the platform than the average yogi.

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. Strategic HR practitioners do a great job of partnering with their internal communication colleagues to drive a consistent story out to employees and have a mechanism to truly listen and interact with them. HR and internal communication teams should align on the ethos of the company and how those are brought to life daily.

3 Reasons the AMEC International Summit in London Rocked

Waxing UnLyrical

I’ve been in London the last few days, attending my very first AMEC International Summit. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. Twitter Facebook Google+ LinkedIn 3 Reasons the AMEC International Summit in London Rocked. Many of you know this as the summit that brought the original Barcelona Principles into the spotlight some years ago.

To, For, and Of Women on International Women’s Day

Waxing UnLyrical

Happy International Women’s Day! To, For, and Of Women on International Women’s Day is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn To, For, and Of Women on International Women’s Day. Quite frankly, I feel I could just end this post there … wouldn’t that be a first for me?!

Critical Mention Announces Ten Straight Months of Record Bookings

Critical Mention

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue.

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Is your company prepared to talk about hate speech?

PR Daily

What was initially an employee’s personal post can quickly escalate into a corporate communication crisis when social activists tag a company’s Facebook or LinkedIn pages. Say something internally too.

7 ways to take a stand, engage talent and communicate internally

PR Daily

Experts agree that before planting your flag in an issue or patting yourself on the back for your good deeds, you should do a deep dive internally. This is all the more important as a new generation of employees and consumers demands corporate social responsibility. What are your corporate reputation initiatives? How do you talk about yourselves internally and externally?

Code of PR Ethics: The Gray Area of Communicating a Point of View

Sword and the Script

That’s how LinkedIn, which owns SlideShare for the moment, set it up in an email to users on a Saturday night. LinkedIn acquired SlideShare in 2012. Four years later, LinkedIn was in turn, acquired by Microsoft. Corporate constraints.

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. So the “president of international” of one of the biggest agencies in the world (WE is how Waggener Edstrom rebranded itself a couple of years ago) is essentially telling PR to step back into its media relations box and ignore pretty much EVERYTHING we KNOW about smart comms in the digital age.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

To take action and amplify its push for gender diversity, it created its own women’s leadership half-day conference called Empower , held on International Women’s Day. If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. Corporate activism. See this post for more on CEOs embracing corporate activism.